Sprout Social and Sprinklr offer social media management solutions. Sprinklr stands out due to its comprehensive feature set, making it ideal for large enterprises, while Sprout Social is noted for affordability.
Features: Sprout Social provides streamlined publishing, insightful analytics, and a unified inbox for seamless communication. It supports businesses seeking straightforward tools. Sprinklr excels with omnichannel support, AI-driven insights, and robust CRM integration, catering to larger enterprises with advanced capabilities.
Ease of Deployment and Customer Service: Sprout Social offers an intuitive setup process with attentive customer service, facilitating swift adoption. Sprinklr, although more complex, provides detailed support for its extensive functionalities, targeting intricate use cases.
Pricing and ROI: Sprout Social is competitively priced, offering a strong ROI for small to medium businesses through low setup costs. Sprinklr requires a higher initial investment, reflecting its enterprise-grade features, with ROI suited for larger organizations needing comprehensive solutions.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 17.0% |
| Sprout Social | 9.6% |
| Other | 73.4% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.
The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.
Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.
Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
