IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

IMImobile and Salesforce are both solutions in the Marketing Automation category. IMImobile is ranked #33, while Salesforce is ranked #1 with an average rating of 8.6. IMImobile holds a 0.7% mindshare in MA, compared to Salesforce’s 12.6% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

160 Views
155 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,072 Views
2,810 Comparison Views

98% willing to recommend

IMImobile IMIcampaign

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: January 2026).

Buyer's Guide

Marketing Automation

January 2026

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

33rd

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.7%, up from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	12.6%
IMImobile IMIcampaign	0.7%
Other	86.7%

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"Offers many great features and is intuitive."

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

"I like the user interface it has a nice look and feel."

"We haven't had any issues with integration."

"The Journey Builder and the Email Studio features are most valuable."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

More Salesforce Marketing Cloud pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"They could improve the product's data integration functionality for larger companies."

"The pricing is a bit high."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"We'd like to see more integrations with third-party products."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The cost is always a concern for anyone using a SaaS product."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"The solution is paid for monthly."

"Licensing fees are paid on a yearly basis."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The licensing cost for the solution is on a yearly basis."

"The solution is a bit expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This solution is priced in the medium to high price range."

"This is a low cost solution suited to larger organizations."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

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Comparisons

No data available

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Compared 19% of the time

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Compared 13% of the time

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Compared 6% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

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Product Reports

Buyer's Guide

Marketing Automation

January 2026

Download IMImobile IMIcampaign product report

Buyer's Guide

Salesforce Marketing Cloud

January 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

EE, O2, Schneider National

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: January 2026.

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