Adobe Campaign vs Microsoft Dynamics CRM comparison

Adobe and Microsoft are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while Microsoft is ranked #2 with an average rating of 8.1. Adobe holds a 5.3% mindshare in MM, compared to Microsoft’s 21.9% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

482 Views
107 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 78 Microsoft Dynamics CRM reviews

1,583 Views
129 Comparison Views

93% willing to recommend

Adobe Campaign

Microsoft Dynamics CRM

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Executive SummaryUpdated on May 21, 2025

Microsoft Dynamics CRM and Adobe Campaign are competitive in customer relationship management and marketing automation. Microsoft Dynamics CRM has the upper hand with its comprehensive integration suite and data insights in enterprise environments.

Features:Microsoft Dynamics CRM provides data-driven insights, customizable dashboards, and seamless integration with Microsoft products. Adobe Campaign offers advanced marketing automation, enhanced personalization, and multi-channel campaign management, catering to marketing-focused strategies.

Ease of Deployment and Customer Service:Adobe Campaign offers a flexible deployment model with strong customer service. Microsoft Dynamics CRM has a straightforward deployment process due to integration with Microsoft tools, streamlining the transition for current Microsoft users.

Pricing and ROI:Microsoft Dynamics CRM tends to have a favorable initial setup cost with a smooth learning curve for Microsoft users, offering a quicker ROI through integration efficiencies. Adobe Campaign, despite a potentially higher setup cost, provides significant long-term gains in marketing performance through its superior automation features.

To learn more, read our detailed Adobe Campaign vs. Microsoft Dynamics CRM Report (Updated: June 2025).

Buyer's Guide

Adobe Campaign vs. Microsoft Dynamics CRM

June 2025

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Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (1st), Local Government CRM (1st), Sales Force Automation (2nd)

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.3%, up from 4.8% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 21.9%, down from 24.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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Pawel-Gawronski

Enterprise Architect at BEC

Streamlining resource management and improving project insights with helpful support

The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"Analytics was a good part of Adobe Campaign."

"One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable."

"The most valuable feature of Microsoft Dynamics CRM is its performance."

"Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business."

"This is a scalable solution."

"The solution is versatile and customizable."

"Microsoft Dynamics CRM is a comprehensive solution and is well-integrated into other Microsoft solutions, including ERP solutions. Additionally, it is feature-rich."

"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."

"Integration is the best feature of Microsoft Dynamics CRM. It integrates quickly across multiple apps and has a lot of APIs available that you can link to. It's very customizable, so we're able to tailor it to a client's needs."

More Microsoft Dynamics CRM pros

Cons

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"Microsoft Dynamics CRM needs to improve its integrations."

"The performance could be improved."

"The UI could definitely be improved."

"It could be less complicated for smaller organizations."

"There is room for improvement in handling nonlinear sales processes and complex quoting."

"It would be better if it were more secure."

"Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive."

"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"My organization pays for the license, and I do not know how much it costs."

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."

"For the price of Microsoft Dynamics CRM, you receive a lot of comprehensive functionality. Additionally, it integrates very well. We pay approximately $100 a month to use the solution and we do not have any additional costs."

"Microsoft often encourages customers to commit to multi-year enterprise-level agreements, such as three or five-year deals with a minimum commitment of, for example, $200,000 dollars. However, in order to acquire more customers, I believe Microsoft should offer this same rate for one-year commitments for customers who want to experience it."

"Licensing fees are paid on a monthly basis."

"I give the price of the solution an eight out of ten."

"Pricing for this software could be cheaper."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

24%

Manufacturing Company

Computer Software Company

Educational Organization

Computer Software Company

13%

Financial Services Firm

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly. It is one area where the com...

See all answers

What is your primary use case for Microsoft Dynamics CRM?

We use Microsoft Dynamics CRM ( /products/microsoft-dynamics-crm-reviews ) for opportunity management and a traditional CRM approach for managing customer and client relationships. Although we have...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 42% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 15% of the time

Marketo vs Adobe Campaign

Compared 13% of the time

Google Campaign Manager vs Adobe Campaign

Compared 12% of the time

More Adobe Campaign Competitors

ServiceNow vs Microsoft Dynamics CRM

Compared 21% of the time

SAP CRM vs Microsoft Dynamics CRM

Compared 19% of the time

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 14% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 9% of the time

ServiceNow Customer Service Management vs Microsoft Dynamics CRM

Compared 5% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

June 2025

Download Adobe Campaign product report

Buyer's Guide

Microsoft Dynamics CRM

June 2025

Download Microsoft Dynamics CRM product report

Also Known As

Neolane Campaign

Dynamics CRM, MS Dynamics CRM

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Adobe Campaign vs. Microsoft Dynamics CRM

June 2025

Free Report: Adobe Campaign vs. Microsoft Dynamics CRM

Find out what your peers are saying about Adobe Campaign vs. Microsoft Dynamics CRM and other solutions. Updated: June 2025.

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