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Apollo.io vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
3rd
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in Opportunity Management
5th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
55
Ranking in other categories
CRM (6th), Sales Force Automation (4th)
 

Mindshare comparison

As of August 2025, in the Opportunity Management category, the mindshare of Apollo.io is 16.8%, up from 11.6% compared to the previous year. The mindshare of Zoho CRM is 6.0%, down from 15.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management
 

Featured Reviews

Vaibhav Patil - PeerSpot reviewer
It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available
My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.
Romani Labib - PeerSpot reviewer
Customization options empower workflow management, though support understanding can be enhanced
Currently, I am still working with Azure and I use the Azure products for my current work. I use Azure Active Directory. I don't use products like App Service from Azure or Azure Logic Apps, Front Door, but I think it's very straightforward. Once I take the first step to use Azure, I can track myself to use another application, program, or module in Azure. I use Office 365 because we actually have Exchange mail server 2019 on premises. In the last few months, I upgraded from Exchange on premise to use Office 365, which is faster, easier to troubleshoot, and more secure. I use Remote Desktop Services (RDS) as the best solution because I make a private server in my data center room. I have many users that need to access the internet, so I don't join the server to my domain because if I have any malware or other attacks, I can resolve it easily without any damage to my internal network. Microsoft RDS is more user-friendly and easier to use compared to RDS from Azure Microsoft or another provider. I purchase Microsoft Remote Desktop Services directly from Microsoft. I have had an MCSE and Microsoft account for 15 years. I work with SharePoint and Exchange, which are famous applications through Microsoft and Office 365. For daily tasks, I use Microsoft tools and Linux tools because I have applications like CRM, ERP, and HRM running over CentOS, an operating system by Linux. Regarding CentOS, in Egypt, we have issues paying for things from the internet, especially due to the large margin between US dollars and Egyptian pounds. CentOS is totally free from the internet, so I create ISO and install it on the server to use all features, policies, and security modules. Currently, I use 3CX as voice solutions, and Asterisk is the Linux platform I use, along with firewalls by Linux called pfSense. All data centers in my company have products between Microsoft and Linux systems. For DNS, I use deDNS to make remote access or subdomains from deDNS organization. Sometimes, I pay for a main domain from HostGator and re-route the domain to my data centers. Based on other competitors, I would rate Zoho CRM's price as a five, as it has a middle-range price compared to others. Overall, I rate Zoho CRM a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a scalable solution."
"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"The product's most valuable feature is its ease of use, especially for beginners."
"I like the tool's UI. Its user experience is clear."
"Apollo is very user-friendly."
"What I appreciate about Zoho CRM is the customization."
"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."
"Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me."
"I think the whole pipeline tracking is most useful for us."
"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."
"The initial setup is pretty fast."
"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."
 

Cons

"The solution's initial setup process could be better."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"They should provide a larger number of free emails."
"The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics."
"It is hard to modify information around a customer. You need to pay for the features and the tool needs to improve it."
"The MCR capabilities have some limitations."
"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
"I'd like the solution to offer more integrations with other products."
"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."
"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."
"Adding a new contract to the solution is quite complicated."
 

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The solution's price is reasonable."
"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"It is around $1000 a month."
"Zoho CRM is available at a fairly average price"
"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."
"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."
"There is a license required for this solution."
"We consider it a good value and found it to be cost-effective."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
University
10%
Comms Service Provider
7%
Manufacturing Company
9%
Computer Software Company
8%
University
8%
Educational Organization
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
What needs improvement with Apollo.io?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The UX for the product in general is probably below standard compared to some of the other CRMs.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Apollo.io vs. Zoho CRM and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.