Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 8.0, while Oracle Eloqua is ranked #4 with an average rating of 8.6. Oracle CRM holds a 2.1% mindshare in MA, compared to Oracle Eloqua’s 5.4% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 42 Oracle CRM reviews

2,530 Views
531 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Oracle Eloqua operate within the realm of customer relationship management and marketing automation respectively. Oracle CRM has the upper hand in flexibility and support, while Oracle Eloqua offers advanced marketing capabilities that justify its investment.

Features: Oracle CRM offers contact management, sales automation, and analytics, streamlining customer interaction tracking. Oracle Eloqua facilitates marketing campaign management, lead scoring, and in-depth reporting for enhanced customer engagement and marketing performance tracking.

Room for Improvement: Oracle CRM could improve its manual closure processes and enhance user interface capabilities. More integration options with third-party tools could also be beneficial. Oracle Eloqua might benefit from simplified deployment processes, broader feature accessibility to smaller companies, and reduced complexity in campaign management tools.

Ease of Deployment and Customer Service: Oracle CRM is recognized for its straightforward implementation and extensive support, making it a reliable choice for seamless integration. Oracle Eloqua, despite its complex deployment due to extensive marketing tools, offers excellent customer support to mitigate this complexity.

Pricing and ROI: Oracle CRM is considered cost-effective, aligning setup costs with high ROI potential through enhanced sales efficiency. Oracle Eloqua, though requiring higher initial investment, provides a compelling ROI through superior promotion automation capabilities that boost lead management and revenue growth.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: March 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (7th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.1%, up from 1.9% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.4%
Oracle CRM	2.1%
Other	92.5%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support is very fast. It's customer friendly."

"The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"For the most part, the solution is straightforward."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"It provides you an end-to-end offering but with heavy weight offerings."

"The reporting features are valuable."

More Oracle CRM pros

"Prior to Eloqua our processes were cumbersome and clunky; this tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I love that this product takes the guesswork out of marketing."

"Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing."

"The campaign canvas is extremely versatile, while being easy to use."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"It provides good support for really large databases."

More Oracle Eloqua pros

Cons

"The product is not intuitive."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Support: My Oracle Support service, enhancement, bug fix roadmap, and planning, quick and modern global cross-search is missing."

"Oracle CRM should have more integration with different platforms."

"The initial setup is complex, it could be improved to be more simplified."

"The product is complicated to use for new users."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

More Oracle CRM cons

"This product hasn't kept up to date on features."

"There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues"

"The dashboards or the data which we get from insights reports could be improved."

"Not suited for small companies."

"Data manipulation tools are lacking. Documentation is sketchy and often incomplete."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."

"Not suited for small companies."

More Oracle Eloqua cons

Pricing and Cost Advice

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The cost of a license with support is slightly higher than a regular license."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"Compared to alternative solutions Oracle CRM is expensive."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

More Oracle CRM pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

11%

Educational Organization

Manufacturing Company

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	23

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

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What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Siebel CRM vs Oracle CRM

Compared 11% of the time

SAP CRM vs Oracle CRM

Compared 10% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 9% of the time

SugarCRM Platform vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Marketo vs Oracle Eloqua

Compared 31% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 26% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 20% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

LeadSquared vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

March 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

March 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: March 2026.

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