Salesforce Marketing Cloud vs Sprinklr comparison

Salesforce Marketing Cloud

Read 9 Sprinklr reviews

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Executive SummaryUpdated on Jul 27, 2025

Salesforce Marketing Cloud and Sprinklr are competitors in the marketing and social media management sector. Salesforce Marketing Cloud takes the lead with its comprehensive integration capabilities and feature-rich offerings, essential for larger enterprises, whereas Sprinklr excels in social media interaction management.

Features: Salesforce Marketing Cloud provides a comprehensive toolset including Content Builder for managing content, Advertising Studio for syncing customer data to social media, and tools like Journey Builder and Social Studio for multi-channel campaigns. Sprinklr offers a unified platform for managing social media interactions and excels in offering solutions for detailed social content engagement and management.

Room for Improvement: Salesforce Marketing Cloud needs improvement in user adaptability during updates, better documentation, and enhancements in analytics and security. Users also seek improved integration with third-party tools. Sprinklr users desire improvements in ease of use, especially with user interface complexity, and better integration with CRM systems like Salesforce, along with more intuitive drag-and-drop functionalities.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud offers both private and public cloud deployment options, providing flexibility. Sprinklr is predominantly deployed on public cloud infrastructure, which may be less adaptable for some organizations. Salesforce customer service varies depending on the support level, with premium support rated highly. Sprinklr's support is generally responsive but has been critiqued for the front-line support staff's knowledge level.

Pricing and ROI: Salesforce Marketing Cloud is considered expensive but is valued for its potential ROI and extensive features. It's favorable for large enterprises that can fully utilize its capabilities. Sprinklr is also viewed as costly, often incurring extra charges for services like onboarding. While it offers competitive per-user pricing, its comprehensive feature set is appealing for enterprises aiming for extensive social media management. Both solutions emphasize significant ROI through enhanced campaign effectiveness and business intelligence, although precise measurement is challenging.

To learn more, read our detailed Salesforce Marketing Cloud vs. Sprinklr Report (Updated: August 2025).

Salesforce Marketing Cloud vs. Sprinklr

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Community Platforms (1st), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of August 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 11.9%, up from 11.4% compared to the previous year. The mindshare of Sprinklr is 16.9%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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VikasKhattri

Enterprise Sales Manager at Etisalat

Automation tools have improved workflow efficiency and offers AI features

AI manages customer interactions really well, and the flow becomes easier. The best part about AI is its analytics. For example, if a customer has been with the product for past five years, it provides insights into a customer's buying behavior and past issues with the company. This data is important when dealing with a customer on a call or another channel. Sprinklr's automation tools have improved workflow efficiency for our customers and made their life easier. he integration is better than before because they are really focusing on what they're doing now. Some of our colleagues even moved to Sprinklr from Aethela, and they are really building it up in a better way.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"The solution is very, very scalable."

"Salesforce allows for the integration of different data sources."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"The Journey and CloudPages and automation are all great."

"Salesforce is constantly evolving and have a good release cycle."

"Email automation is most valuable."

"The solution is user-friendly."

More Salesforce Marketing Cloud pros

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The interface is the most valuable feature to me."

"AI manages customer interactions really well, and the flow becomes easier."

"The most effective feature is the automation of the routing engine."

"Everything is integrated in one platform."

Cons

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"An additional feature needed would be better capacity for personalization."

"Managing large volumes of data takes too long."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"We'd like to see more integrations with third-party products."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"User management could be better."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

More Salesforce Marketing Cloud cons

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Their support team should opt for phone calls over emails to resolve issues faster."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"There could be more videos on how to use Sprinklr."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sprinklr could be more drag-and-drop friendly."

Pricing and Cost Advice

"This solution is priced in the medium to high price range."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"My company pays to use this solution."

"The solution is paid for monthly."

"The solution is a bit expensive."

"Licensing fees are paid on a yearly basis."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Financial Services Firm

11%

Computer Software Company

Retailer

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Download Sprinklr product report

July 2025

Also Known As

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Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.

Sprinklr Features

Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:

Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.
Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.
Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.

Sprinklr Benefits

The benefits of Sprinklr include:

Easy, all-in access to user insight and data
Thorough social media engagement reports
AI integrations for customer support

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines