Salesforce Marketing Cloud vs Sprinklr comparison

Why PeerSpot?

The compared Salesforce and Sprinklr solutions aren't in the same category. Salesforce is ranked #4 in SC , with an average rating of 8.2, and holds a 5.9% mindshare in the category. Sprinklr is ranked #6 in CEM , with an average rating of 8.0, and holds a 2.4% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 81% of Sprinklr users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

12,160 Views
1,216 Comparison Views

98% willing to recommend

Sprinklr

Read 11 Sprinklr reviews

5,333 Views
1,653 Comparison Views

81% willing to recommend

Salesforce Marketing Cloud

Sprinklr

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 1, 2026

Salesforce Marketing Cloud and Sprinklr compete in the marketing solutions category. Based on user evaluations, Salesforce Marketing Cloud holds an edge in CRM integration and multi-channel marketing, while Sprinklr excels in social media tools and analytics.

Features: Salesforce Marketing Cloud is favored for its CRM integration, automation, and multi-channel capabilities. Its Journey Builder simplifies creating automated campaigns, and Content Builder facilitates seamless content management. Sprinklr is renowned for its Unified-CXM Platform, excelling in social media automation and comprehensive analytics, aiding organizations with extensive social media engagements.

Room for Improvement: Salesforce Marketing Cloud could improve data management, integration simplicity, and offer a more user-friendly development environment. Additionally, users suggest clearer documentation for feature updates. Sprinklr could enhance post-editability and CRM integration for smoother operations, alongside simplifying the interface for newcomers.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports both private and public cloud deployments, offering flexibility but receiving mixed feedback on support. Premium support is commended. Sprinklr, fully deployed on the public cloud, is noted for responsive customer service, though some users mention communication hurdles in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered high-priced, appealing to large enterprises that fully utilize its capabilities, with positive ROI especially through automation and personalization. Sprinklr is also labeled as expensive with additional service costs but delivers competitive value for comprehensive social media and analytics capabilities.

To learn more, read our detailed Social CRM Report (Updated: September 2026).

Buyer's Guide

Social CRM

September 2026

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Helped 913,806 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (4th), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (3rd)

Sprinklr

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 5.9%, down 6.9% compared to last year.
Sprinklr, on the other hand, focuses on Customer Experience Management, holds 2.4% mindshare, up 1.4% since last year.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	5.9%
Sprinklr	12.1%
HootSuite	10.4%
Other	71.6%

Social CRM

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Sprinklr	2.4%
Qualtrics XM Platform	3.5%
Genesys Cloud CX	2.9%
Other	91.2%

Customer Experience Management

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers, and overall the solution is very useful for business."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"It is straightforward to set up."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"We haven't had any issues with integration."

"Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment."

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

More Salesforce Marketing Cloud pros

"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."

"The most effective feature is the automation of the routing engine."

"Everything is integrated in one platform."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"The most valuable features are case management and reporting."

More Sprinklr pros

Cons

"An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms."

"Clarity around new features could be improved when they are released."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"The response from the customer service team could be faster and the agents could be more knowledgeable."

More Salesforce Marketing Cloud cons

"Their support team should opt for phone calls over emails to resolve issues faster."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

More Sprinklr cons

Pricing and Cost Advice

"Salesforce is an expensive solution."

"My company pays to use this solution."

"This is a low cost solution suited to larger organizations."

"Licensing fees are paid on a yearly basis."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"It's normal pricing."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

11%

Comms Service Provider

Manufacturing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

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What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

See all answers

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

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Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

See all answers

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

See all answers

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Compared 6% of the time

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Compared 5% of the time

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Compared 5% of the time

Sprout Social vs Sprinklr

Compared 5% of the time

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Compared 4% of the time

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

August 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Sprinklr

August 2026

Download Sprinklr product report

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.

Key Features

Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.

Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.

AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.

Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.

Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.

AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.

Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.

Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.

Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.

Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader

Sprinklr

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys

Find out what your peers are saying about HootSuite, Sprout Social, Sprinklr and others in Social CRM. Updated: September 2026.

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We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.