Salesforce vs Sprinklr comparison

Salesforce and Sprinklr are both solutions in the Customer Experience Management category. Salesforce is ranked #1 with an average rating of 7.6, while Sprinklr is ranked #7 with an average rating of 8.0. Salesforce holds a 3.1% mindshare in CEM, compared to Sprinklr’s 2.3% mindshare. Additionally, 88% of Salesforce users are willing to recommend the solution, compared to 81% of Sprinklr users who would recommend it.

Salesforce

Read 42 Salesforce reviews

1,558 Views
1,465 Comparison Views

88% willing to recommend

Sprinklr

Read 11 Sprinklr reviews

1,996 Views
639 Comparison Views

81% willing to recommend

Salesforce

Sprinklr

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 1, 2026

Sprinklr and Salesforce compete in the customer experience management and CRM sectors, respectively. Salesforce appears to have the advantage due to its robust CRM functionalities and extensive customization options, appealing to a broader range of business needs.

Features: Sprinklr offers AI-driven analytics, automation for community management, and enhanced social media integration. Users benefit from its cloud-based availability and automation capabilities for streamlined operations. Salesforce provides powerful CRM functionalities, strong integrations, and excellent reporting with a wide range of customer management tools.

Room for Improvement: Sprinklr's challenges include complex onboarding and a need for a simpler UI, better real-time integrations, and enhanced multi-language capabilities. Salesforce is considered expensive and has limitations in certain business sector integrations. Its UI is sometimes cumbersome, and there's room to improve report-building and system speed.

Ease of Deployment and Customer Service: Both Sprinklr and Salesforce offer public cloud deployments, with Salesforce also providing private, hybrid, and on-premises options. Sprinklr's customer service is good but could be more agile during urgent issues. Salesforce support is effective but could benefit from better user experience comprehension and clarity during setup.

Pricing and ROI: Both Sprinklr and Salesforce are viewed as expensive, offering high value for enterprise-level functionalities. Sprinklr requires significant upfront investments but yields operational efficiencies. Salesforce's pricing reflects its comprehensive CRM capabilities, justifying the cost for businesses seeking extensive functionalities with substantial ROI potential.

To learn more, read our detailed Salesforce vs. Sprinklr Report (Updated: March 2026).

Buyer's Guide

Salesforce vs. Sprinklr

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Sprinklr

Ranking in Customer Experience Management

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (2nd), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of March 2026, in the Customer Experience Management category, the mindshare of Salesforce is 3.1%, down from 6.2% compared to the previous year. The mindshare of Sprinklr is 2.3%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Salesforce	3.1%
Sprinklr	2.3%
Other	94.6%

Customer Experience Management

Featured Reviews

Sara Shapiro

Leads Delivery Associate at PeerSpot

Has improved cross-team collaboration and streamlined case-based workflows

Salesforce can be improved as it runs a little slow, which can be frustrating, and there have been times where the case view page deletes items that are completed in order to make room for new items, but occasionally we still want to refer to those completed items, especially if we're working on a renewal program. So we just have to find a workaround to be able to find those cases again, but it was frustrating to not be able to have them easily accessible in that moment. I chose an eight because being able to move between cases and products more easily would improve the score, and also improving the UI on a product level would make it better for me.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The customer management and opportunity management features are particularly valuable."

"Salesforce has positively impacted my organization by helping us be more streamlined and have more visibility into what's going on; without it, it would be impossible to run an account properly."

"We can manage opportunities easily."

"It's mainly about the technology and how you identify objects in third-party systems. That's unique, and not many platforms have it."

"The product is quite user-friendly."

"The tool's most valuable feature is the lightning interface."

"The product has made our dealings with partners and clients much more structured."

"The user experience in Salesforce is easy to use, and the backend is easy to understand, especially the data structure."

More Salesforce pros

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The most valuable features are case management and reporting."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"AI manages customer interactions really well, and the flow becomes easier."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most effective feature is the automation of the routing engine."

"Everything is integrated in one platform."

More Sprinklr pros

Cons

"I wish that when I bring up a report or enter my opportunities, I could easily edit some fields. I know there's in-line editing, but it's more clunky than other tools that are out there, in my experience."

"My customers wanted to see more analysis, like integration with another system or a third-party system."

"The product needs to improve integration."

"The solution could be more intuitive with regard to customization and navigation."

"The product's onboarding process is a bit complex since Salesforce provides detailed or in-depth reports, so it may take some time for users to learn to use it."

"Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases."

"There have been occasional issues with multiple tickets being generated for the same incident."

"Creating new reports more easily within Salesforce and improving the ability to associate common names of companies, especially after acquisitions, would be beneficial. I would also like to understand the administrator who has control over the data. It would be helpful when you want to implement changes or escalate issues."

More Salesforce cons

"There could be more videos on how to use Sprinklr."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sprinklr could be more drag-and-drop friendly."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

More Sprinklr cons

Pricing and Cost Advice

"Salesforce is overpriced."

"The license is yearly."

"It's a bit expensive compared to others."

"I looked at Salesforce for mobility purposes about five years ago, and the pricing was fairly competitive for mobile implementations at that time."

"Though Salesforce is more expensive than the other products on the market, it does provide you with more functionalities."

"Salesforce is expensive, and I rate it an eight out of ten."

"The tool is expensive."

"The solution's pricing is competitive."

More Salesforce pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Legal Firm

Marketing Services Firm

Educational Organization

Financial Services Firm

11%

Manufacturing Company

Media Company

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	7
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Salesforce?

The solution's analytics reporting features are quite good.

See all answers

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

See all answers

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

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Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

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Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

See all answers

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

See all answers

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Product Reports

Buyer's Guide

Salesforce

February 2026

Download Salesforce product report

Buyer's Guide

Sprinklr

February 2026

Download Sprinklr product report

Also Known As

No data available

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sprinklr

Sample Customers

Information Not Available

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Buyer's Guide

Salesforce vs. Sprinklr

March 2026

Free Report: Salesforce vs. Sprinklr

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