Adobe Campaign vs Marketo comparison

Adobe Campaign and Marketo are both solutions in the Marketing Management category. Adobe Campaign is ranked #8 with an average rating of 7.7, while Marketo is ranked #4 with an average rating of 8.4. Adobe Campaign holds a 7.5% mindshare in MM, compared to Marketo’s 9.6% mindshare. Additionally, 100% of Adobe Campaign users are willing to recommend the solution, compared to 96% of Marketo users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

762 Views
754 Comparison Views

100% willing to recommend

Marketo

Read 25 Marketo reviews

2,357 Views
896 Comparison Views

96% willing to recommend

Adobe Campaign

Marketo

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Executive SummaryUpdated on May 21, 2025

Marketo and Adobe Campaign are marketing automation platforms. Adobe Campaign has a slight edge due to comprehensive features, while Marketo offers competitive pricing and strong support.

Features: Marketo provides robust lead management, seamless Salesforce integration, and powerful analytics tools. Adobe Campaign offers advanced multi-channel campaign execution, comprehensive personalization options, and superior data management capabilities.

Ease of Deployment and Customer Service: Marketo's deployment process is straightforward with strong technical support, reducing downtime. Adobe Campaign demands more in-depth implementation but benefits from vast community resources.

Pricing and ROI: Marketo offers competitive pricing and rapid ROI, appealing to small and mid-sized businesses. Adobe Campaign involves higher costs but promises significant ROI through extensive capabilities.

To learn more, read our detailed Adobe Campaign vs. Marketo Report (Updated: February 2026).

Buyer's Guide

Adobe Campaign vs. Marketo

February 2026

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Mindshare comparison

As of February 2026, in the Marketing Management category, the mindshare of Adobe Campaign is 7.5%, up from 3.9% compared to the previous year. The mindshare of Marketo is 9.6%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Marketo	9.6%
Adobe Campaign	7.5%
Other	82.9%

Marketing Management

Featured Reviews

SM17

Technology Associate at Goldman Sachs

Though it is good for the analytics part, it needs to be made less complex for users

The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.

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PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"I have a good special setup and a huge NetFlow to the sales channel."

"I like that the solution is flexible."

"The most valuable features are the Marketo emails, both sending and tracking."

"The most valuable feature of this solution is Smart Campaigns."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

More Marketo pros

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Customer support could be more helpful."

"The user interface could be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Marketo should give more power to the users for data manipulation."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

More Marketo cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"The solution is expensive compared to others."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The licensing cost usually depends on the users."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Comms Service Provider

10%

Computer Software Company

Transportation Company

Manufacturing Company

12%

Financial Services Firm

11%

Computer Software Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 36% of the time

SAP CRM vs Adobe Campaign

Compared 16% of the time

HCL Campaign vs Adobe Campaign

Compared 8% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 8% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 6% of the time

More Adobe Campaign Competitors

HubSpot Marketing Hub vs Marketo

Compared 28% of the time

Salesforce Marketing Cloud vs Marketo

Compared 19% of the time

Oracle Eloqua vs Marketo

Compared 11% of the time

Pardot vs Marketo

Compared 7% of the time

SAP Marketing Cloud vs Marketo

Compared 4% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Management

January 2026

Download Adobe Campaign product report

Buyer's Guide

Marketo

January 2026

Download Marketo product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

Adobe Campaign vs. Marketo

February 2026

Free Report: Adobe Campaign vs. Marketo

Find out what your peers are saying about Adobe Campaign vs. Marketo and other solutions. Updated: February 2026.

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