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IMImobile IMIcampaign vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IMImobile IMIcampaign
Ranking in Marketing Automation
33rd
Average Rating
8.0
Reviews Sentiment
9.9
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (4th), Marketing Management (1st), Social Media Management Solutions (3rd)
 

Mindshare comparison

As of September 2026, in the Marketing Automation category, the mindshare of IMImobile IMIcampaign is 0.8%, up from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 10.5%, down from 22.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud10.5%
IMImobile IMIcampaign0.8%
Other88.7%
Marketing Automation
 

Featured Reviews

reviewer2069073 - PeerSpot reviewer
Tech Leader at a financial services firm with 10,001+ employees
Great bulk upload and two-way SMS
I mainly use IMIcampaign to send SMS messages IMIcampaign's best features are bulk upload and send and the ease of adding customers. Its two-way SMS channel is also valuable. IMIcampaign's ability to deliver to other countries could be improved. It also has a limit of 160 characters on SMS and…
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."
"We have found the solution to be scalable."
"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"We haven't had any issues with integration."
"The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has."
"It is very easy to use from a marketing standpoint."
 

Cons

"IMIcampaign's ability to deliver to other countries could be improved."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The query building's a bit weak if you want to build something new. It's a bit complicated."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."
"Marketing Cloud's forecasting could be improved."
"We'd like to see more integrations with third-party products."
"The UA could be better designed for a mobile connection."
"Salesforce could benefit by implementing further integration with more platforms."
 

Pricing and Cost Advice

"IMIcampaign is more expensive than Salesforce Marketing Cloud."
"The solution's pricing is very high and should be more flexible for smaller companies."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"The solution is a bit expensive."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Licensing fees are paid on a yearly basis."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"The solution is paid for monthly."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

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Earn 20 points
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

EE, O2, Schneider National
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, HubSpot, MoEngage and others in Marketing Automation. Updated: September 2026.
913,924 professionals have used our research since 2012.