SAS Marketing Automation vs Salesforce Marketing Cloud comparison

Salesforce and SAS are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while SAS is ranked #18. Salesforce holds a 11.9% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

524 Views
409 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and Salesforce Marketing Cloud compete in the marketing solutions category. Salesforce Marketing Cloud has an advantage with its advanced features and perceived value despite SAS's favorable pricing.

Features: SAS Marketing Automation offers predictive analytics, customer segmentation, and campaign optimization tools. Salesforce Marketing Cloud provides superior integration capabilities, customization options, and adaptability to diverse marketing needs.

Ease of Deployment and Customer Service: SAS Marketing Automation is known for a straightforward deployment process and efficient support resources. Salesforce Marketing Cloud offers extensive support and training programs, which improve implementation efficiency despite a more involved setup process.

Pricing and ROI: SAS Marketing Automation is more cost-effective with lower initial setup costs and good ROI through targeted analytics. Salesforce Marketing Cloud has higher setup costs but offers significant returns due to comprehensive features and customization, justifying the investment for long-term value.

To learn more, read our detailed SAS Marketing Automation vs. Salesforce Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

SAS Marketing Automation vs. Salesforce Marketing Cloud

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
SAS Marketing Automation	1.5%
Other	86.6%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce."

"The automation is great. It saves us a lot of time and it makes us move faster."

"We use it to communicate with our customers, look at the reports to see the communication engagement, and then do sequencing to make sure that there are continuous touchpoints with the client."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"It is straightforward to set up."

"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."

"What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information."

More Salesforce Marketing Cloud pros

"SAP Marketing Automation is user-friendly, the interface is nice and clear, you can see the different diagrams and define various filters and targets, export the customer information you collect to make the campaign, and customize your data and define different reports while SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"I've noticed on one-to-one leads, the customer objection option is not available."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up."

"Improvements can be made in the processing speed, how information displays, and options for scrolling."

"They could improve the product's data integration functionality for larger companies."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"The query building's a bit weak if you want to build something new. It's a bit complicated."

"A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of Salesforce and they were complaining about the customer support because they did not help them out."

More Salesforce Marketing Cloud cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"This is a low cost solution suited to larger organizations."

"My company pays to use this solution."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Salesforce is an expensive solution."

"The licensing cost for the solution is on a yearly basis."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The solution is paid for monthly."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Construction Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

See all answers

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Comparisons

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Act-On Software vs SAS Marketing Automation

Compared 17% of the time

Marketo vs SAS Marketing Automation

Compared 17% of the time

SugarCRM Platform vs SAS Marketing Automation

Compared 14% of the time

Right On Interactive vs SAS Marketing Automation

Compared 12% of the time

Oracle Eloqua vs SAS Marketing Automation

Compared 11% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

March 2026

Download SAS Marketing Automation product report

Also Known As

ExactTarget

SAS Campaign Management

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Staples

Buyer's Guide

SAS Marketing Automation vs. Salesforce Marketing Cloud

March 2026

Free Report: SAS Marketing Automation vs. Salesforce Marketing Cloud

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