Salesforce vs Sprinklr comparison

Salesforce and Sprinklr are both solutions in the Customer Experience Management category. Salesforce is ranked #1 with an average rating of 7.6, while Sprinklr is ranked #7 with an average rating of 8.0. Salesforce holds a 3.1% mindshare in CEM, compared to Sprinklr’s 2.0% mindshare. Additionally, 88% of Salesforce users are willing to recommend the solution, compared to 81% of Sprinklr users who would recommend it.

Salesforce

Read 42 Salesforce reviews

1,438 Views
1,366 Comparison Views

88% willing to recommend

Sprinklr

Read 11 Sprinklr reviews

1,807 Views
578 Comparison Views

81% willing to recommend

Salesforce

Sprinklr

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 30, 2025

Sprinklr and Salesforce compete in the realm of customer experience and CRM solutions. Sprinklr has the upper hand in social media management and automation, while Salesforce excels in CRM and analytics capabilities.

Features: Sprinklr offers advanced AI capabilities, customizable automation tools, and rich social media management, allowing for cross-channel communication and improved operational efficiency. Its integration capabilities further enhance the user experience. Salesforce focuses on strong CRM functionalities, providing robust analytics, customizable dashboards, and opportunity management, which simplify tracking of customer journeys.

Room for Improvement: Sprinklr users call for better customer support, simpler integration with other CRM systems, and a more intuitive interface. Enhancements in AI capabilities and a reduction in service charges are also desired. Salesforce faces issues with interface intuitiveness, third-party system integration, and requires further improvements in marketing campaign management. The high pricing and steep learning curve are barriers for some users.

Ease of Deployment and Customer Service: Sprinklr is primarily deployed via public cloud and has mixed reviews on customer service, with reliance on email support. Salesforce offers more deployment options, including multiple cloud and on-premises, but its support faces challenges with client needs and agility. Sprinklr users commend solution architects for their responsiveness, while Salesforce provides versatile deployment options.

Pricing and ROI: Sprinklr is considered expensive, particularly for premium services, but some businesses find value in its comprehensive CXM capabilities justifying the cost. Salesforce also has high costs, especially with a growing number of users, more suitable for large enterprises. Despite its cost, the extensive functionalities of Salesforce offer significant operational benefits.

To learn more, read our detailed Salesforce vs. Sprinklr Report (Updated: February 2026).

Buyer's Guide

Salesforce vs. Sprinklr

February 2026

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Helped 881,707 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Sprinklr

Ranking in Customer Experience Management

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (2nd), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of February 2026, in the Customer Experience Management category, the mindshare of Salesforce is 3.1%, down from 5.9% compared to the previous year. The mindshare of Sprinklr is 2.0%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Salesforce	3.1%
Sprinklr	2.0%
Other	94.9%

Customer Experience Management

Featured Reviews

Sara Shapiro

Leads Delivery Associate at PeerSpot

Has improved cross-team collaboration and streamlined case-based workflows

Salesforce can be improved as it runs a little slow, which can be frustrating, and there have been times where the case view page deletes items that are completed in order to make room for new items, but occasionally we still want to refer to those completed items, especially if we're working on a renewal program. So we just have to find a workaround to be able to find those cases again, but it was frustrating to not be able to have them easily accessible in that moment. I chose an eight because being able to move between cases and products more easily would improve the score, and also improving the UI on a product level would make it better for me.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The parameters or the different fields needed are quite good and easy for the customers to understand."

"The tool's most valuable feature is user-friendliness."

"The tool's most valuable features are email campaigns, WhatsApp campaigns, and the CRM system."

"We use the solution to map the sales pipeline and see how it is going and where it is pending."

"The product is quite user-friendly."

"We have our offers in one place, which allows us to see what offers we have provided to our customers."

"The CRM feature is good. For me, it could be like tracking a customer's entire sales journey, and you can also record their buying behavior and make an effort to upsell on a larger scale."

"We can produce the reports that we need easily."

More Salesforce pros

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The most valuable features are case management and reporting."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The most effective feature is the automation of the routing engine."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"AI manages customer interactions really well, and the flow becomes easier."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

More Sprinklr pros

Cons

"The initial setup of Salesforce was quite challenging for us. It initially took less than a year to deploy Salesforce, but it stretched to two years because of timeline delays."

"More understanding from the business standpoint will help Salesforce."

"The solution could be more intuitive with regard to customization and navigation."

"The tool needs to improve its UI."

"Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP."

"Salesforce's UI design is old and slow."

"The solution’s performance could be improved."

"There have been occasional issues with multiple tickets being generated for the same incident."

More Salesforce cons

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"There could be more videos on how to use Sprinklr."

"Their support team should opt for phone calls over emails to resolve issues faster."

More Sprinklr cons

Pricing and Cost Advice

"It's a bit expensive compared to others."

"The license is yearly."

"The modules are too expensive."

"The tool is expensive."

"We need to procure a separate license for every module."

"The product is pretty expensive."

"Salesforce is overpriced."

"Though Salesforce is more expensive than the other products on the market, it does provide you with more functionalities."

More Salesforce pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Legal Firm

10%

Financial Services Firm

10%

Marketing Services Firm

Energy/Utilities Company

Financial Services Firm

11%

Manufacturing Company

Energy/Utilities Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	7
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Salesforce?

The solution's analytics reporting features are quite good.

See all answers

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

See all answers

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

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Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

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Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

See all answers

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

See all answers

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Compared 8% of the time

Intercom Customer Communications Platform vs Sprinklr

Compared 7% of the time

NICE CXone vs Sprinklr

Compared 7% of the time

HootSuite vs Sprinklr

Compared 6% of the time

Sprout Social vs Sprinklr

Compared 5% of the time

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Product Reports

Buyer's Guide

Salesforce

January 2026

Download Salesforce product report

Buyer's Guide

Sprinklr

January 2026

Download Sprinklr product report

Also Known As

No data available

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sprinklr

Sample Customers

Information Not Available

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Buyer's Guide

Salesforce vs. Sprinklr

February 2026

Free Report: Salesforce vs. Sprinklr

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