No more typing reviews! Try our Samantha, our new voice AI agent.

Qualtrics XM Platform pros and cons

Vendor: Qualtrics

4.4 out of 5

15 reviews
100% willing to recommend

Pros & Cons summary

Qualtrics XM Platform excels in AI-driven analytics, offering features like Text iQ and Predict iQ for sentiment analysis and insights. Customer XM integrates data to predict employee departures, with intuitive setups for survey logic. While flexible subscription adjustments enhance satisfaction, implementation challenges persist, requiring partners for months. Performance issues, Salesforce integration, and bounce-back rates in email distribution need addressing. To meet current trends, advanced AI capabilities are essential.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

AI-driven analytics in Qualtrics XM Platform is useful for text analysis by automatically creating topics, performing sentiment analysis, and providing meaningful insights.

Qualtrics Customer XM allows data integration and algorithm execution to identify potential employee departures based on early feedback.

The setup process of Qualtrics XM is intuitive, particularly for tasks like randomization and survey logic.

Qualtrics XM offers flexibility for easy adjustments to subscriptions, enhancing user satisfaction.

Features like Stats iQ, Text iQ, and Predict iQ make Qualtrics XM valuable for data management and analysis.

CONS

Building performance for back-end builders can be improved due to slow speeds.

It is not easy to implement and requires an implementation partner for several months.

Integration with Salesforce should be improved.

Advanced AI capabilities are needed to keep up with current trends.

Email distribution has issues with a high bounce-back rate.

Qualtrics XM Platform Pros review quotes

Senior Consultant at ALA Consulting Group

Apr 3, 2026

AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights.

Read full review

Technology Consultant at Zill Consulting

Jun 3, 2024

Workflows are very powerful. There are a lot of good things, but I feel workflows are the best.

Read full review

People Technology Lead at Scandinavian Tobacco Group

Jun 3, 2024

The solution allows the development of multiple surveys based on the lifecycle

Read full review

Qualtrics XM Platform

Free Report: Qualtrics XM Platform Reviews and More

Learn what your peers think about Qualtrics XM Platform. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.

893,244 professionals have used our research since 2012.

Shreyash Mhatre

Information Technology Analyst at a consultancy with 10,001+ employees

May 10, 2024

The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ.

Read full review

Senior Experience Designer & Qualtrics Lead at Izo

May 9, 2024

Text iQ is a great feature.

Read full review

Bjorn Thorleifsson

Head of Research & Insights at .amp sound branding

Mar 27, 2024

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price.

Read full review

SC

Siddharth Chakravanshi

Solution Consultant at Independent

Jan 24, 2024

Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction

Read full review

reviewer3329071

Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)

Oct 12, 2023

The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item.

Read full review

Research Executive at NielsenIQ

Mar 1, 2024

Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations.

Read full review

Program Manager at a tech vendor with 201-500 employees

Feb 1, 2024

The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use.

Read full review

Show 3 more reviews (out of 13)

Qualtrics XM Platform Cons review quotes

Senior Consultant at ALA Consulting Group

Apr 3, 2026

The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow.

Read full review

Technology Consultant at Zill Consulting

Jun 3, 2024

The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work.

Read full review

People Technology Lead at Scandinavian Tobacco Group

Jun 3, 2024

The process of creating, updating, and importing participants needs to be more flexible

Read full review

Qualtrics XM Platform

Free Report: Qualtrics XM Platform Reviews and More

Learn what your peers think about Qualtrics XM Platform. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.

893,244 professionals have used our research since 2012.

Shreyash Mhatre

Information Technology Analyst at a consultancy with 10,001+ employees

May 10, 2024

Sometimes, a lot of emails bounce back during email distribution.

Read full review

Senior Experience Designer & Qualtrics Lead at Izo

May 9, 2024

Most of the improvements made constantly cause some friction in the platform.

Read full review

Bjorn Thorleifsson

Head of Research & Insights at .amp sound branding

Mar 27, 2024

The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available.

Read full review

SC

Siddharth Chakravanshi

Solution Consultant at Independent

Jan 24, 2024

It needs to focus more on broader CX programs and customer experience.

Read full review

reviewer3329071

Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)

Oct 12, 2023

The solution's integration with Salesforce should be improved.

Read full review

Research Executive at NielsenIQ

Mar 1, 2024

Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically.

Read full review

Program Manager at a tech vendor with 201-500 employees

Feb 1, 2024

I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement.

Read full review

Show 3 more reviews (out of 13)

Product Categories

Product Categories

Customer Experience Management

Survey Software

Customer Feedback Management

Product Management Software

Popular Comparisons

Popular Comparisons

IFS Cloud Platform vs Qualtrics XM Platform

Salesforce Marketing Cloud vs Qualtrics XM Platform

Genesys Cloud CX vs Qualtrics XM Platform

Sprinklr vs Qualtrics XM Platform

Oracle WebCenter vs Qualtrics XM Platform

Airtable vs Qualtrics XM Platform

Intercom Customer Communications Platform vs Qualtrics XM Platform

ServiceNow Customer Service Management vs Qualtrics XM Platform

Sprout Social vs Qualtrics XM Platform

Salesforce vs Qualtrics XM Platform

IBM Watson Customer Experience Analytics vs Qualtrics XM Platform

DIGITAL CX vs Qualtrics XM Platform

Adobe Web Experience Management vs Qualtrics XM Platform

SurveyMonkey vs Qualtrics XM Platform

ASAPP Platform vs Qualtrics XM Platform

See all alternatives

Product Categories

Product Categories

Customer Experience Management

Survey Software

Customer Feedback Management

Product Management Software

Popular Comparisons

Popular Comparisons

IFS Cloud Platform vs Qualtrics XM Platform

Salesforce Marketing Cloud vs Qualtrics XM Platform

Genesys Cloud CX vs Qualtrics XM Platform

Sprinklr vs Qualtrics XM Platform

Oracle WebCenter vs Qualtrics XM Platform

Airtable vs Qualtrics XM Platform

Intercom Customer Communications Platform vs Qualtrics XM Platform

ServiceNow Customer Service Management vs Qualtrics XM Platform

Sprout Social vs Qualtrics XM Platform

Salesforce vs Qualtrics XM Platform

IBM Watson Customer Experience Analytics vs Qualtrics XM Platform

DIGITAL CX vs Qualtrics XM Platform

Adobe Web Experience Management vs Qualtrics XM Platform

SurveyMonkey vs Qualtrics XM Platform

ASAPP Platform vs Qualtrics XM Platform

See all alternatives

Related questions

57

When evaluating Social CRM, what aspect do you think is the most important to look for?

49

Why are Social CRM solutions important for businesses?