Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 7.5, while Oracle Eloqua is ranked #4 with an average rating of 7.8. Oracle CRM holds a 1.9% mindshare in MA, compared to Oracle Eloqua’s 8.1% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 93% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 40 Oracle CRM reviews

1,588 Views
175 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 36 Oracle Eloqua reviews

1,178 Views
1,166 Comparison Views

93% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Oracle Eloqua operate within the realm of customer relationship management and marketing automation respectively. Oracle CRM has the upper hand in flexibility and support, while Oracle Eloqua offers advanced marketing capabilities that justify its investment.

Features: Oracle CRM offers contact management, sales automation, and analytics, streamlining customer interaction tracking. Oracle Eloqua facilitates marketing campaign management, lead scoring, and in-depth reporting for enhanced customer engagement and marketing performance tracking.

Room for Improvement: Oracle CRM could improve its manual closure processes and enhance user interface capabilities. More integration options with third-party tools could also be beneficial. Oracle Eloqua might benefit from simplified deployment processes, broader feature accessibility to smaller companies, and reduced complexity in campaign management tools.

Ease of Deployment and Customer Service: Oracle CRM is recognized for its straightforward implementation and extensive support, making it a reliable choice for seamless integration. Oracle Eloqua, despite its complex deployment due to extensive marketing tools, offers excellent customer support to mitigate this complexity.

Pricing and ROI: Oracle CRM is considered cost-effective, aligning setup costs with high ROI potential through enhanced sales efficiency. Oracle Eloqua, though requiring higher initial investment, provides a compelling ROI through superior promotion automation capabilities that boost lead management and revenue growth.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: July 2025).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (8th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 8.1%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics."

"Case management, incident management, and request management features are valuable."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"The solution is scalable."

"It's very easy to find any customer-related data."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"For the most part, the solution is straightforward."

More Oracle CRM pros

"The solution is stable."

"The initial setup was straightforward."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"It is a user-friendly product."

"The ease of maintenance is the most valuable feature."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

More Oracle Eloqua pros

Cons

"The solution's mobile app needs to be enriched with more functionalities in the future."

"The licensing is expensive."

"The product is complicated to use for new users."

"An improvement would be to lower the price of the license."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"With Oracle CRM, people report some usual downtime and frequent outages."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

More Oracle CRM cons

"The solution could improve by having a more user-friendly interface."

"The solution does not have a good database architecture."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The product's initial setup process could be better."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"This product hasn't kept up to date on features."

More Oracle Eloqua cons

Pricing and Cost Advice

"The cost of a license with support is slightly higher than a regular license."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"There is a license required to use this solution. The price is reasonable for a CRM."

"Compared to alternative solutions Oracle CRM is expensive."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The licensing is on a yearly basis."

More Oracle CRM pricing and cost advice

"The solution is expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Our licensing costs are yearly."

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

10%

Computer Software Company

Educational Organization

Computer Software Company

16%

Financial Services Firm

15%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

From an Oracle CRM perspective, the pricing and cost is a challenging, but we do have lengthy and extensive discussions with Oracle to try and meet our needs. So far, it's proving to be beneficial;...

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 30% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 15% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Salesforce Marketing Cloud vs Oracle CRM

Compared 5% of the time

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Salesforce Marketing Cloud vs Oracle Eloqua

Compared 32% of the time

Marketo vs Oracle Eloqua

Compared 30% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 10% of the time

BloomReach vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2025

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

August 2025

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

July 2025

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: July 2025.

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