IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

IMImobile and Salesforce are both solutions in the Marketing Automation category. IMImobile is ranked #31, while Salesforce is ranked #1 with an average rating of 8.6. IMImobile holds a 0.1% mindshare in MA, compared to Salesforce’s 21.4% mindshare. Additionally, 100% of IMImobile users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

IMImobile IMIcampaign

Read 1 IMImobile IMIcampaign review

87 Views
87 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
2,549 Comparison Views

98% willing to recommend

IMImobile IMIcampaign

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: July 2025).

Buyer's Guide

Marketing Automation

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IMImobile IMIcampaign

Ranking in Marketing Automation

31st

Average Rating

8.0

Reviews Sentiment

9.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.1%, down from 0.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.4%, down from 23.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

reviewer2069073

Tech Leader at a financial services firm with 10,001+ employees

Great bulk upload and two-way SMS

I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."

"The user interface is easy to use, especially for my staff who use assistive technology."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The most valuable feature is the ability to get quotes out in a timely manner."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."

More Salesforce Marketing Cloud pros

Cons

"IMIcampaign's ability to deliver to other countries could be improved."

"I've noticed on one-to-one leads, the customer objection option is not available."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"They could improve the product's data integration functionality for larger companies."

"Managing large volumes of data takes too long."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"Marketing Cloud's forecasting could be improved."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."

"It is a license per user."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"It's normal pricing."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"Licensing fees are paid on a yearly basis."

"This solution is priced in the medium to high price range."

"The solution is a bit expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

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Comparisons

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Compared 8% of the time

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Product Reports

Buyer's Guide

Marketing Automation

July 2025

Download IMImobile IMIcampaign product report

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

IMImobile

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

EE, O2, Schneider National

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: July 2025.

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