

Genesys Cloud CX and Sprinklr compete in the cloud-based customer experience and social media management categories. Genesys Cloud seems to have the upper hand due to its comprehensive cloud capabilities and positive ROI despite its price tag.
Features: Genesys Cloud CX offers robust cloud-based capabilities with features like WhatsApp integration, omnichannel solutions, and seamless scalability. Intelligent routing and API integration further enhance its value. Sprinklr excels in social media management with its Unified-CXM platform, case management, and advanced reporting features. It supports efficient content publishing across multiple platforms with robust analytics capabilities.
Room for Improvement: Genesys Cloud CX could improve process automation, integration, and customization in reporting features. Users report a need for better pricing flexibility. Sprinklr could enhance onboarding processes, ease of use with drag-and-drop functionality, and simplify CRM integration to address user concerns.
Ease of Deployment and Customer Service: Both Genesys Cloud CX and Sprinklr operate on public cloud models, ensuring flexibility and scalability. Genesys Cloud is praised for strong technical support, although delays occur. Sprinklr emphasizes comprehensive support yet could improve user interfaces during initial deployment. Both platforms are valued for their proactive support, though users seek more training and guidance.
Pricing and ROI: Genesys Cloud CX offers a flexible, negotiable pricing model considered cost-effective for its features, valued for its scalability and pay-as-you-go model with positive ROI. Sprinklr is perceived as expensive, particularly for additional services. While its features justify the cost for large enterprises, users suggest pricing could better align with regional specifics.
| Product | Market Share (%) |
|---|---|
| Genesys Cloud CX | 3.5% |
| Sprinklr | 2.0% |
| Other | 94.5% |

| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 1 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Genesys Cloud CX is a comprehensive customer experience platform that enables businesses to deliver exceptional service across all channels.
With its advanced features like omnichannel routing, AI-powered chatbots, and real-time analytics, it empowers organizations to provide personalized and efficient customer interactions.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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