No more typing reviews! Try our Samantha, our new voice AI agent.

Qualtrics XM Platform vs Sprinklr comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
2nd
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (1st)
Sprinklr
Ranking in Customer Experience Management
6th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.5%, down from 4.1% compared to the previous year. The mindshare of Sprinklr is 2.4%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform3.5%
Sprinklr2.4%
Other94.1%
Customer Experience Management
 

Featured Reviews

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys."
"It is a pretty good customer experience platform."
"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."
"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."
"The solution is very simple to use."
"AI manages customer interactions really well, and the flow becomes easier."
"I recommend it for entrepreneurs who are wearing a lot of different hats."
"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."
"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"The interface is the most valuable feature to me."
"The most valuable features are case management and reporting."
"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."
 

Cons

"Sometimes, a lot of emails bounce back during email distribution."
"In terms of commercial aspects, it is quite high when compared to other products. There is still a possibility that Qualtrics XM Platform could reduce the platform cost as the license cost is too high."
"The solution's integration with Salesforce should be improved."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"I wish that the progress bar was more prominent."
"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."
"It is not easy to implement because it requires an implementation partner for about three to four months."
"The process of creating, updating, and importing participants needs to be more flexible"
"There could be more videos on how to use Sprinklr."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."
"Sprinklr could be more drag-and-drop friendly."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"Their support team should opt for phone calls over emails to resolve issues faster."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
 

Pricing and Cost Advice

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Pricing depends upon the different kinds of use cases."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"The solution is fairly expensive, but it would be money well spent."
Information not available
report
Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.
913,806 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
University
10%
Comms Service Provider
9%
Financial Services Firm
8%
Manufacturing Company
8%
Financial Services Firm
11%
Comms Service Provider
9%
Manufacturing Company
9%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise9
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys
Find out what your peers are saying about Qualtrics XM Platform vs. Sprinklr and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.