Qualtrics XM Platform vs Sprinklr comparison

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Qualtrics XM Platform

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Executive SummaryUpdated on Nov 30, 2025

Sprinklr and Qualtrics XM Platform are prominent contenders in digital engagement and customer experience platforms. Sprinklr has an advantage in community management and social media monitoring, while Qualtrics shines with user-friendly survey tools and analytics capabilities.

Features: Sprinklr offers robust community management features, including automation capabilities and numerous integrations. It excels in social media monitoring and multi-channel management, leveraging AI analytics for operational efficiency. Qualtrics XM Platform stands out with its intuitive survey tools, extensive analytics, and flexible feedback mechanisms. It benefits from AI-driven insights and seamless integration for enterprise survey deployment.

Room for Improvement: Sprinklr could improve user simplification and enhance integration processes. Its advertising features and support responsiveness have room for growth. Qualtrics needs advancements in dynamic survey adaptation and visual analytics. Both platforms could work toward more intuitive experiences, although their improvements focus on different operational needs.

Ease of Deployment and Customer Service: Both Sprinklr and Qualtrics are primarily deployed on the public cloud, providing flexibility and easy access. Sprinklr's customer service is highly regarded but could improve its response time during urgent issues. Qualtrics lacks live chat support, slowing resolution speed, despite its solid technical guidance. Both platforms need to enhance immediacy and clarity in customer interactions.

Pricing and ROI: Sprinklr is often seen as expensive, justified by its comprehensive features suitable for enterprises, offering valuable workflow optimization. Qualtrics offers flexible licensing structures but remains costly. Customers find value in its adaptability and tailored solutions. Both platforms show significant ROI potential through effective utilization of their strengths in operations and data-driven decision-making.

To learn more, read our detailed Qualtrics XM Platform vs. Sprinklr Report (Updated: January 2026).

Qualtrics XM Platform vs. Sprinklr

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Ranking in Social CRM

3rd

Ranking in Customer Feedback Management

1st

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Survey Software (1st), Product Management Software (2nd)

Sprinklr

Ranking in Customer Experience Management

7th

Ranking in Social CRM

1st

Ranking in Customer Feedback Management

2nd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Community Platforms (2nd), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of January 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.0%, up from 3.5% compared to the previous year. The mindshare of Sprinklr is 8.4%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Sprinklr	8.4%
Qualtrics XM Platform	4.0%
Other	87.6%

Social CRM

Featured Reviews

VinayakMishra

Technology Consultant at Zill Consulting

Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism

There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

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Michelle Epperson

Territory Sales Trainer N. Illinois & Wisconsin at Colonial Life

Meeting multiple objectives with comprehensive scheduling and content ideas

Sometimes I'll log into LinkedIn, and it won't show the scheduled post. I have to go through Sprinklr and double-check. It would be nice if it showed everything I have scheduled also in LinkedIn alone. Sometimes, if I try to use emojis, I'll click on one or search for one, but I can't scroll through them or they don't pop up.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."

"We can integrate data and run an algorithm."

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

"Text iQ is a great feature."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

More Qualtrics XM Platform pros

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The most effective feature is the automation of the routing engine."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"AI manages customer interactions really well, and the flow becomes easier."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The interface is the most valuable feature to me."

"Everything is integrated in one platform."

More Sprinklr pros

Cons

"The process of creating, updating, and importing participants needs to be more flexible"

"It is not easy to implement."

"Most of the improvements made constantly cause some friction in the platform."

"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."

"It needs to focus more on broader CX programs and customer experience."

"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."

"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."

More Qualtrics XM Platform cons

"Their support team should opt for phone calls over emails to resolve issues faster."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"Sprinklr could be more drag-and-drop friendly."

"There could be more videos on how to use Sprinklr."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

More Sprinklr cons

Pricing and Cost Advice

"The product is not cheap."

"Pricing depends upon the different kinds of use cases."

"The solution is fairly expensive, but it would be money well spent."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"Delighted by Qualtrics is more expensive than the competitor solutions"

Information not available

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Top Industries

By visitors reading reviews

University

13%

Computer Software Company

10%

Educational Organization

Manufacturing Company

Financial Services Firm

11%

Energy/Utilities Company

Manufacturing Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Delighted by Qualtrics?

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

What needs improvement with Delighted by Qualtrics?

The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

eXplorance Blue vs Qualtrics XM Platform

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Product Reports

Qualtrics XM Platform

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Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Get Satisfaction, Unified-CXM Platform

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Aetna, 1 800 Contacts, GE

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Qualtrics XM Platform vs. Sprinklr