SAP CRM vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Management category. Salesforce is ranked #1 with an average rating of 8.6, while SAP is ranked #3 with an average rating of 7.8. Salesforce holds a 15.5% mindshare in MM, compared to SAP’s 13.9% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,072 Views
1,547 Comparison Views

98% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,941 Views
1,340 Comparison Views

84% willing to recommend

Salesforce Marketing Cloud

SAP CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

SAP CRM and Salesforce Marketing Cloud are prominent in customer relationship management and marketing automation. SAP CRM stands out for its integration with the SAP platform, while Salesforce Marketing Cloud is valued for its advanced marketing features and customer engagement capabilities.

Features: SAP CRM offers effective lead and opportunity management with seamless SAP ecosystem integration, allowing for customizable analytics and forecasting. Salesforce Marketing Cloud excels in marketing automation and customer journey management with tools like Journey Builder and Social Studio, which enable personalized marketing and real-time interaction.

Room for Improvement: SAP CRM needs improvements in user-friendliness, integration with non-SAP systems, and mobile platform adaptability. Its performance and user interface need enhancements. Salesforce Marketing Cloud faces challenges in high costs, configuration complexity, and needs simpler query building and dashboards. Enhancing AI functions and integration could benefit both platforms.

Ease of Deployment and Customer Service: SAP CRM's various deployment models offer flexibility but complicate setup and maintenance. Customer support varies with partners' expertise. Salesforce Marketing Cloud, cloud-based, offers simpler deployment and proactive customer service, though support quality can vary.

Pricing and ROI: SAP CRM is expensive, suited for large enterprises, and offers mixed value due to its integration capabilities. Salesforce Marketing Cloud is costly but provides value through comprehensive features. Both report increased sales and efficiency as ROI but require significant initial investment, posing challenges for smaller businesses.

To learn more, read our detailed SAP CRM vs. Salesforce Marketing Cloud Report (Updated: December 2025).

Buyer's Guide

SAP CRM vs. Salesforce Marketing Cloud

December 2025

Download the complete report

Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

Salesforce Marketing Cloud improves ROI and satisfaction for many, with benefits in marketing, data centralization, and campaign optimization.

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

No quotes available

For more quotes and insights, download the SAP CRM report

Customer Service

Sentiment score

6.4

Salesforce Marketing Cloud support receives mixed reviews; premium support is praised, but standard support experiences vary in responsiveness and expertise.

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

When facing technical issues such as coding, they provide valuable suggestions for my developer team.

Napitch K

Chief Executive Officer & Founder at growth innovation

Customer support could be improved, especially for new features.

Raghu VamshiMankali

Practice Manager at Katzion

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

I am satisfied with their response time and quality.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Scalability Issues

Sentiment score

7.8

Salesforce Marketing Cloud is highly scalable, supporting diverse business sizes, though costs may affect smaller businesses.

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

The scalability of Salesforce is very good.

Raghu VamshiMankali

Practice Manager at Katzion

I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

On a scale of one to ten, I rate its scalability at 9.5.

Safiya Mohammad

Lead BSA at cloudperitus

For more quotes and insights, download the Salesforce Marketing Cloud report

We handle a huge amount of data in our CRM without any problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Stability Issues

Sentiment score

8.1

Salesforce Marketing Cloud is highly stable and reliable, outperforming competitors despite occasional data integration issues.

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

Salesforce Marketing Cloud is highly stable.

Raghu VamshiMankali

Practice Manager at Katzion

Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

The maximum downtime I faced was about two to three hours.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

No quotes available

For more quotes and insights, download the SAP CRM report

Room For Improvement

Salesforce Marketing Cloud needs enhanced security, integration, user experience, data management, AI features, customization, and support for better usability.

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.

Safiya Mohammad

Lead BSA at cloudperitus

There are inaccuracies in how AgentForce retrieves information or interprets data.

Raghu VamshiMankali

Practice Manager at Katzion

We cannot debug the AM Script or SSJS code, which makes code debugging manual.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Setup Cost

Salesforce Marketing Cloud is costly but valued by enterprises for large-scale marketing, with pricing varying by features and needs.

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

The pricing is around $10,000 per annum per user.

Raghu VamshiMankali

Practice Manager at Katzion

For more quotes and insights, download the Salesforce Marketing Cloud report

SAP CRM is not suitable for small companies because of the cost.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Valuable Features

Salesforce Marketing Cloud offers user-friendly CRM integration, automation, AI insights, and multi-channel engagement for enhanced marketing efficiency.

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Priyanka Gauda

Consultant at SNDT

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

Raghu VamshiMankali

Practice Manager at Katzion

For more quotes and insights, download the Salesforce Marketing Cloud report

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Management

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)

SAP CRM

Ranking in Marketing Management

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd)

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Salesforce Marketing Cloud is 15.5%, up from 14.3% compared to the previous year. The mindshare of SAP CRM is 13.9%, down from 21.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	15.5%
SAP CRM	13.9%
Other	70.6%

Marketing Management

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 19% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 6% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 38% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 13% of the time

Zoho CRM vs SAP CRM

Compared 6% of the time

Oracle CRM vs SAP CRM

Compared 5% of the time

Siebel CRM vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

January 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

SAP CRM

January 2026

Download SAP CRM product report

Also Known As

ExactTarget

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

SAP CRM vs. Salesforce Marketing Cloud

December 2025

Free Report: SAP CRM vs. Salesforce Marketing Cloud

Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: December 2025.

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