Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #9 with an average rating of 7.4, while SAP is ranked #3 with an average rating of 7.8. Oracle holds a 3.3% mindshare in CRM, compared to SAP’s 11.1% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,447 Views
1,118 Comparison Views

89% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,697 Views
3,245 Comparison Views

83% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Jan 12, 2025

Oracle CRM and SAP CRM are key players in the enterprise CRM category, with Oracle having a slight advantage in customization and data management, and SAP leading in seamless integration with SAP ERP.

Features: Oracle CRM provides a robust cloud-based platform with modular applications for easy integration with Oracle ERP, offering real-time integration tools and industry-specific solutions. Its customization capabilities and comprehensive data management are notable strengths. SAP CRM offers out-of-the-box integration with its ERP system, excelling in seamless pre-sales and post-sales processes. Its strong lead management, real-time forecasting capabilities, and user-friendly customizable reports are valuable features.

Room for Improvement: Oracle CRM users express concerns about interface complexity and performance, suggesting enhancements in mobile functionality and customization. Transitioning to a cloud-based solution has addressed some issues, but improvements in customer interface simplicity remain needed. SAP CRM requires improvement in user-friendliness and overall performance, as users often experience latency and navigational challenges, indicating a need for enhanced analytics and reporting capabilities along with a more modern interface.

Ease of Deployment and Customer Service: Oracle CRM's flexibility in deployment across on-premises, hybrid, and cloud options caters to diverse business needs. Customer support receives mixed reviews, with some delays reported. SAP CRM, primarily cloud-based, supports flexible deployment models as well, with customer service also receiving varied feedback on response efficiency. Both aim to offer comprehensive support, yet user satisfaction varies.

Pricing and ROI: Oracle CRM is often viewed as expensive, with various licensing models, yet offers significant customization and scalability, yielding positive ROI for larger enterprises. SAP CRM provides a free trial but is considered costly for smaller businesses, though competitive pricing is available for certain setups. Both deliver substantial ROI depending on the scale and success of deployment and integration.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: March 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

9th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Oracle CRM is 3.3%, down from 4.1% compared to the previous year. The mindshare of SAP CRM is 11.1%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"The most important feature is the ability to assign a plan using the manual close function."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"The most valuable features of the solution I like are its stability and customization."

"Technical support is very fast. It's customer friendly."

More Oracle CRM pros

"The solution is easy to use."

"The user interface is excellent."

"The most valuable feature for me is the flexibility to consolidate the products."

"The most valuable feature is lead management and integration."

"The primary use case for us is lead creation and data management."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

More SAP CRM pros

Cons

"The product is not intuitive."

"It’s complex to customize the tool."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"With Oracle CRM, people report some usual downtime and frequent outages."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

More Oracle CRM cons

"I think what needs to be improved is the solution for Brazil's organization."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."

"They should improve the design to make it more appealing to users."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

"The solution is slow."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

More SAP CRM cons

Pricing and Cost Advice

"The solution is expensive."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The product’s pricing is very high."

"The cost of a license with support is slightly higher than a regular license."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

More Oracle CRM pricing and cost advice

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"The solution is expensive."

"The licensing model for SAP CRM is customer-based."

"The product is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"There is a license required to use SAP CRM."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Computer Software Company

12%

Manufacturing Company

10%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 35% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

Oracle Eloqua vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 25% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

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Oracle CRM

March 2025

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Buyer's Guide

SAP CRM

March 2025

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Also Known As

Market2Lead

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Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

March 2025

Free Report: Oracle CRM vs. SAP CRM

Find out what your peers are saying about Oracle CRM vs. SAP CRM and other solutions. Updated: March 2025.

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