SAP CRM and Salesforce Marketing Cloud are prominent in customer relationship management and marketing automation. SAP CRM stands out for its integration with the SAP platform, while Salesforce Marketing Cloud is valued for its advanced marketing features and customer engagement capabilities.
Features: SAP CRM offers effective lead and opportunity management with seamless SAP ecosystem integration, allowing for customizable analytics and forecasting. Salesforce Marketing Cloud excels in marketing automation and customer journey management with tools like Journey Builder and Social Studio, which enable personalized marketing and real-time interaction.
Room for Improvement: SAP CRM needs improvements in user-friendliness, integration with non-SAP systems, and mobile platform adaptability. Its performance and user interface need enhancements. Salesforce Marketing Cloud faces challenges in high costs, configuration complexity, and needs simpler query building and dashboards. Enhancing AI functions and integration could benefit both platforms.
Ease of Deployment and Customer Service: SAP CRM's various deployment models offer flexibility but complicate setup and maintenance. Customer support varies with partners' expertise. Salesforce Marketing Cloud, cloud-based, offers simpler deployment and proactive customer service, though support quality can vary.
Pricing and ROI: SAP CRM is expensive, suited for large enterprises, and offers mixed value due to its integration capabilities. Salesforce Marketing Cloud is costly but provides value through comprehensive features. Both report increased sales and efficiency as ROI but require significant initial investment, posing challenges for smaller businesses.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
I am satisfied with their response time and quality.
On a scale of one to ten, I rate its scalability at 9.5.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
We handle a huge amount of data in our CRM without any problems.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
The pricing is around $10,000 per annum per user.
SAP CRM is not suitable for small companies because of the cost.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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