Adobe Campaign vs SAP CRM comparison

Adobe and SAP are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while SAP is ranked #3 with an average rating of 7.7. Adobe holds a 5.7% mindshare in MM, compared to SAP’s 18.1% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

447 Views
429 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,674 Views
1,249 Comparison Views

84% willing to recommend

Adobe Campaign

SAP CRM

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Executive SummaryUpdated on May 21, 2025

SAP CRM and Adobe Campaign are competing products in customer relationship management and marketing automation. Adobe Campaign seems to have the upper hand due to its advanced marketing features and user-friendly deployment for marketing applications.

Features: SAP CRM offers capabilities in managing customer data, sales automation, and seamless integration with existing SAP environments. Adobe Campaign focuses on targeting, segmentation, and personalization, enhancing audience engagement and offering streamlined campaign management features.

Ease of Deployment and Customer Service: SAP CRM deployment requires time for integration within existing structures, supported by SAP's extensive network. Adobe Campaign offers a more user-friendly deployment process for marketing functionalities and benefits from responsive customer service.

Pricing and ROI: SAP CRM's setup costs are high, reflecting its enterprise capabilities, offering substantial ROI through its comprehensive CRM solutions. Adobe Campaign provides flexible pricing aligned with marketing needs, presenting attractive ROI for businesses focused on marketing automation.

To learn more, read our detailed Adobe Campaign vs. SAP CRM Report (Updated: September 2025).

Buyer's Guide

Adobe Campaign vs. SAP CRM

September 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.7%, up from 3.7% compared to the previous year. The mindshare of SAP CRM is 18.1%, down from 19.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
SAP CRM	18.1%
Adobe Campaign	5.7%
Other	76.2%

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Analytics was a good part of Adobe Campaign."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"It is a stable solution."

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"Its scalability is good."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"The stability is good."

More SAP CRM pros

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"SAP CRM could improve by being easier to use and customer-friendly."

"The navigation must be improved."

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"In terms of stability, there are some latency issues."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"In the future, machine learning and artificial intelligence functionality need to be included."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"They should improve the design to make it more appealing to users."

More SAP CRM cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"The product is expensive."

"There is a license required for the solution and most of my clients purchase an annual license."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"The company has seen an increase in revenue."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"The solution is expensive."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"The pricing from SAP is good but it takes time to realize the investment."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

23%

Comms Service Provider

Computer Software Company

Retailer

Manufacturing Company

12%

Computer Software Company

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 38% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 16% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 14% of the time

Marketo vs Adobe Campaign

Compared 12% of the time

More Adobe Campaign Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 36% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 20% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 8% of the time

Bitrix24 vs SAP CRM

Compared 1% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Marketing Management

September 2025

Download Adobe Campaign product report

Buyer's Guide

SAP CRM

September 2025

Download SAP CRM product report

Also Known As

Neolane Campaign

No data available

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Adobe Campaign vs. SAP CRM

September 2025

Free Report: Adobe Campaign vs. SAP CRM

Find out what your peers are saying about Adobe Campaign vs. SAP CRM and other solutions. Updated: September 2025.

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