Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 7.6, while Oracle Eloqua is ranked #4 with an average rating of 7.8. Oracle CRM holds a 1.9% mindshare in MA, compared to Oracle Eloqua’s 9.6% mindshare. Additionally, 89% of Oracle CRM users are willing to recommend the solution, compared to 93% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

199 Views
152 Comparison Views

89% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,057 Views
1,052 Comparison Views

93% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Oracle Eloqua operate within the realm of customer relationship management and marketing automation respectively. Oracle CRM has the upper hand in flexibility and support, while Oracle Eloqua offers advanced marketing capabilities that justify its investment.

Features: Oracle CRM offers contact management, sales automation, and analytics, streamlining customer interaction tracking. Oracle Eloqua facilitates marketing campaign management, lead scoring, and in-depth reporting for enhanced customer engagement and marketing performance tracking.

Room for Improvement: Oracle CRM could improve its manual closure processes and enhance user interface capabilities. More integration options with third-party tools could also be beneficial. Oracle Eloqua might benefit from simplified deployment processes, broader feature accessibility to smaller companies, and reduced complexity in campaign management tools.

Ease of Deployment and Customer Service: Oracle CRM is recognized for its straightforward implementation and extensive support, making it a reliable choice for seamless integration. Oracle Eloqua, despite its complex deployment due to extensive marketing tools, offers excellent customer support to mitigate this complexity.

Pricing and ROI: Oracle CRM is considered cost-effective, aligning setup costs with high ROI potential through enhanced sales efficiency. Oracle Eloqua, though requiring higher initial investment, provides a compelling ROI through superior promotion automation capabilities that boost lead management and revenue growth.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: April 2025).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 9.6%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"CRM's performance is good, we've never faced any issues with it."

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"The most valuable feature of Oracle CRM is the organization it provides."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"It's very easy to find any customer-related data."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

More Oracle CRM pros

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"The ease of maintenance is the most valuable feature."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"It is a user-friendly product."

"The initial setup was straightforward."

More Oracle Eloqua pros

Cons

"The user interface and performance could be better."

"The cost can be a bit more expensive compared to other options."

"The licensing is expensive."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"I would like to see the UI improved ."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"It’s complex to customize the tool."

More Oracle CRM cons

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"This product hasn't kept up to date on features."

"The solution does not have a good database architecture."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Reporting is very clunky and not user friendly."

"The product's initial setup process could be better."

"The solution could improve by having a more user-friendly interface."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

More Oracle Eloqua cons

Pricing and Cost Advice

"The solution is expensive."

"The product's pricing is manageable and flexible."

"The cost of a license with support is slightly higher than a regular license."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"There are licenses needed to use this solution and they are managed by our product team."

"The product’s pricing is very high."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

More Oracle CRM pricing and cost advice

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

"Our licensing costs are yearly."

"Oracle Eloqua's pricing is medium."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

University

12%

Computer Software Company

12%

Government

11%

Educational Organization

70%

Financial Services Firm

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

SAP CRM vs Oracle CRM

Compared 32% of the time

Siebel CRM vs Oracle CRM

Compared 32% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Salesforce Marketing Cloud vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 35% of the time

Marketo vs Oracle Eloqua

Compared 32% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 12% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

May 2025

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

May 2025

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

April 2025

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: April 2025.

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