Adobe Campaign vs Salesforce Marketing Cloud comparison

Adobe and Salesforce are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while Salesforce is ranked #1 with an average rating of 8.5. Adobe holds a 8.1% mindshare in MM, compared to Salesforce’s 15.9% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

866 Views
857 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
1,904 Comparison Views

98% willing to recommend

Adobe Campaign

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

Salesforce Marketing Cloud and Adobe Campaign are both digital marketing automation tools. Salesforce Marketing Cloud stands out for its ease of use and effective customer support, whereas Adobe Campaign offers more comprehensive capabilities for complex campaigns.

Features: Salesforce Marketing Cloud offers an intuitive journey builder, comprehensive CRM integration, and AI-driven insights, enhancing user experience. Adobe Campaign is known for advanced personalization, flexible workflows, and seamless Adobe Experience Cloud integration, making it suitable for extensive customization needs.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud features an easy deployment process and responsive customer support, ensuring a swift setup. Adobe Campaign needs more technical expertise due to its customization options, potentially leading to longer deployment times, but it allows for specialized configurations.

Pricing and ROI: Salesforce Marketing Cloud provides a predictable pricing model, facilitating initial investment planning and often delivers quick ROI due to its streamlined features. In contrast, Adobe Campaign’s pricing can be complex, reflecting its extensive feature set and may involve significant investment upfront, potentially yielding substantial long-term ROI for detailed strategies.

To learn more, read our detailed Adobe Campaign vs. Salesforce Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

Adobe Campaign vs. Salesforce Marketing Cloud

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2026, in the Marketing Management category, the mindshare of Adobe Campaign is 8.1%, up from 4.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.9%, up from 15.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	15.9%
Adobe Campaign	8.1%
Other	76.0%

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"It is a stable solution."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"This is a very powerful and scalable solution."

"I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up."

"It is easy to send emails and SMS's."

"The automation is great. It saves us a lot of time and it makes us move faster."

"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"

"The user interface is easy to use, especially for my staff who use assistive technology."

"The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

More Salesforce Marketing Cloud pros

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"I would like to see more ways to accomplish specific tasks."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The customization of Salesforce, a generic CRM software, has room for improvement."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"This is a low cost solution suited to larger organizations."

"This solution is priced in the medium to high price range."

"It's normal pricing."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The solution is paid for monthly."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Comms Service Provider

10%

Energy/Utilities Company

Manufacturing Company

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

SAP CRM vs Adobe Campaign

Compared 18% of the time

Marketo vs Adobe Campaign

Compared 13% of the time

Zeta Marketing Platform vs Adobe Campaign

Compared 8% of the time

HCL Campaign vs Adobe Campaign

Compared 6% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 5% of the time

More Adobe Campaign Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Management

March 2026

Download Adobe Campaign product report

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Also Known As

Neolane Campaign

ExactTarget

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Adobe Campaign vs. Salesforce Marketing Cloud

March 2026

Free Report: Adobe Campaign vs. Salesforce Marketing Cloud

Find out what your peers are saying about Adobe Campaign vs. Salesforce Marketing Cloud and other solutions. Updated: March 2026.

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