Act-On Software and HubSpot Marketing Hub are competing products in the marketing automation space. HubSpot Marketing Hub seems to have the upper hand with more comprehensive features, making it a preferred choice despite higher pricing.
Features: HubSpot Marketing Hub is recognized for its extensive integration capabilities, all-in-one platform features, and holistic feature set that supports diverse marketing needs. Act-On Software is valued for its robust automation tools, powerful analytics, and ease of use for smaller marketing tasks.
Ease of Deployment and Customer Service: HubSpot Marketing Hub offers seamless deployment with strong customer service and intuitive administration. Act-On Software is noted for a simpler setup process but might require additional effort for effective utilization, and its customer service is considered less integrated.
Pricing and ROI: Act-On Software generally offers a more cost-effective start-up price, providing reasonable ROI for smaller budgets with pricing starting at around $900 per month. HubSpot Marketing Hub requires a higher initial investment, often delivering significant ROI through its expansive feature set, justifying its cost for larger operations with pricing starting at $50 per month.
| Product | Market Share (%) |
|---|---|
| HubSpot Marketing Hub | 8.9% |
| Act-On Software | 1.8% |
| Other | 89.3% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 6 |
| Large Enterprise | 11 |
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