We use the solution for inbound solutions.
Customer Intelligence analyst at a manufacturing company with 5,001-10,000 employees
Doesn't require any maintenance and is user-friendly
Pros and Cons
- "Apollo is very user-friendly."
- "Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
What is our primary use case?
What is most valuable?
Apollo is very user-friendly.
What needs improvement?
Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.
For how long have I used the solution?
I have been using Apollo.io for one and a half years.
Buyer's Guide
Apollo.io
January 2026
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What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable. 30 users are using this solution across multiple places in the B2B segment.
How was the initial setup?
The initial setup is easy.
What was our ROI?
It's very useful for our sales team because we are providing the correct email. We have many chances for our sales team to work for our clients.
What's my experience with pricing, setup cost, and licensing?
We are using the free version of the solution.
What other advice do I have?
It doesn't require any maintenance.
I recommend the solution for email accounts.
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Account Executive at a tech services company with 1-10 employees
A tool to help its users manage the sales pipeline and take care of the sales communication
Pros and Cons
- "The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
- "Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
What is our primary use case?
My company uses Apollo.io for its sales-related activities while helping to manage the sales pipeline. Apollo.io also works like a CRM tool.
How has it helped my organization?
My company recently deployed Apollo.io to help with our sales activities. We send everything through Apollo.io, including all the emails. My company also keeps track of everything through Apollo.io. My company finds Apollo.io to be a platform through which we can manage our whole sales process without paying much money to use CRM platforms like Salesforce or HubSpot. My company plans to manage the sales pipeline and get overviews in Apollo.io, a high-level overview of our company's past sales activities.
What is most valuable?
The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution.
What needs improvement?
I think Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities. Maybe on the CRM part of things, Apollo.io can improve and create a more visible user interface.
For how long have I used the solution?
I have been using Apollo.io for four months. I use the solution's latest version.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
How are customer service and support?
Even though I have not contacted the solution's technical support yet, I feel the support is great. I rate the technical support a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup of Apollo.io was easy.
The solution is deployed on the cloud.
What was our ROI?
I have seen a much higher return on investment than expected with the use of Apollo.io in my company.
What's my experience with pricing, setup cost, and licensing?
With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers.
What other advice do I have?
I recommend Apollo.io to those who operate small or mid-level businesses to help carry out their sales activities, including sending emails. The product also has a little bit of a built-in AI functionality that can help with the sales communication part.
I rate the overall solution a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Apollo.io
January 2026
Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,082 professionals have used our research since 2012.
Senior FullStack Developer/Engineer/Architect at a consultancy with 1-10 employees
Easy-to-use solution with good stability
Pros and Cons
- "It is a scalable solution."
- "The solution's initial setup process could be better."
What is our primary use case?
I have been using the solution for retrieving data from the database.
What is most valuable?
The solution works faster for retrieving the data.
What needs improvement?
The solution's initial setup process could be better.
For how long have I used the solution?
I have been using the solution for one year.
What do I think about the stability of the solution?
It is a stable solution. I rate its stability ten out of ten.
What do I think about the scalability of the solution?
It is a scalable solution.
How was the initial setup?
The solution's initial setup is complex because it requires specific knowledge to understand the process.
What's my experience with pricing, setup cost, and licensing?
The solution's price is reasonable.
What other advice do I have?
I rate the solution a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead Gen Specialist at a tech vendor with 51-200 employees
Has a user-friendly interface and a straightforward setup process
Pros and Cons
- "The product's most valuable feature is its ease of use, especially for beginners."
- "They should provide a larger number of free emails."
What is our primary use case?
The primary use case for Apollo.io in our environment is to obtain contact details, focusing on filtering out leading members of target companies. Specifically, we utilize it to acquire the contact information of CEOs while excluding other members of the organization.
What is most valuable?
The product's most valuable feature is its ease of use, especially for beginners. Its very user-friendly interface makes it ideal for newcomers. Additionally, the free plan has many provisions, so I was able to access a lot of information without upgrading. However, if we decide to upgrade to the premium plan, it will provide even greater services.
What needs improvement?
They should provide a larger number of free emails. Currently, if I need to obtain 500 or 1000 emails, it would be beneficial. However, it is not feasible for the Apollo team to provide this additional information for free. But if this aspect could be improved, it would greatly benefit users like myself.
For how long have I used the solution?
We have been using Apollo.io for a year.
What do I think about the stability of the solution?
I have been using the platform for a year and found it consistently stable. I rate the stability a ten out of ten.
What do I think about the scalability of the solution?
Our sales team is limited in size, comprising only two or three individuals using Apollo.io.
Which solution did I use previously and why did I switch?
I used a different product before. However, Apollo was easier to use and provided more free email.
How was the initial setup?
The initial setup was straightforward to navigate. I found it very easy and recommended it to other individuals who found it similarly user-friendly. We utilize it for various purposes, including real estate and IT services, and it seamlessly integrates into our business operations. I rate the process a ten out of ten.
What's my experience with pricing, setup cost, and licensing?
While the platform offers a certain number of free emails, there's room for improvement in providing a greater allowance, especially for users requiring larger emails over an extended period. Understandably, offering free information may pose challenges for the Apollo team, but enhancing this aspect could greatly benefit users. Paid versions are likely to provide more accurate information and offer more convenience to users.
What other advice do I have?
The product's accuracy of contact details significantly impacts lead-generation efforts. The emails are mostly accurate, but phone numbers may need to be more reliable. I noticed this firsthand when searching for information on Apollo.io, where my cell number was incorrect. As a result, I primarily rely on emails for contact purposes.
The solution has not significantly impacted our return on investment in sales prospecting. However, it is a convenient tool for obtaining emails, especially considering the limitations of other sources, which offer a very restricted number of emails in their free plans. For instance, SignalHire provides only ten to fifteen free emails, albeit with high accuracy.
I rate it a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Systems Engineer - Wintel at a tech vendor with 5,001-10,000 employees
Causes disturbance with callouts and alerts and has poor stability
Pros and Cons
- "I like the tool's UI. Its user experience is clear."
- "The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
What is our primary use case?
We use the solution to monitor servers.
What is most valuable?
I like the tool's UI. Its user experience is clear.
What needs improvement?
The solution sends callouts when not in maintenance mode, which is a headache for the people involved.
For how long have I used the solution?
I have been using the solution for a year and a half.
What do I think about the stability of the solution?
Apollo.io's stability is very poor; I rate it a five out of ten.
What do I think about the scalability of the solution?
The tool's scalability is only average.
How was the initial setup?
Apollo.io's installation is easy.
What other advice do I have?
I rate the solution a five out of ten and don't recommend it to others.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
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Updated: January 2026
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