No more typing reviews! Try our Samantha, our new voice AI agent.

Apollo.io vs NetSuite CRM+ comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
No ranking in other categories
NetSuite CRM+
Ranking in Opportunity Management
17th
Average Rating
7.0
Reviews Sentiment
7.5
Number of Reviews
4
Ranking in other categories
CRM (43rd)
 

Mindshare comparison

As of October 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.4%, down from 15.5% compared to the previous year. The mindshare of NetSuite CRM+ is 2.9%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.4%
NetSuite CRM+2.9%
Other89.7%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Greg Jacob - PeerSpot reviewer
Executive Consultant at Gemini Solutions Group
Streamlines collaboration across teams and has a straightforward setup process
The platform initiates a series of processes to complete the sale, which may involve ordering equipment, providing services, and tracking necessary activities. The feature that has been most effective in improving sales performance is its alignment with the ordering team. Compared to my experience working with HubSpot, which excelled in presales and marketing but lacked integration with ERP and post-sales processes, NetSuite CRM+ stands out for its ability to streamline collaboration and information sharing across teams. It facilitates post-sales engagement by effectively providing visibility into the bill of materials and assigning responsibilities. The platform is not highly customizable like Salesforce. However, it offers sufficient flexibility for our requirements. I can easily create different views and reports and add widgets to my home screen as needed. I rate it an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."
"Compared to other tools, they are a bit accurate when it comes to CSV uploads."
"I like the tool's UI. Its user experience is clear."
"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."
"The product's most valuable feature is its ease of use, especially for beginners."
"NetSuite CRM+ helps us provide customer support and track schedules for field service."
"The fact that you have all your products with NetSuite CRM+, and you have the ability to add those from the beginning of a lead to a quote to an opportunity, means the whole process flows well compared to using other CRMs in the market."
"We use the product for standard CRM functions like email marketing, account management, scheduling customer profiles, and marketing materials, and for integration with the Suite Commerce."
"Very scalable solution that provides customer relationship management, sales, and marketing functions. It's very straightforward to set up, and it supports multi-subsidiary organizations."
"The feature that has been most effective in improving sales performance is its alignment with the ordering team."
 

Cons

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."
"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."
"The emails are not that accurate, so improvements in that area would be beneficial."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."
"The solution's initial setup process could be better."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"The product needs to improve the warehouse management feature."
"The product or service could be improved by incorporating AI functionality to provide intuitive assistance."
"What could be improved in NetSuite CRM+ is its UI, because it's ugly. When you compare it to the Salesforce UI, the UI in Salesforce, particularly its reporting, looks better."
"NetSuite's field service automation should be updated. We should be able to fully automate the assignment of service orders to technicians."
 

Pricing and Cost Advice

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The solution's price is reasonable."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"Compared to other tools, you have to pay for the NetSuite CRM+ module itself. You will pay a recurring fee regardless of how many users you have, then you will pay a fee per user, per month. Its cost is not a licensing cost per user, but a module cost and a user cost."
"It ultimately depends on the features and functionalities required for your specific use case."
report
Use our free recommendation engine to learn which Opportunity Management solutions are best for your needs.
916,771 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
15%
Marketing Services Firm
13%
Comms Service Provider
11%
Computer Software Company
7%
Construction Company
22%
Comms Service Provider
19%
Manufacturing Company
13%
Transportation Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Apollo.io?
My experience with pricing, setup cost, and licensing is that the pricing works on a credit system. For example, discovering a lead or discovering a person costs one credit or an amount of credits....
What needs improvement with Apollo.io?
Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it. It takes several weeks to underst...
What is your primary use case for Apollo.io?
Apollo.io is used primarily for cold outreach, which I do not manage myself, and email campaigns to specific customer segments, which I do manage. A specific example of an email campaign I have man...
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
2Pure, Accuvant, Adtegrity, Advantage Sign Supply, Bonneville Environmental Foundation, CallidusCloud, Capitol Coffee Systems, Cardinal Path
Find out what your peers are saying about Apollo.io vs. NetSuite CRM+ and other solutions. Updated: September 2026.
916,771 professionals have used our research since 2012.