Act-On Software vs IMImobile IMIcampaign comparison

Act-On Software and IMImobile are both solutions in the Marketing Automation category. Act-On Software is ranked #15, while IMImobile is ranked #32. Act-On Software holds a 2.1% mindshare in MA, compared to IMImobile’s 0.7% mindshare. Additionally, 100% of Act-On Software users are willing to recommend the solution, compared to 100% of IMImobile users who would recommend it.

Act-On Software

Read 7 Act-On Software reviews

560 Views
493 Comparison Views

100% willing to recommend

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

217 Views
213 Comparison Views

100% willing to recommend

Act-On Software

IMImobile IMIcampaign

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Act-On Software and IMImobile IMIcampaign based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: February 2026).

Buyer's Guide

Marketing Automation

February 2026

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Helped 884,933 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Act-On Software

Ranking in Marketing Automation

15th

Average Rating

9.0

Reviews Sentiment

8.7

Number of Reviews

Ranking in other categories

No ranking in other categories

IMImobile IMIcampaign

Ranking in Marketing Automation

32nd

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of IMImobile IMIcampaign is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Act-On Software	2.1%
IMImobile IMIcampaign	0.7%
Other	97.2%

Marketing Automation

Featured Reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."

"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."

"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."

"Act-On is simple to use and it makes campaign development a breeze."

"Our organization was operating blindfolded before implementing Act-On."

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

Cons

"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."

"IMIcampaign's ability to deliver to other countries could be improved."

Pricing and Cost Advice

Information not available

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	1

No data available

Comparisons

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Compared 17% of the time

HubSpot Marketing Hub vs Act-On Software

Compared 14% of the time

Salesforce Marketing Cloud vs Act-On Software

Compared 12% of the time

SAP Marketing Cloud vs Act-On Software

Compared 7% of the time

More Act-On Software Competitors

Salesforce Marketing Cloud vs IMImobile IMIcampaign

Compared 66% of the time

More IMImobile IMIcampaign Competitors

Product Reports

Buyer's Guide

Marketing Automation

February 2026

Download Act-On Software product report

Buyer's Guide

Marketing Automation

February 2026

Download IMImobile IMIcampaign product report

Overview

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Act-On Software

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.

EE, O2, Schneider National

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: February 2026.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.