Adobe Campaign vs Salesforce Marketing Cloud comparison

Adobe and Salesforce are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while Salesforce is ranked #1 with an average rating of 8.6. Adobe holds a 5.5% mindshare in MM, compared to Salesforce’s 16.9% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

492 Views
472 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
1,364 Comparison Views

98% willing to recommend

Adobe Campaign

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

Salesforce Marketing Cloud and Adobe Campaign are both digital marketing automation tools. Salesforce Marketing Cloud stands out for its ease of use and effective customer support, whereas Adobe Campaign offers more comprehensive capabilities for complex campaigns.

Features: Salesforce Marketing Cloud offers an intuitive journey builder, comprehensive CRM integration, and AI-driven insights, enhancing user experience. Adobe Campaign is known for advanced personalization, flexible workflows, and seamless Adobe Experience Cloud integration, making it suitable for extensive customization needs.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud features an easy deployment process and responsive customer support, ensuring a swift setup. Adobe Campaign needs more technical expertise due to its customization options, potentially leading to longer deployment times, but it allows for specialized configurations.

Pricing and ROI: Salesforce Marketing Cloud provides a predictable pricing model, facilitating initial investment planning and often delivers quick ROI due to its streamlined features. In contrast, Adobe Campaign’s pricing can be complex, reflecting its extensive feature set and may involve significant investment upfront, potentially yielding substantial long-term ROI for detailed strategies.

To learn more, read our detailed Adobe Campaign vs. Salesforce Marketing Cloud Report (Updated: July 2025).

Buyer's Guide

Adobe Campaign vs. Salesforce Marketing Cloud

July 2025

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Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of August 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.5%, up from 4.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.9%, up from 16.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The Journey Builder and the Email Studio features are most valuable."

"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."

"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"This is a very powerful and scalable solution."

"The Journey and CloudPages and automation are all great."

More Salesforce Marketing Cloud pros

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The cost is always a concern for anyone using a SaaS product."

"The UA could be better designed for a mobile connection."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"This solution could be more user-friendly."

"The product could use a little bit of BI in the sense of rule-based building."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Licensing fees are paid on a yearly basis."

"The solution's pricing is very high and should be more flexible for smaller companies."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

26%

Comms Service Provider

Healthcare Company

Retailer

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

See all answers

Comparisons

Microsoft Dynamics CRM vs Adobe Campaign

Compared 16% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 15% of the time

Google Campaign Manager vs Adobe Campaign

Compared 12% of the time

Marketo vs Adobe Campaign

Compared 11% of the time

SAP CRM vs Adobe Campaign

Compared 9% of the time

More Adobe Campaign Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Optimove vs Salesforce Marketing Cloud

Compared 3% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Management

July 2025

Download Adobe Campaign product report

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Also Known As

Neolane Campaign

ExactTarget

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Adobe Campaign vs. Salesforce Marketing Cloud

July 2025

Free Report: Adobe Campaign vs. Salesforce Marketing Cloud

Find out what your peers are saying about Adobe Campaign vs. Salesforce Marketing Cloud and other solutions. Updated: July 2025.

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