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IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
32nd
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.1%, down from 0.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.2%, down from 24.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"We have found the solution to be scalable."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"This is a very powerful and scalable solution."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"It is straightforward to set up."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"Marketing Cloud has improved our productivity and our team enjoy using it."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"We'd like to see more integrations with third-party products."
"The processing speed, the way information displays, and scrolling options can be improved."
"The UA could be better designed for a mobile connection."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"Salesforce could benefit by implementing further integration with more platforms."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"It's normal pricing."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Licensing fees are paid on a yearly basis."
"My company pays to use this solution."
"The price is expensive."
"This solution is priced in the medium to high price range."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"The solution is paid for monthly."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
28%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.
860,168 professionals have used our research since 2012.