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IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
32nd
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (3rd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of November 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.8%, up from 0.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 10.7%, down from 18.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud10.7%
IMImobile IMIcampaign0.8%
Other88.5%
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Tech Leader at a financial services firm with 10,001+ employees
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"Salesforce Marketing Cloud is a stable solution."
"It is very easy to use from a marketing standpoint."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The solution has made it easier and faster in marketing, specifically around automation, and in the deployment of lists, we can get a lead and share it with marketing right away."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The solution is user-friendly."
"The automation is great. It saves us a lot of time and it makes us move faster."
"Salesforce is an excellent choice."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Technical Support: That's where it gets bad, in my opinion. I have had to deal with the support several times."
"Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"I would like to see more ways to accomplish specific tasks."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"The product could use a little bit of BI in the sense of rule-based building."
"The solution can be difficult to set up for non-technical individuals."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"This solution is priced in the medium to high price range."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"My company pays to use this solution."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It's normal pricing."
"The licensing cost for the solution is on a yearly basis."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, Iterable and others in Marketing Automation. Updated: October 2026.
920,929 professionals have used our research since 2012.