SAP CRM and Oracle CX Sales compete in the CRM category. SAP CRM gains an edge with its superior integration capabilities within the SAP ERP environment, offering deep CRM functionalities, whereas Oracle CX Sales is valued for its intuitive interface and robust mobile capabilities, despite higher pricing, delivering notable value to dynamic sales environments.
Features: SAP CRM provides seamless integration with the SAP ecosystem, supporting comprehensive data accessibility across ERP modules, flexible lead management, and customizable reporting features for detailed customer insights. It also offers strong lead and opportunity tracking capabilities. Oracle CX Sales features a workflow-driven platform, facilitating effortless data flow and enhanced API supports for customization, strong mobile functionality enhancing salesperson productivity, and robust analytics providing strategic sales insight.
Room for Improvement: SAP CRM's areas for development include improving user interface simplicity, addressing outdated user experience, and enhancing its integration speed. There is a need for modernizing with AI functionalities. Oracle CX Sales could enhance competitiveness with user interface improvements, expand global address fields, and integrate more robust AI features for better decision-making.
Ease of Deployment and Customer Service: SAP CRM is typically deployed on-premises, with the option for hybrid and cloud settings. It provides localized technical support although response times could improve. In contrast, Oracle CX Sales benefits from cloud and hybrid deployment, providing responsive support through various channels, and users generally rate the ease of deployment and customer service highly.
Pricing and ROI: SAP CRM is often viewed as expensive for smaller enterprises, with a pricing model that can be burdensome, and returns on investment are seen over a longer term. Meanwhile, Oracle CX Sales offers competitive pricing among cloud CRMs and is considered to provide good value for its cost, leading to visible returns in sales performance over time.
| Product | Market Share (%) |
|---|---|
| SAP CRM | 2.2% |
| Oracle CX Sales | 0.9% |
| Other | 96.9% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 2 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 27 |
Oracle Sales Cloud is a sales enablement, sales intelligence, and sales performance management hybrid platform. It combines sales automation and intelligence, SPM (including compensation plans), partner relationship management, and sales collaboration tools. Features include: lead and opportunity management, prospecting, customer data enrichment, territory and quota balancing, goal alignment, compensation plan modeling, account management, partner selling programs, social collaboration, and sales education/knowledge management.
The key elements of Oracle Sales Cloud's SFA solution are vast. They include: • Core foundational sales force automation tools such as account, opportunity and lead management and productivity tools • A comprehensive partner relationship management offering to manage channel sales and partner management • Extensive sales performance management encompassing the science of managing territories, quota management and sales incentive compensation • Advanced analytics consisting of pre-built analytic reports, data visualization and adaptive intelligence • A customer data management system to ensure clean, consolidated and complete customer information. With rich functional capabilities and a comprehensive feature set, Oracles Sales Cloud provides a more modern approach to sales execution.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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