Adobe Campaign vs Marketo comparison

Adobe Campaign and Marketo are both solutions in the Marketing Management category. Adobe Campaign is ranked #8 with an average rating of 7.7, while Marketo is ranked #4 with an average rating of 8.3. Adobe Campaign holds a 4.8% mindshare in MM, compared to Marketo’s 10.6% mindshare. Additionally, 100% of Adobe Campaign users are willing to recommend the solution, compared to 96% of Marketo users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

539 Views
361 Comparison Views

100% willing to recommend

Marketo

Read 26 Marketo reviews

1,032 Views
830 Comparison Views

96% willing to recommend

Adobe Campaign

Marketo

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Campaign and Marketo based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Adobe Campaign vs. Marketo Report (Updated: April 2025).

Buyer's Guide

Adobe Campaign vs. Marketo

April 2025

Download the complete report

Helped 851,604 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Mindshare comparison

As of May 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 4.8%, down from 5.5% compared to the previous year. The mindshare of Marketo is 10.6%, down from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

SM17

Technology Associate at Goldman Sachs

Though it is good for the analytics part, it needs to be made less complex for users

The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"The smart campaign looks quite interesting and useful."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The most valuable feature of this solution is Smart Campaigns."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The most valuable features are the Marketo emails, both sending and tracking."

"I have a good special setup and a huge NetFlow to the sales channel."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

More Marketo pros

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The user interface could be improved."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Customer support could be more helpful."

"Some modern Marketo features could be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"It could be more scalable."

"Marketo should give more power to the users for data manipulation."

"Revenue management, attribution, and ABM can all be improved."

More Marketo cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It is expensive. We have a yearly license."

"The pricing is not cheap, but it's not that expensive either."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The licensing cost usually depends on the users."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Educational Organization

18%

Manufacturing Company

Comms Service Provider

Computer Software Company

19%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 43% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 15% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 15% of the time

Google Campaign Manager vs Adobe Campaign

Compared 14% of the time

More Adobe Campaign Competitors

Salesforce Marketing Cloud vs Marketo

Compared 34% of the time

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

Oracle Eloqua vs Marketo

Compared 18% of the time

SAP Marketing Cloud vs Marketo

Compared 10% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Management

May 2025

Download Adobe Campaign product report

Buyer's Guide

Marketo

May 2025

Download Marketo product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

Adobe Campaign vs. Marketo

April 2025

Free Report: Adobe Campaign vs. Marketo

Find out what your peers are saying about Adobe Campaign vs. Marketo and other solutions. Updated: April 2025.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.