Act-On Software and Marketo are competitors in the marketing automation space. Marketo seems to have the upper hand due to its comprehensive feature set catering to larger enterprises.
Features: Act-On Software offers features like email marketing, lead nurturing, and reporting. Marketo provides advanced analytics, complex segmentation, and integration capabilities for third-party app connectivity.
Ease of Deployment and Customer Service: Act-On's deployment is straightforward and fast, supported by strong customer service. Marketo has a more complex deployment process with a steeper learning curve but offers extensive resources for support.
Pricing and ROI: Act-On Software has a lower initial setup cost, providing quick ROI for small to mid-sized businesses. Marketo involves a higher upfront investment with potentially higher ROI for larger organizations.
| Product | Mindshare (%) |
|---|---|
| Marketo | 9.9% |
| Act-On Software | 2.1% |
| Other | 88.0% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
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