No more typing reviews! Try our Samantha, our new voice AI agent.

IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
31st
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (4th), Marketing Management (1st), Social Media Management Solutions (3rd)
 

Mindshare comparison

As of August 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.8%, up from 0.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.1%, down from 22.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud11.1%
IMImobile IMIcampaign0.8%
Other88.1%
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Tech Leader at a financial services firm with 10,001+ employees
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"The Journey and CloudPages and automation are all great."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"I like that Salesforce allows for the integration of different data sources."
"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of Salesforce and they were complaining about the customer support because they did not help them out."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The solution can be difficult to set up for non-technical individuals."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"We have struggled to get resolution of support tickets from the Salesforce team."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The response from the customer service team could be faster and the agents could be more knowledgeable."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"This solution is priced in the medium to high price range."
"The price is expensive."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"The solution is a bit expensive."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
908,858 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Construction Company
9%
Manufacturing Company
8%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, MoEngage and others in Marketing Automation. Updated: July 2026.
908,858 professionals have used our research since 2012.