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SAP CRM pros and cons

Vendor: SAP
3.9 out of 5
Badge Leader
1,090 followers
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Pros & Cons summary

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Prominent pros & cons

PROS

SAP CRM provides valuable sales reporting features that aid in decision-making and help generate sales through effective data visualization.
SAP CRM integrates seamlessly with SAP ERP and other modules, enabling smooth pre-sales and post-sales processes.
SAP CRM offers a user-friendly customization feature, allowing businesses to design portals and customize reports easily according to client needs.
SAP CRM is highly scalable and supports effective lead and opportunity management, enhancing business processes and operational efficiency.
SAP CRM allows real-time access to information, supporting efficient order processing, accurate sales forecasts, and better customer service by consolidating data from various sources.

CONS

SAP CRM needs to improve its analytics and reporting capabilities, and enhance its web interface speed.
Installation on the cloud for SAP CRM takes time, with transactions taking around one to one and a half hours.
SAP CRM integration with Microsoft Teams and Outlook has issues, including synchronization problems between appointments and managing contacts.
Price of SAP CRM is considered expensive, with recent increases raising concerns.
Customization is frequently required due to missing features in SAP CRM, making it not a plug-and-play solution.
 

SAP CRM Pros review quotes

Darshan Makhecha - PeerSpot reviewer
Jul 17, 2022
Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.
reviewer2245296 - PeerSpot reviewer
Aug 3, 2023
The solution is highly scalable.
Shreyas  K M S - PeerSpot reviewer
May 25, 2022
We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
851,604 professionals have used our research since 2012.
FA
Dec 24, 2021
One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.
MN
Oct 17, 2023
From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.
ZavedAhmed - PeerSpot reviewer
Apr 4, 2022
I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.
GodfreyNoel - PeerSpot reviewer
Sep 27, 2023
It was comfortable setting up the tool.
GoutamRoy - PeerSpot reviewer
Jan 25, 2022
The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.
FA
May 14, 2025
SAP CRM is very much customizable as per our company requirements, such as adding different kinds of products and making codes.
Marouan Bellioum - PeerSpot reviewer
Feb 19, 2022
We get very good support from SAP.
 

SAP CRM Cons review quotes

Darshan Makhecha - PeerSpot reviewer
Jul 17, 2022
When features do get added, we would like the product to notify us in a timely way.
reviewer2245296 - PeerSpot reviewer
Aug 3, 2023
The solution is slow.
Shreyas  K M S - PeerSpot reviewer
May 25, 2022
Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
851,604 professionals have used our research since 2012.
FA
Dec 24, 2021
Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly.
MN
Oct 17, 2023
There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.
ZavedAhmed - PeerSpot reviewer
Apr 4, 2022
Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.
GodfreyNoel - PeerSpot reviewer
Sep 27, 2023
It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us.
GoutamRoy - PeerSpot reviewer
Jan 25, 2022
The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration.
FA
May 14, 2025
Recently, the price of SAP CRM has increased, which is one concern.
Marouan Bellioum - PeerSpot reviewer
Feb 19, 2022
In the future, machine learning and artificial intelligence functionality need to be included.