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Qualtrics XM Platform vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Qualtrics XM enhances workflows, integrates software for data insights, and is favored for automating surveys and feedback collection.
Sentiment score
6.5
ServiceNow CSM delivers positive ROI by enhancing efficiency, optimizing communication, reducing costs, and boosting revenue through effective deployment.
It is the Ferrari of XM platforms.
Head Of Vo C Strategy & Customer Success at TheX
It is already compatible with every application that we are using and is something standardized in Roche.
Generative AI Engineer at Tata Consultancy
We have seen a return on investment because it has saved us time, definitely.
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
System engineer at a retailer with 10,001+ employees
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.0
Qualtrics XM support is praised for responsiveness but occasionally criticized for slow resolutions, with some users preferring community resources.
Sentiment score
6.5
ServiceNow Customer Service Management offers responsive support, available in multiple languages, with effectiveness enhanced through strong partnerships.
I would rate the customer support a nine on a scale of one to ten.
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
Based on available resources, the documentation, knowledge base, and training materials have been sufficient for the tasks I have worked on.
Program Operations Associate at a educational organization with 51-200 employees
I have not needed much direct vendor support for basic survey and analytics use cases because the platform is generally usable once the setup is clear.
Generative AI Engineer at Tata Consultancy
It is better because partners have a deep understanding of the code and configuration challenges.
managing partner at AmPmilify Associates LLP
Customer support provides a lot of help and responds immediately, offering very good service.
System engineer at a retailer with 10,001+ employees
Whenever we raise high cases, we do get a response in minimum TAT.
Software Engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
7.6
Qualtrics XM Platform is highly scalable, supporting diverse surveys and large user bases globally, with flexible, adaptable capabilities.
Sentiment score
8.0
ServiceNow Customer Service Management offers scalable, customizable solutions, efficiently handling diverse business needs and integrating with other applications.
It can handle multiple surveys, large numbers of responses, and reporting requirements without any noticeable performance issues.
Program Operations Associate at a educational organization with 51-200 employees
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.
Senior Consultant at ALA Consulting Group
In terms of scalability, Qualtrics XM Platform scales well for large organizations because it can support multiple teams, applications, feedback programs, survey types, and analytics dashboards from one platform.
Generative AI Engineer at Tata Consultancy
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Head of Business Agility and Development at Aqarat Real Estate Development Company
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
8.0
Qualtrics XM Platform is stable for surveys, with rare issues and varied stability ratings influenced by personal experience.
Sentiment score
7.9
ServiceNow Customer Service Management offers stable, high-performance service for large enterprises, with rare issues and reliable updates.
Survey creation, response collection, reporting, and dashboard access have been consistently available and performed well.
Program Operations Associate at a educational organization with 51-200 employees
Qualtrics XM Platform is stable and reliable for server distribution, response collection, and analytics reporting.
Generative AI Engineer at Tata Consultancy
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Room For Improvement

Qualtrics XM needs better customization, integration, analytics, intuitive workflows, AI features, and transparent pricing to enhance user experience.
ServiceNow requires improved customization, integration, and user interface, with enhanced AI, automation, and reporting to address setup complexity and learning curve.
They have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
Head Of Vo C Strategy & Customer Success at TheX
Advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
Generative AI Engineer at Tata Consultancy
Qualtrics XM Platform has become faster at implementing community-requested features.
Senior Consultant at ALA Consulting Group
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Head of Business Agility and Development at Aqarat Real Estate Development Company
Quick case resolutions through AI is one of the most valuable use cases.
Software Engineer at a tech vendor with 10,001+ employees
Managing this platform requires sophisticated handling.
managing partner at AmPmilify Associates LLP
 

Setup Cost

Qualtrics XM Platform's pricing is varied, often seen as costly but justified by its adaptable and customizable features.
ServiceNow Customer Service Management is costly, ideal for enterprises, but potentially too expensive for small businesses despite its value.
I do not think Qualtrics XM Platform is really expensive; it is a world-class platform that adapts to different price ranges of companies.
Head Of Vo C Strategy & Customer Success at TheX
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
Head of Business Agility and Development at Aqarat Real Estate Development Company
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
Lead Business Analyst at Orange
 

Valuable Features

Qualtrics XM Platform provides advanced surveys, AI analytics, seamless CRM integration, and real-time insights for efficient feedback and reduced churn.
ServiceNow CSM offers efficient workflow management, cloud flexibility, AI features, and ITSM integration to enhance productivity and service delivery.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
Senior Consultant at ALA Consulting Group
Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche.
Generative AI Engineer at Tata Consultancy
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management.
Program Operations Associate at a educational organization with 51-200 employees
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
System engineer at a retailer with 10,001+ employees
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
6th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
18
Ranking in other categories
Social CRM (6th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
ServiceNow Customer Service...
Ranking in Customer Experience Management
4th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
CRM Customer Engagement Centers (4th)
 

Mindshare comparison

As of June 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.5%, down from 6.8% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 2.1%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
ServiceNow Customer Service Management2.1%
Qualtrics XM Platform3.5%
Other94.4%
Customer Experience Management
 

Featured Reviews

Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Experience programs have delivered unified insights and closed-loop actions across journeys
On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet. Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
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Top Industries

By visitors reading reviews
University
12%
Manufacturing Company
9%
Financial Services Firm
9%
Educational Organization
8%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise7
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
What needs improvement with Delighted by Qualtrics?
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the proce...
What is your primary use case for Delighted by Qualtrics?
My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research. A specific example of how I use it for customer satisfaction is after every implem...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
ServiceNow CSM
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Qualtrics XM Platform vs. ServiceNow Customer Service Management and other solutions. Updated: June 2026.
902,270 professionals have used our research since 2012.