SAP CRM and Oracle CX Sales are both strong players in the CRM market, each tailored to meet various business requirements. Oracle CX Sales has a slight advantage due to its superior mobile and integration features.
Features: SAP CRM offers extensive integration with SAP ERP, providing robust data analytics, sales forecasting, and customizable reporting. Key features include lead management, opportunity tracking, and sales pipeline insights. Oracle CX Sales offers comprehensive sales management, strong social media and mobile integrations, as well as REST APIs that enhance adaptability. It provides rich analytical capabilities benefiting the entire sales cycle from lead generation to post-sales.
Room for Improvement: SAP CRM is often critiqued for its outdated user experience and performance issues, necessitating enhanced customization and mobile interfaces. Oracle CX Sales requires improvements in its customization options and user interface to better compete with rivals like Salesforce, along with more streamlined mobile capabilities for improved usability.
Ease of Deployment and Customer Service: SAP CRM is versatile, offering on-premises and cloud deployment, though it suffers from slow support response and dependency on knowledgeable partners. Oracle CX Sales efficiently operates in various cloud environments and generally receives good support feedback, despite occasional reports of slow responsiveness.
Pricing and ROI: SAP CRM is typically more expensive and complex, making it more suitable for larger enterprises, which affects its ROI perception. Oracle CX Sales, while still costly, is priced lower than some cloud competitors and offers tiered pricing plans. Users value its sales enhancements, recognizing improved ROI over time.
| Product | Market Share (%) |
|---|---|
| SAP CRM | 2.1% |
| Oracle CX Sales | 0.9% |
| Other | 97.0% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 2 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 27 |
Oracle Sales Cloud is a sales enablement, sales intelligence, and sales performance management hybrid platform. It combines sales automation and intelligence, SPM (including compensation plans), partner relationship management, and sales collaboration tools. Features include: lead and opportunity management, prospecting, customer data enrichment, territory and quota balancing, goal alignment, compensation plan modeling, account management, partner selling programs, social collaboration, and sales education/knowledge management.
The key elements of Oracle Sales Cloud's SFA solution are vast. They include: • Core foundational sales force automation tools such as account, opportunity and lead management and productivity tools • A comprehensive partner relationship management offering to manage channel sales and partner management • Extensive sales performance management encompassing the science of managing territories, quota management and sales incentive compensation • Advanced analytics consisting of pre-built analytic reports, data visualization and adaptive intelligence • A customer data management system to ensure clean, consolidated and complete customer information. With rich functional capabilities and a comprehensive feature set, Oracles Sales Cloud provides a more modern approach to sales execution.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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