IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

IMImobile and Salesforce are both solutions in the Marketing Automation category. IMImobile is ranked #32, while Salesforce is ranked #1 with an average rating of 8.5. IMImobile holds a 0.2% mindshare in MA, compared to Salesforce’s 19.4% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

93 Views
93 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
2,326 Comparison Views

98% willing to recommend

IMImobile IMIcampaign

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: October 2025).

Buyer's Guide

Marketing Automation

October 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

32nd

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.2%, down from 0.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 19.4%, down from 23.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	19.4%
IMImobile IMIcampaign	0.2%
Other	80.4%

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"We have found the solution to be scalable."

"This is a very powerful and scalable solution."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The Journey Builder and the Email Studio features are most valuable."

More Salesforce Marketing Cloud pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"The technicality of the solution can be streamlined."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"Marketing Cloud's forecasting could be improved."

"The product could use a little bit of BI in the sense of rule-based building."

"An additional feature needed would be better capacity for personalization."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"It should contain artificial intelligence, in my opinion."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"The solution's pricing is very high and should be more flexible for smaller companies."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The solution is paid for monthly."

"The price is expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The licensing cost for the solution is on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

See all answers

Comparisons

No data available

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Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 8% of the time

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Product Reports

Buyer's Guide

Marketing Automation

October 2025

Download IMImobile IMIcampaign product report

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

EE, O2, Schneider National

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: October 2025.

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