Top 10 Salesforce Marketing Cloud Alternatives

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.

The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.

Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.

Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.

Hootsuite is a social media management platform that allows organizations to efficiently manage and analyze their social media presence. Its primary use case is to streamline social media marketing efforts by providing a centralized dashboard for scheduling, publishing, and monitoring content across multiple social media platforms.

The most valuable functionality of Hootsuite is its ability to schedule and publish posts in advance, saving time and effort for organizations. With its intuitive interface, users can easily create and schedule content for various social media channels, ensuring consistent and timely messaging. Additionally, Hootsuite's content calendar provides a comprehensive overview of scheduled posts, allowing users to plan and organize their social media strategy effectively.

Hootsuite also offers powerful monitoring and analytics features, enabling organizations to track and measure the impact of their social media efforts. Users can monitor mentions, comments, and messages across different platforms, allowing for quick and efficient engagement with their audience. The analytics dashboard provides valuable insights into key metrics such as reach, engagement, and audience demographics, helping organizations make data-driven decisions to optimize their social media strategy.

Hootsuite helps organizations streamline their social media management, saving time and resources. By providing a centralized platform for scheduling, publishing, and monitoring content, it ensures consistent messaging and efficient engagement with the audience. The robust analytics capabilities further enable organizations to measure the effectiveness of their social media efforts and make informed decisions to drive better results. Hootsuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security, and comprehensive analytics for end-to-end measurement and reporting.

BloomReach DXP is an open and intelligent platform to build, personalize, test and optimize digital experiences. The BloomReach DXP helps businesses identify their users' needs and create the right digital experience for them in real time, regardless of channel or device, incorporating content marketing, search, merchandising and SEO.

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

WebEngage Omnichannel Engagement is a marketing automation platform that helps businesses engage customers across multiple channels including email, SMS, push notifications, social media, and website personalization. It provides tools for customer segmentation, cross-channel campaign management, advanced personalization, and marketing analytics to improve customer engagement and drive higher return on marketing investment. Key features include automated campaign orchestration, real-time customer behavioral tracking, personalized messaging, and data-driven insights to optimize marketing efforts. By unifying customer interactions across channels, WebEngage enables businesses to deliver a consistent and tailored experience that increases customer loyalty and brand affinity.

Voyado Engage is a multichannel marketing platform with endless ways to act on customer data. You get the insights you need to spot micro trends and campaign tools to create seamless customer engagement, online and offline.
Combining all your customer data in one platform offers endless opportunities to create tailored experiences for every customer, putting the power of great marketing in your hands. Ready-made reports give you rich, informative data about your customer base. Reports are fully customizable, of course. You can spot trends early, act on real-time data, and better understand your customers.

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Pitney Bowes Portrait is a specialized platform that empowers your organization to develop and execute the provisioning and fulfillment processes that result from marketing and CRM activity. Now, you can automate, extend and evolve your existing environment for newfound levels of closed loop automation and efficiency Ð all in just a fraction of the time and effort of other CRM systems.

Maximize customer value across all your online channels with customer-driven online engagement. Start the journey together with your customers by listening to them and entering into meaningful dialogues. Using the right message at the right time and place will increase the online experience of your audience and result in a higher sales attribution per channel.

The Sailthru Customer Retention Cloud℠ helps the world’s most innovative retailers and digital publishers build deeper and longer lasting relationships with their customers. Sailthru-powered email, web, and mobile experiences drive higher revenue, improve customer lifetime value and eliminate churn. If you’re a marketer who believes in the promise of 1:1 marketing, cares deeply about unified and synchronized customer experiences, and wants to build better customer relationships, you’ve come to the right place. Learn more about what the Customer Retention Cloud can do for you.

IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

Syncapse technologies and consulting services enable smarter marketing. Distilling the fire hose of social data into actionable consumer segments, we help brands get smarter about their audiences, across channels. This is Audience Relationship Management™ (ARM) in action.

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

Leverage your marketing-sales alignment with Aritic PinPoint, a powerful marketing automation tool for growing businesses ideally. Increase your sales revenue with automated workflows, lead nurturing practices, multi-channel marketing, push notifications, and highly personalized marketing campaigns.

Epixel MLM Software is a global leader in providing best MLM software solutions to the world's top Multi Level Marketing brands to manage, control and organize the network marketing business. We enable clients in 88 countries to navigate their digital transformation. Epixel MLM program let you configure custom pay plans and compensation rules. Our package includes necessary features like E-wallet, managing distributors & downline members, handling MLM leads, processing commissions & payouts, enable or disable dynamic compression, track sales volumes, profitability statistics, etc. As out-of-the-box features, we have included a special option to manage rank rules and parameters for the leaders.

Message Cloud is more than a digital marketing platform. It's the responsive messaging platform, where data is continually received and reviewed; presenting the opportunity for your business to immediately engage your customer with relevant, personalized messages.