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Salesforce vs Sprinklr comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce
Ranking in Customer Experience Management
1st
Average Rating
7.8
Reviews Sentiment
6.7
Number of Reviews
45
Ranking in other categories
No ranking in other categories
Sprinklr
Ranking in Customer Experience Management
7th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Customer Experience Management category, the mindshare of Salesforce is 2.4%, down from 4.5% compared to the previous year. The mindshare of Sprinklr is 2.7%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Salesforce2.4%
Sprinklr2.7%
Other94.9%
Customer Experience Management
 

Featured Reviews

Roman Ryvlin - PeerSpot reviewer
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
Using a unified cloud workspace has improved managing customer data, pipelines, and projects
Sometimes I would prefer Salesforce to run a little bit more quickly. My tasks are relatively easy, and I am not the person responsible for the company. There are some gaps that people responsible should address with ideas on how to improve. My role is not a leading point; I am a very basic user of Salesforce. My tasks are not complex, and I do not have a big problem with that. Salesforce could improve its speed. I would prefer not to analyze it in detail because it generally works well. I cannot say that I spend a lot of time waiting for a response from Salesforce, which would not be suitable for work. For me, this mostly works. There may be more experienced users with wider tasks who experience more problems. I am not in the details of how this works. We have a separate service department responsible for business automation, and those people know the details of how to estimate complexity, comfort level, and expense. I am just aware that Salesforce is running some integrations for us. All integrations are very important, but I am not in the details of this. If there are limitations, problems, or requirements with regard to integrations, I am not aware of them. With regard to setup, I feel informed because I am not setting this up. What can I complain about? It is pain-free. If you want, you can mention that sometimes my business would be great if Salesforce runs a little bit quicker in a soft manner. I do not have a strong component with regard to speed. Cloud-based software runs on different resources. The GUI might sometimes be a little bit slow. Salesforce is good for me. I am clicking on a link and catching it. There is nothing to install, and it is running. I think Salesforce is perfectly scalable because it runs very big datasets for many years and serves thousands of customers. I think it is perfectly scalable from my point of view as a customer. I think approximately 1,000 to 3,000 users are working with Salesforce in my company at the moment. Salesforce is a huge universe, and I cannot tell what should be improved because it has so many capabilities. Probably I am not aware of the majority of those capabilities. This is rather static for big systems, as customers are not aware of the majority of such big system features. I cannot say that I experience some lack of specific functionality. Usually, everything is in place, but I need to have the right permissions. So I cannot answer the question, as I am fine currently. Sometimes I feel the reporting could be more sophisticated and even AI-enabled. For today, the reporting is a good one but a classical one, and I need to build a report. I need to mention the data I want to run on, the filters to apply, and the commands to choose. Sometimes I have much more complex tasks. Generally speaking, I collect the data and know that the data is in the system. If one day they introduce an elaborated AI capability for me to tell Salesforce that I need to get this kind of data and then perform this kind of comparisons and checks to get this kind of result in that form, my ability would be very good.
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The customer management and opportunity management features are particularly valuable."
"Salesforce provides opportunity management, including stage management. It offers basic functions to categorize opportunities as lead, qualified, or committed. I can share these opportunities with my peers and managers."
"The most valuable feature of Salesforce is its convenient way to book orders."
"The tool's most valuable feature is performance."
"We use the solution to map the sales pipeline and see how it is going and where it is pending."
"We can manage opportunities easily."
"The solution's analytics reporting features are quite good."
"I can get live reports on our traffic every day. I log into the dashboard of Salesforce."
"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."
"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."
"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."
"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"The most valuable features are case management and reporting."
"I recommend it for entrepreneurs who are wearing a lot of different hats."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
 

Cons

"The tool must provide better reporting and dashboard capabilities."
"I would say the areas of concern in the product that require improvement revolve around its integration capabilities with third-party systems."
"In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve."
"More understanding from the business standpoint will help Salesforce."
"Salesforce needs to improve integrations. They need to integrate generative AI."
"There have been occasional issues with multiple tickets being generated for the same incident."
"Sometimes I would prefer Salesforce to run a little bit more quickly."
"Price is an area of concern in the solution where improvements are required."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."
"Their support team should opt for phone calls over emails to resolve issues faster."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."
"Sprinklr could be more drag-and-drop friendly."
"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."
 

Pricing and Cost Advice

"Salesforce is expensive, and I rate it an eight out of ten."
"Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."
"We need to procure a separate license for every module."
"The tool is quite pricey compared to other products."
"Salesforce is overpriced."
"I looked at Salesforce for mobility purposes about five years ago, and the pricing was fairly competitive for mobile implementations at that time."
"Salesforce is an expensive solution."
"My company makes yearly payments towards the licensing costs attached to the solution. There is a need to pay extra charges apart from the licensing costs attached to the solution."
Information not available
report
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Outsourcing Company
10%
Manufacturing Company
9%
Construction Company
9%
Financial Services Firm
11%
Comms Service Provider
9%
Manufacturing Company
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise19
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce?
I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.
What needs improvement with Salesforce?
Some areas I can identify for improvement include the cost of Salesforce product licenses to make them more affordable for small organizations and startups. From my perspective, everything else is ...
What is your primary use case for Salesforce?
For my day-to-day work, I primarily use Salesforce Sales Cloud, where I handle various technologies including creating leads, generating leads, and converting leads into accounts and opportunities ...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

No data available
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

Information Not Available
Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys
Find out what your peers are saying about Salesforce vs. Sprinklr and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.