Act-On Software vs Oracle Eloqua comparison

Act-On Software and Oracle are both solutions in the Marketing Automation category. Act-On Software is ranked #15, while Oracle is ranked #4 with an average rating of 8.6. Act-On Software holds a 2.1% mindshare in MA, compared to Oracle’s 5.4% mindshare. Additionally, 100% of Act-On Software users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Act-On Software

Read 7 Act-On Software reviews

560 Views
493 Comparison Views

100% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Act-On Software

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Act-On Software are two marketing automation platforms competing in the digital marketing solutions category. Act-On Software has an advantage in terms of ease and efficiency in implementation and customer service.

Features: Oracle Eloqua offers dynamic personalization, advanced analytics, and sophisticated campaign orchestration tailored for enterprises with complex marketing needs. Act-On Software includes automated email marketing, lead management, and intuitive reporting features suited for small to mid-sized businesses.

Ease of Deployment and Customer Service: Act-On Software's deployment is straightforward with responsive service, providing quick solutions. Oracle Eloqua may take more time for a complete rollout but offers extensive customer support and detailed documentation for its setup.

Pricing and ROI: Oracle Eloqua has a higher setup cost, with a delayed return on investment, suitable for organizations needing complex customization. Act-On Software offers more affordable pricing with faster ROI, ideal for businesses prioritizing cost efficiency and lower upfront investments.

To learn more, read our detailed Act-On Software vs. Oracle Eloqua Report (Updated: March 2026).

Buyer's Guide

Act-On Software vs. Oracle Eloqua

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Act-On Software

Ranking in Marketing Automation

15th

Average Rating

9.0

Reviews Sentiment

8.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.4%
Act-On Software	2.1%
Other	92.5%

Marketing Automation

Featured Reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."

"Our organization was operating blindfolded before implementing Act-On."

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."

"I love that this product takes the guesswork out of marketing."

"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

"Eloqua gets modern marketing, plain and simple."

More Oracle Eloqua pros

Cons

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"This product hasn't kept up to date on features."

"Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements"

"The dashboards or the data which we get from insights reports could be improved."

"Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers."

"Not suited for small companies."

"There are some limitations with the platform in terms of creativity."

"The solution does not have a good database architecture."

More Oracle Eloqua cons

Pricing and Cost Advice

Information not available

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

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What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

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What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Marketo vs Act-On Software

Compared 17% of the time

HubSpot Marketing Hub vs Act-On Software

Compared 14% of the time

Salesforce Marketing Cloud vs Act-On Software

Compared 12% of the time

SAS Marketing Automation vs Act-On Software

Compared 10% of the time

IMImobile IMIcampaign vs Act-On Software

Compared 8% of the time

More Act-On Software Competitors

Marketo vs Oracle Eloqua

Compared 31% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 26% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 21% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Oracle CRM vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Marketing Automation

February 2026

Download Act-On Software product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Act-On Software

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Act-On Software vs. Oracle Eloqua

March 2026

Free Report: Act-On Software vs. Oracle Eloqua

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