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SAP CRM pros and cons

Vendor: SAP

3.9 out of 5

44 reviews
84% willing to recommend

Pros & Cons summary

SAP CRM offers customizable sales reporting and real-time data visibility, enhancing decision-making and order processing. It integrates with SAP ERP and third-party tools, improving business operations, though requiring technical expertise and custom coding. Customers benefit from lead management and multichannel communication, yet find cloud installation slow and integrations with Microsoft tools lacking. While its scalability and customization options are strong, its high pricing and user-friendliness remain challenges compared to competitors.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

SAP CRM provides valuable sales reporting features that aid in decision-making and help generate sales through effective data visualization.

SAP CRM integrates seamlessly with SAP ERP and other modules, enabling smooth pre-sales and post-sales processes.

SAP CRM offers a user-friendly customization feature, allowing businesses to design portals and customize reports easily according to client needs.

SAP CRM is highly scalable and supports effective lead and opportunity management, enhancing business processes and operational efficiency.

SAP CRM allows real-time access to information, supporting efficient order processing, accurate sales forecasts, and better customer service by consolidating data from various sources.

CONS

SAP CRM needs to improve its analytics and reporting capabilities, and enhance its web interface speed.

Installation on the cloud for SAP CRM takes time, with transactions taking around one to one and a half hours.

SAP CRM integration with Microsoft Teams and Outlook has issues, including synchronization problems between appointments and managing contacts.

Price of SAP CRM is considered expensive, with recent increases raising concerns.

Customization is frequently required due to missing features in SAP CRM, making it not a plug-and-play solution.

SAP CRM Pros review quotes

FA

CRM administrator at a manufacturing company with 10,001+ employees

May 14, 2025

SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes.

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Distribution Cordinator at Unilever Inc.

Sep 27, 2023

It was comfortable setting up the tool.

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reviewer2245296

Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees

Aug 3, 2023

The solution is highly scalable.

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Free Report: SAP CRM Reviews and More

Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.

893,244 professionals have used our research since 2012.

Founder & CEO at imfine.club

Feb 7, 2024

The user interface is excellent.

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StefanRottwinkel

Global Key User CRM at Weidmüller Interface GmbH & Co. KG

Feb 24, 2024

We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service.

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MN

CLO at a financial services firm with 10,001+ employees

Oct 17, 2023

From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.

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Systems Architect at NetApp

May 25, 2022

We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.

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Jayesh Bhandari

Group IT Head at Ashapura Minechem Ltd

Mar 28, 2024

SAP is very easy to use.

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Business Process Analyst at Marcopolo SA

Mar 9, 2023

The most valuable feature for me is the flexibility to consolidate the products.

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Darshan Makhecha

Sr Sales Engineer at a manufacturing company with 10,001+ employees

Jul 17, 2022

Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.

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SAP CRM Cons review quotes

FA

CRM administrator at a manufacturing company with 10,001+ employees

May 14, 2025

Recently, the price of SAP CRM has increased, which is one concern.

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Distribution Cordinator at Unilever Inc.

Sep 27, 2023

It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us.

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reviewer2245296

Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees

Aug 3, 2023

The solution is slow.

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Free Report: SAP CRM Reviews and More

Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.

893,244 professionals have used our research since 2012.

Founder & CEO at imfine.club

Feb 7, 2024

The navigation must be improved.

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StefanRottwinkel

Global Key User CRM at Weidmüller Interface GmbH & Co. KG

Feb 24, 2024

Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems.

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MN

CLO at a financial services firm with 10,001+ employees

Oct 17, 2023

There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.

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Systems Architect at NetApp

May 25, 2022

Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.

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Jayesh Bhandari

Group IT Head at Ashapura Minechem Ltd

Mar 28, 2024

There is no scope for integration because SAP does not allow any personal integration.

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Business Process Analyst at Marcopolo SA

Mar 9, 2023

I think what needs to be improved is the solution for Brazil's organization.

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Darshan Makhecha

Sr Sales Engineer at a manufacturing company with 10,001+ employees

Jul 17, 2022

When features do get added, we would like the product to notify us in a timely way.

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Show 10 more reviews (out of 41)

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Product Categories

Product Categories

Local Government CRM

Marketing Management

Popular Comparisons

Popular Comparisons

Teradata vs SAP CRM

Microsoft Dynamics CRM vs SAP CRM

monday.com vs SAP CRM

Salesforce Sales Cloud vs SAP CRM

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Infor CloudSuite vs SAP CRM

Odoo vs SAP CRM

Zoho CRM vs SAP CRM

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