Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #9 with an average rating of 7.6, while SAP is ranked #3 with an average rating of 7.8. Oracle holds a 3.3% mindshare in CRM, compared to SAP’s 10.7% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,427 Views
1,087 Comparison Views

89% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,643 Views
3,231 Comparison Views

84% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Apr 20, 2025

Oracle CRM and SAP CRM compete in the CRM software category. Based on the comparison, Oracle CRM appears to have the upper hand due to its end-to-end integration and adaptability across multiple industries.

Features: Oracle CRM offers extensive customer management, integration with Oracle ERP systems, and strong analytics capabilities. It is known for customization, scalability, and functionality in banking, healthcare, and telecommunications. SAP CRM provides lead and opportunity management, customizable dashboards, and task management, with strong integration especially with SAP ERP.

Room for Improvement: Oracle CRM could improve its user interface, third-party integrations, and support response times. Users also desire better visualization tools. SAP CRM needs to enhance user-friendliness, particularly on mobile, optimize performance, and address integration challenges with third-party apps.

Ease of Deployment and Customer Service: Oracle CRM can be deployed on-premises, in the cloud, or as a hybrid solution. It offers flexible deployment options but may require expertise due to customization needs. Oracle's technical support is robust, though response times can vary. SAP CRM offers similar deployment options but may be cumbersome in on-prem solutions compared to Oracle's cloud offerings. SAP's customer service receives fair to good ratings, yet some reports indicate slower response times.

Pricing and ROI: Oracle CRM is considered expensive but offers scalability and flexibility that justify its cost for large enterprises. Its cloud-based approach supports pay-as-you-go pricing, benefiting growing businesses. SAP CRM is also costly and poses challenges for small businesses due to high licensing and maintenance fees. While SAP offers a free trial, its ROI heavily depends on successful integration with existing SAP systems.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: April 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

9th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Oracle CRM is 3.3%, down from 3.9% compared to the previous year. The mindshare of SAP CRM is 10.7%, up from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The most important feature is the ability to assign a plan using the manual close function."

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"I find the reporting features impactful."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"Technical support is very fast. It's customer friendly."

More Oracle CRM pros

"We get very good support from SAP."

"The tool is easy to use."

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."

"SAP CRM has a good performance."

"It provides innovative ideas for implementation."

"The primary use case for us is lead creation and data management."

"The solution is stable."

"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."

More SAP CRM pros

Cons

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"The configuration requires a lot of technical intervention."

More Oracle CRM cons

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"SAP must provide a demo system for the customers."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"There could be some specific configurable options on the UI level to improve visibility."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"The solution is slow."

More SAP CRM cons

Pricing and Cost Advice

"There is a license required to use this solution. The price is reasonable for a CRM."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"The licensing is on a yearly basis."

"Compared to alternative solutions Oracle CRM is expensive."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The product’s pricing is very high."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

More Oracle CRM pricing and cost advice

"Every user needs to have a license."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"The product is costly."

"The licensing model for SAP CRM is customer-based."

"The solution is expensive."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

University

12%

Computer Software Company

12%

Government

11%

Computer Software Company

11%

Manufacturing Company

11%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

Oracle Eloqua vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 25% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Oracle CRM

May 2025

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Buyer's Guide

SAP CRM

April 2025

Download SAP CRM product report

Also Known As

Market2Lead

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Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

April 2025

Free Report: Oracle CRM vs. SAP CRM

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