Salesforce Marketing Cloud vs Sprinklr comparison

Why PeerSpot?

The compared Salesforce and Sprinklr solutions aren't in the same category. Salesforce is ranked #3 in SC , with an average rating of 8.2, and holds a 6.2% mindshare in the category. Sprinklr is ranked #7 in CEM , with an average rating of 8.0, and holds a 2.7% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 81% of Sprinklr users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

13,845 Views
1,108 Comparison Views

98% willing to recommend

Sprinklr

Read 11 Sprinklr reviews

6,062 Views
1,940 Comparison Views

81% willing to recommend

Salesforce Marketing Cloud

Sprinklr

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 1, 2026

Salesforce Marketing Cloud and Sprinklr compete in the marketing solutions category. Based on user evaluations, Salesforce Marketing Cloud holds an edge in CRM integration and multi-channel marketing, while Sprinklr excels in social media tools and analytics.

Features: Salesforce Marketing Cloud is favored for its CRM integration, automation, and multi-channel capabilities. Its Journey Builder simplifies creating automated campaigns, and Content Builder facilitates seamless content management. Sprinklr is renowned for its Unified-CXM Platform, excelling in social media automation and comprehensive analytics, aiding organizations with extensive social media engagements.

Room for Improvement: Salesforce Marketing Cloud could improve data management, integration simplicity, and offer a more user-friendly development environment. Additionally, users suggest clearer documentation for feature updates. Sprinklr could enhance post-editability and CRM integration for smoother operations, alongside simplifying the interface for newcomers.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports both private and public cloud deployments, offering flexibility but receiving mixed feedback on support. Premium support is commended. Sprinklr, fully deployed on the public cloud, is noted for responsive customer service, though some users mention communication hurdles in issue resolution.

Pricing and ROI: Salesforce Marketing Cloud is considered high-priced, appealing to large enterprises that fully utilize its capabilities, with positive ROI especially through automation and personalization. Sprinklr is also labeled as expensive with additional service costs but delivers competitive value for comprehensive social media and analytics capabilities.

To learn more, read our detailed Social CRM Report (Updated: October 2026).

Buyer's Guide

Social CRM

October 2026

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Helped 920,769 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (3rd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Sprinklr

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 6.2%, down 6.5% compared to last year.
Sprinklr, on the other hand, focuses on Customer Experience Management, holds 2.7% mindshare, up 1.6% since last year.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	6.2%
HootSuite	13.9%
Sprout Social	9.7%
Other	70.2%

Social CRM

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Sprinklr	2.7%
Qualtrics XM Platform	3.9%
Genesys Cloud CX	3.0%
Other	90.4%

Customer Experience Management

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"The Journey and CloudPages and automation are all great."

"I would definitely recommend this solution to others who are interested in using it."

"The Journey Builder and the Email Studio features are most valuable."

"It is straightforward to set up."

"The Salesforce ecosystem is more powerful than Siebel.Salesforce is fully integrated."

"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

More Salesforce Marketing Cloud pros

"The most valuable features are case management and reporting."

"AI manages customer interactions really well, and the flow becomes easier."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The most effective feature is the automation of the routing engine."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

"Everything is integrated in one platform."

More Sprinklr pros

Cons

"The technicality of the solution can be streamlined."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"The pricing is a bit high."

"The analytics feature needs some improvement."

"The solution can be difficult to set up for non-technical individuals."

"User management could be better."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"Salesforce could benefit by implementing further integration with more platforms."

More Salesforce Marketing Cloud cons

"Sprinklr could be more drag-and-drop friendly."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."

"There could be more videos on how to use Sprinklr."

More Sprinklr cons

Pricing and Cost Advice

"The price is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"The solution is paid for monthly."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

11%

Comms Service Provider

Manufacturing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

See all answers

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

See all answers

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

See all answers

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

See all answers

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

See all answers

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Compared 6% of the time

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Compared 5% of the time

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Compared 4% of the time

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Compared 4% of the time

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Compared 4% of the time

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

October 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Sprinklr

October 2026

Download Sprinklr product report

Also Known As

ExactTarget

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.

Key Features

Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.

Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.

AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.

Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.

Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.

AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.

Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.

Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.

Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.

Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader

Sprinklr

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys

Find out what your peers are saying about HootSuite, Sprout Social, Salesforce and others in Social CRM. Updated: October 2026.

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