Qualtrics XM Platform vs Sprinklr comparison

Read 11 Sprinklr reviews

4,817 Views
2,360 Comparison Views

81% willing to recommend

Qualtrics XM Platform

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 1, 2026

Sprinklr and Qualtrics XM Platform compete in social media management and customer experience management, respectively. Qualtrics seems to have the upper hand with its sophisticated survey and feedback tools.

Features: Sprinklr offers comprehensive social media management capabilities, extensive integrations, and strong automation and AI features. Its cloud-based scalability and unified platform approach further enhance productivity. Qualtrics excels with its sophisticated survey and feedback tools, AI-driven text analysis, and seamless data integration and visualization. It caters to diverse user needs with modular features, making it suitable for customer and employee experience management.

Room for Improvement: Sprinklr faces user onboarding complexity, limited integration options, and needs more intuitive user interactions for editing and social media posting. Real-time support enhancements and a simplified UI are recommended. Qualtrics requires advancements in graphical analytics, integration with major CRMs, and a more flexible user experience for survey creation. Focus on small-scale CX programs and workflow management enhancements are needed.

Ease of Deployment and Customer Service: Both platforms operate primarily on public cloud infrastructure. Sprinklr's deployment is straightforward due to its cloud-native nature, while Qualtrics offers deployment flexibility on hybrid and private clouds. Sprinklr users report mixed customer support experiences, noting excellent engineer responsiveness but slower resolution times via email. Premium support is highly rated. Qualtrics offers good support but lacks live chat and occasionally faces agility issues with staff communication.

Pricing and ROI: Sprinklr's pricing reflects its enterprise-grade features, perceived as costly, but users find value in its comprehensive capabilities. Qualtrics, though also expensive, provides price flexibility with customizable plans, offering robust features that justify the cost for advanced feedback collection and analysis. Both solutions are considered worthwhile investments, enhancing organizational capabilities, though pricing remains a factor for potential adopters.

To learn more, read our detailed Qualtrics XM Platform vs. Sprinklr Report (Updated: August 2026).

Qualtrics XM Platform vs. Sprinklr

August 2026

Download the complete report

Helped 908,834 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

1st

Ranking in Social CRM

5th

Ranking in Customer Feedback Management

1st

Average Rating

8.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Survey Software (1st), Product Management Software (1st)

Sprinklr

Ranking in Customer Experience Management

6th

Ranking in Social CRM

1st

Ranking in Customer Feedback Management

2nd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (5th)

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.3%, down from 5.6% compared to the previous year. The mindshare of Sprinklr is 12.4%, down from 17.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	12.4%
Qualtrics XM Platform	4.3%
Other	83.3%

Social CRM

Featured Reviews

Bryan Jeppsen

Market Research Manager at a insurance company with 1,001-5,000 employees

Unified feedback has transformed member journey insights and now drives higher healthcare ratings

As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."

"The solution allows the development of multiple surveys based on the lifecycle"

"The solution is very simple to use."

"AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."

"We can integrate data and run an algorithm."

More Qualtrics XM Platform pros

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"AI manages customer interactions really well, and the flow becomes easier."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

"The most valuable features are case management and reporting."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."

More Sprinklr pros

Cons

"I wish that the progress bar was more prominent."

"Sometimes, a lot of emails bounce back during email distribution."

"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."

"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."

"It is not easy to implement because it requires an implementation partner for about three to four months."

"As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier."

"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."

"It is not easy to implement."

More Qualtrics XM Platform cons

"Sprinklr could be more drag-and-drop friendly."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"Their support team should opt for phone calls over emails to resolve issues faster."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

More Sprinklr cons

Pricing and Cost Advice

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"The solution is fairly expensive, but it would be money well spent."

"Delighted by Qualtrics is more expensive than the competitor solutions"

"Pricing depends upon the different kinds of use cases."

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Social CRM solutions are best for your needs.

See recommendations

908,834 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

University

10%

Manufacturing Company

Financial Services Firm

Insurance Company

Financial Services Firm

11%

Construction Company

Comms Service Provider

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...

What needs improvement with Delighted by Qualtrics?

Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...

What is your primary use case for Delighted by Qualtrics?

I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

Culture Amp vs Qualtrics XM Platform

Comparisons

Compared 6% of the time

Glint vs Qualtrics XM Platform

Compared 6% of the time

DIGITAL CX vs Qualtrics XM Platform

Compared 5% of the time

Medallia Experience Cloud vs Qualtrics XM Platform

Compared 4% of the time

Genesys Cloud CX vs Qualtrics XM Platform

Compared 4% of the time

More Qualtrics XM Platform Competitors

Salesforce Marketing Cloud vs Sprinklr

Compared 7% of the time

Intercom Customer Communications Platform vs Sprinklr

Compared 5% of the time

Sprout Social vs Sprinklr

Compared 5% of the time

HootSuite vs Sprinklr

Compared 5% of the time

Khoros Social Media Management vs Sprinklr

Compared 4% of the time

More Sprinklr Competitors

Product Reports

Download Qualtrics XM Platform product report

Qualtrics XM Platform

July 2026

Download Sprinklr product report

July 2026

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Get Satisfaction, Unified-CXM Platform

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Aetna, 1 800 Contacts, GE

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines