Oracle CRM vs SAP CRM comparison

Oracle CRM and SAP CRM compete in the CRM software category. Based on the comparison, Oracle CRM appears to have the upper hand due to its end-to-end integration and adaptability across multiple industries.

Features: Oracle CRM offers extensive customer management, integration with Oracle ERP systems, and strong analytics capabilities. It is known for customization, scalability, and functionality in banking, healthcare, and telecommunications. SAP CRM provides lead and opportunity management, customizable dashboards, and task management, with strong integration especially with SAP ERP.

Room for Improvement: Oracle CRM could improve its user interface, third-party integrations, and support response times. Users also desire better visualization tools. SAP CRM needs to enhance user-friendliness, particularly on mobile, optimize performance, and address integration challenges with third-party apps.

Ease of Deployment and Customer Service: Oracle CRM can be deployed on-premises, in the cloud, or as a hybrid solution. It offers flexible deployment options but may require expertise due to customization needs. Oracle's technical support is robust, though response times can vary. SAP CRM offers similar deployment options but may be cumbersome in on-prem solutions compared to Oracle's cloud offerings. SAP's customer service receives fair to good ratings, yet some reports indicate slower response times.

Pricing and ROI: Oracle CRM is considered expensive but offers scalability and flexibility that justify its cost for large enterprises. Its cloud-based approach supports pay-as-you-go pricing, benefiting growing businesses. SAP CRM is also costly and poses challenges for small businesses due to high licensing and maintenance fees. While SAP offers a free trial, its ROI heavily depends on successful integration with existing SAP systems.