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Qualtrics XM Platform pros and cons

Vendor: Qualtrics

4.4 out of 5

14 reviews
100% willing to recommend

Pros & Cons summary

Qualtrics XM Platform integrates data and algorithms, offering flexibility for subscription adjustments and user satisfaction. With features like Stats iQ and Text iQ, it supports efficient data management. An intuitive setup simplifies tasks like randomization. Improvements are needed in Salesforce integration and email distribution. Advanced AI and dynamic question adjustment could enhance capabilities. Some features depend on the payment plan.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Qualtrics XM Platform integrates data and runs algorithms effectively.

Its flexibility allows for easy adjustments to subscriptions, enhancing user satisfaction.

Comprehensive features and ease of use make Qualtrics XM Platform valuable for efficient data management and analysis.

Set up process in Qualtrics XM Platform is intuitive, making tasks like randomization and survey logic straightforward.

Workflows in Qualtrics XM Platform are very powerful, enabling development of multiple surveys based on lifecycle stages.

CONS

Qualtrics XM Platform integration with Salesforce should be improved.

Qualtrics needs to enhance its customer experience programs.

The development team should incorporate advanced AI capabilities for efficient survey creation.

The platform struggles to dynamically adjust survey questions based on user responses.

Qualtrics is expensive and has feature limitations based on payment tier.

Qualtrics XM Platform Pros review quotes

LH

President (consultant) at a tech services company with 51-200 employees

Jun 10, 2015

I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there.

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Diwakar Loshali

Global Head HR Tech & Operations at a manufacturing company with 10,001+ employees

Jul 27, 2022

We can integrate data and run an algorithm.

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reviewer3329071

Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)

Oct 12, 2023

The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item.

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Qualtrics XM Platform

Free Report: Qualtrics XM Platform Reviews and More

Learn what your peers think about Qualtrics XM Platform. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.

884,873 professionals have used our research since 2012.

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Siddharth Chakravanshi

Solution Consultant at Independent

Jan 24, 2024

Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction

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Program Manager at a tech vendor with 201-500 employees

Feb 1, 2024

The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use.

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NS

Planning Associate at Peritem Consultants Ltd

Feb 16, 2024

The solution is very simple to use.

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Research Executive at NielsenIQ

Mar 1, 2024

Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations.

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Bjorn Thorleifsson

Head of Research & Insights at .amp sound branding

Mar 27, 2024

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price.

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Senior Experience Designer & Qualtrics Lead at Izo

May 9, 2024

Text iQ is a great feature.

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Shreyash Mhatre

Information Technology Analyst at a consultancy with 10,001+ employees

May 10, 2024

The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ.

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Show 2 more reviews (out of 12)

Qualtrics XM Platform Cons review quotes

LH

President (consultant) at a tech services company with 51-200 employees

Jun 10, 2015

I wish that the progress bar was more prominent.

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Diwakar Loshali

Global Head HR Tech & Operations at a manufacturing company with 10,001+ employees

Jul 27, 2022

It is not easy to implement.

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reviewer3329071

Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)

Oct 12, 2023

The solution's integration with Salesforce should be improved.

Read full review

Qualtrics XM Platform

Free Report: Qualtrics XM Platform Reviews and More

Learn what your peers think about Qualtrics XM Platform. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.

884,873 professionals have used our research since 2012.

SC

Siddharth Chakravanshi

Solution Consultant at Independent

Jan 24, 2024

It needs to focus more on broader CX programs and customer experience.

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Program Manager at a tech vendor with 201-500 employees

Feb 1, 2024

I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement.

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NS

Planning Associate at Peritem Consultants Ltd

Feb 16, 2024

The solution should add more visual-type elements or image-based question approaches.

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Research Executive at NielsenIQ

Mar 1, 2024

Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically.

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Bjorn Thorleifsson

Head of Research & Insights at .amp sound branding

Mar 27, 2024

The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available.

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Senior Experience Designer & Qualtrics Lead at Izo

May 9, 2024

Most of the improvements made constantly cause some friction in the platform.

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Shreyash Mhatre

Information Technology Analyst at a consultancy with 10,001+ employees

May 10, 2024

Sometimes, a lot of emails bounce back during email distribution.

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Show 2 more reviews (out of 12)

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Product Categories

Product Categories

Customer Experience Management

Survey Software

Customer Feedback Management

Product Management Software

Popular Comparisons

Popular Comparisons

Genesys Cloud CX vs Qualtrics XM Platform

Sprinklr vs Qualtrics XM Platform

Oracle WebCenter vs Qualtrics XM Platform

Intercom Customer Communications Platform vs Qualtrics XM Platform

ServiceNow Customer Service Management vs Qualtrics XM Platform

Salesforce vs Qualtrics XM Platform

Sprout Social vs Qualtrics XM Platform

IBM Watson Customer Experience Analytics vs Qualtrics XM Platform

DIGITAL CX vs Qualtrics XM Platform

Adobe Web Experience Management vs Qualtrics XM Platform

SurveyMonkey vs Qualtrics XM Platform

Maven AGI vs Qualtrics XM Platform

ASAPP Platform vs Qualtrics XM Platform

Glint vs Qualtrics XM Platform

Anthology Engage vs Qualtrics XM Platform

See all alternatives

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