SAS Marketing Automation vs Salesforce Marketing Cloud comparison

Salesforce and SAS are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.6, while SAS is ranked #19. Salesforce holds a 21.4% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
2,549 Comparison Views

98% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

321 Views
218 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAS Marketing Automation

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and Salesforce Marketing Cloud compete in the marketing solutions category. Salesforce Marketing Cloud has an advantage with its advanced features and perceived value despite SAS's favorable pricing.

Features: SAS Marketing Automation offers predictive analytics, customer segmentation, and campaign optimization tools. Salesforce Marketing Cloud provides superior integration capabilities, customization options, and adaptability to diverse marketing needs.

Ease of Deployment and Customer Service: SAS Marketing Automation is known for a straightforward deployment process and efficient support resources. Salesforce Marketing Cloud offers extensive support and training programs, which improve implementation efficiency despite a more involved setup process.

Pricing and ROI: SAS Marketing Automation is more cost-effective with lower initial setup costs and good ROI through targeted analytics. Salesforce Marketing Cloud has higher setup costs but offers significant returns due to comprehensive features and customization, justifying the investment for long-term value.

To learn more, read our detailed SAS Marketing Automation vs. Salesforce Marketing Cloud Report (Updated: July 2025).

Buyer's Guide

SAS Marketing Automation vs. Salesforce Marketing Cloud

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAS Marketing Automation

Ranking in Marketing Automation

19th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 21.4%, down from 23.6% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"The most valuable feature is the ability to get quotes out in a timely manner."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"Offers many great features and is intuitive."

"The most valuable part of the solution are the selling features."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

More Salesforce Marketing Cloud pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"It should contain artificial intelligence, in my opinion."

"An additional feature needed would be better capacity for personalization."

"Marketing Cloud's forecasting could be improved."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"The product could use a little bit of BI in the sense of rule-based building."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"I would like to see more ways to accomplish specific tasks."

"In the SMS area, it is not up to the mark, compared to what has been developed for email."

More Salesforce Marketing Cloud cons

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

Pricing and Cost Advice

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"My company pays to use this solution."

"It is a license per user."

"Licensing fees are paid on a yearly basis."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

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Comparisons

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Sprinklr vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

No data available

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

July 2025

Download SAS Marketing Automation product report

Also Known As

ExactTarget

SAS Campaign Management

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Staples

Buyer's Guide

SAS Marketing Automation vs. Salesforce Marketing Cloud

July 2025

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