Adobe Campaign vs Marketo comparison

Adobe Campaign and Marketo are both solutions in the Marketing Management category. Adobe Campaign is ranked #8 with an average rating of 7.7, while Marketo is ranked #4 with an average rating of 8.3. Adobe Campaign holds a 5.3% mindshare in MM, compared to Marketo’s 10.3% mindshare. Additionally, 100% of Adobe Campaign users are willing to recommend the solution, compared to 96% of Marketo users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

482 Views
107 Comparison Views

100% willing to recommend

Marketo

Read 26 Marketo reviews

899 Views
67 Comparison Views

96% willing to recommend

Adobe Campaign

Marketo

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

Marketo and Adobe Campaign are marketing automation platforms. Adobe Campaign has a slight edge due to comprehensive features, while Marketo offers competitive pricing and strong support.

Features: Marketo provides robust lead management, seamless Salesforce integration, and powerful analytics tools. Adobe Campaign offers advanced multi-channel campaign execution, comprehensive personalization options, and superior data management capabilities.

Ease of Deployment and Customer Service: Marketo's deployment process is straightforward with strong technical support, reducing downtime. Adobe Campaign demands more in-depth implementation but benefits from vast community resources.

Pricing and ROI: Marketo offers competitive pricing and rapid ROI, appealing to small and mid-sized businesses. Adobe Campaign involves higher costs but promises significant ROI through extensive capabilities.

To learn more, read our detailed Adobe Campaign vs. Marketo Report (Updated: June 2025).

Buyer's Guide

Adobe Campaign vs. Marketo

June 2025

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Helped 860,632 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.3%, up from 4.8% compared to the previous year. The mindshare of Marketo is 10.3%, down from 12.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution."

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"The most valuable features are the Marketo emails, both sending and tracking."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The most valuable features of Marketo are its ease of use and flexibility."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"I like that the solution is flexible."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

More Marketo pros

Cons

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Some modern Marketo features could be improved."

"The user interface could be improved."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"It could be more scalable."

More Marketo cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

More Marketo pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

24%

Manufacturing Company

Computer Software Company

Educational Organization

Computer Software Company

19%

Financial Services Firm

11%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 42% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 18% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 15% of the time

Google Campaign Manager vs Adobe Campaign

Compared 12% of the time

More Adobe Campaign Competitors

Salesforce Marketing Cloud vs Marketo

Compared 32% of the time

Oracle Eloqua vs Marketo

Compared 18% of the time

HubSpot Marketing Hub vs Marketo

Compared 17% of the time

SAP Marketing Cloud vs Marketo

Compared 12% of the time

More Marketo Competitors

Product Reports

Buyer's Guide

Marketing Management

June 2025

Download Adobe Campaign product report

Buyer's Guide

Marketo

June 2025

Download Marketo product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Buyer's Guide

Adobe Campaign vs. Marketo

June 2025

Free Report: Adobe Campaign vs. Marketo

Find out what your peers are saying about Adobe Campaign vs. Marketo and other solutions. Updated: June 2025.

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