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SAP CRM vs SAP Service Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
6th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
SAP Service Cloud
Ranking in CRM
34th
Average Rating
8.0
Reviews Sentiment
1.0
Number of Reviews
1
Ranking in other categories
Customer Experience Management (19th)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of SAP CRM is 1.9%, down from 10.6% compared to the previous year. The mindshare of SAP Service Cloud is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.9%
SAP Service Cloud0.4%
Other97.7%
CRM
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
Mo Sayed - PeerSpot reviewer
SAP enterpise cloud architect at ECC Experienced Certified Consulting
Have built intelligent workflows and accelerated lead conversion through embedded AI and process integration
There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all cloud solutions are present in data centers. While we evaluate the product, we have to check the existence of the product in all nearest data centers. For example, while I check the data center through the Trust Center on SAP's website, I found that most cloud solutions are installed in Riyadh, but they are missing some very important tools such as LeanIX, which is not existent in Saudi Arabia. E-commerce solutions are also missing, and some aspects of C4C, such as Customer Data Cloud, are not present in many data centers. Not all components in cloud solutions exist in key centers in the Middle East and North Africa. They evaluate demand before installation, but having all solutions in the center point could encourage sales cycles.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We like that this solution has made our whole accounting function paperless."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable."
"The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline."
"The stability is good."
"The most valuable feature for me is the flexibility to consolidate the products."
"SAP CRM integrates well with SAP ERP which is useful."
"Its scalability is good."
"The stability of SAP CRM is good."
"The embedded AI inside SAP, called Business AI, impacts decision-making and resolution times significantly, working as a smart conversational chat in Joule to create dashboards and compare historical data with sales forecasts."
 

Cons

"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration."
"The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"I think what needs to be improved is the solution for Brazil's organization."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"Not all components in cloud solutions exist in key centers in the Middle East and North Africa."
 

Pricing and Cost Advice

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"The company has seen an increase in revenue."
"The product is expensive."
"The licensing model for SAP CRM is customer-based."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"The pricing from SAP is good but it takes time to realize the investment."
"We pay for the license yearly."
"The solution is expensive."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
University
8%
Computer Software Company
6%
Retailer
15%
Construction Company
12%
Computer Software Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What needs improvement with SAP Service Cloud?
There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all ...
What is your primary use case for SAP Service Cloud?
I have experience working with Sales Cloud and Service Cloud. I am working as an Enterprise Architect, so I could evaluate whatever is needed in SAP. We are working as a partner with SAP in the Mid...
What advice do you have for others considering SAP Service Cloud?
The pricing for SAP Service Cloud is not the cheapest globally; it is a bit expensive compared to alternatives. The most challenging part about SAP is the pricing because SAP sells their cloud serv...
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
INICOM, Dulux
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893,221 professionals have used our research since 2012.