

Sprinklr and Salesforce compete in the realm of customer experience and CRM solutions. Sprinklr has the upper hand in social media management and automation, while Salesforce excels in CRM and analytics capabilities.
Features: Sprinklr offers advanced AI capabilities, customizable automation tools, and rich social media management, allowing for cross-channel communication and improved operational efficiency. Its integration capabilities further enhance the user experience. Salesforce focuses on strong CRM functionalities, providing robust analytics, customizable dashboards, and opportunity management, which simplify tracking of customer journeys.
Room for Improvement: Sprinklr users call for better customer support, simpler integration with other CRM systems, and a more intuitive interface. Enhancements in AI capabilities and a reduction in service charges are also desired. Salesforce faces issues with interface intuitiveness, third-party system integration, and requires further improvements in marketing campaign management. The high pricing and steep learning curve are barriers for some users.
Ease of Deployment and Customer Service: Sprinklr is primarily deployed via public cloud and has mixed reviews on customer service, with reliance on email support. Salesforce offers more deployment options, including multiple cloud and on-premises, but its support faces challenges with client needs and agility. Sprinklr users commend solution architects for their responsiveness, while Salesforce provides versatile deployment options.
Pricing and ROI: Sprinklr is considered expensive, particularly for premium services, but some businesses find value in its comprehensive CXM capabilities justifying the cost. Salesforce also has high costs, especially with a growing number of users, more suitable for large enterprises. Despite its cost, the extensive functionalities of Salesforce offer significant operational benefits.
| Product | Market Share (%) |
|---|---|
| Salesforce | 3.3% |
| Sprinklr | 2.0% |
| Other | 94.7% |


| Company Size | Count |
|---|---|
| Small Business | 18 |
| Midsize Enterprise | 7 |
| Large Enterprise | 18 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.
Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.
What are Salesforce's most important features?Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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