Salesforce Marketing Cloud vs Sprinklr comparison

Why PeerSpot?

The compared Salesforce and Sprinklr solutions aren't in the same category. Salesforce is ranked #4 in SC , with an average rating of 8.2, and holds a 5.9% mindshare in the category. Sprinklr is ranked #6 in CEM , with an average rating of 8.0, and holds a 2.4% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 81% of Sprinklr users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

12,160 Views
1,216 Comparison Views

98% willing to recommend

Sprinklr

Read 11 Sprinklr reviews

5,333 Views
1,653 Comparison Views

81% willing to recommend

Salesforce Marketing Cloud

Sprinklr

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 1, 2026

Salesforce Marketing Cloud and Sprinklr compete in the marketing solutions category. Based on user evaluations, Salesforce Marketing Cloud holds an edge in CRM integration and multi-channel marketing, while Sprinklr excels in social media tools and analytics.

Features: Salesforce Marketing Cloud is favored for its CRM integration, automation, and multi-channel capabilities. Its Journey Builder simplifies creating automated campaigns, and Content Builder facilitates seamless content management. Sprinklr is renowned for its Unified-CXM Platform, excelling in social media automation and comprehensive analytics, aiding organizations with extensive social media engagements.

Room for Improvement: Salesforce Marketing Cloud could improve data management, integration simplicity, and offer a more user-friendly development environment. Additionally, users suggest clearer documentation for feature updates. Sprinklr could enhance post-editability and CRM integration for smoother operations, alongside simplifying the interface for newcomers.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports both private and public cloud deployments, offering flexibility but receiving mixed feedback on support. Premium support is commended. Sprinklr, fully deployed on the public cloud, is noted for responsive customer service, though some users mention communication hurdles in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered high-priced, appealing to large enterprises that fully utilize its capabilities, with positive ROI especially through automation and personalization. Sprinklr is also labeled as expensive with additional service costs but delivers competitive value for comprehensive social media and analytics capabilities.

To learn more, read our detailed Social CRM Report (Updated: August 2026).

Buyer's Guide

Social CRM

August 2026

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Helped 912,022 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (4th), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (3rd)

Sprinklr

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 5.9%, down 6.9% compared to last year.
Sprinklr, on the other hand, focuses on Customer Experience Management, holds 2.4% mindshare, up 1.4% since last year.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	5.9%
Sprinklr	12.1%
HootSuite	10.4%
Other	71.6%

Social CRM

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Sprinklr	2.4%
Qualtrics XM Platform	3.5%
Genesys Cloud CX	2.9%
Other	91.2%

Customer Experience Management

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"The solution is very, very scalable."

"We are satisfied with the Salesforce Marketing Cloud products, which is why we have extended and acquired the Data Cloud as integration."

"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."

"It is easy to send emails and SMS's."

"The solution is user-friendly."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"I would definitely recommend this solution to others who are interested in using it."

More Salesforce Marketing Cloud pros

"Everything is integrated in one platform."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"The most effective feature is the automation of the routing engine."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

More Sprinklr pros

Cons

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The solution can be difficult to set up for non-technical individuals."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"We have struggled to get resolution of support tickets from the Salesforce team."

"User management could be better."

"The UA could be better designed for a mobile connection."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

More Salesforce Marketing Cloud cons

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Their support team should opt for phone calls over emails to resolve issues faster."

More Sprinklr cons

Pricing and Cost Advice

"The solution's pricing is very high and should be more flexible for smaller companies."

"It is a license per user."

"The licensing cost for the solution is on a yearly basis."

"This is a low cost solution suited to larger organizations."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"It's normal pricing."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

11%

Comms Service Provider

Manufacturing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

See all answers

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

See all answers

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

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Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

See all answers

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

See all answers

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

August 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Sprinklr

August 2026

Download Sprinklr product report

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.

Key Features

Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.

Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.

AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.

Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.

Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.

AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.

Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.

Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.

Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.

Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader

Sprinklr

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys

Find out what your peers are saying about HootSuite, Sprout Social, Sprinklr and others in Social CRM. Updated: August 2026.

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