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Qualtrics XM Platform vs SurveyMonkey comparison

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Survey Software
1st
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (2nd), Social CRM (5th), Customer Feedback Management (1st), Product Management Software (1st)
SurveyMonkey
Ranking in Survey Software
2nd
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Survey Software category, the mindshare of Qualtrics XM Platform is 13.8%, down from 30.7% compared to the previous year. The mindshare of SurveyMonkey is 9.3%, up from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Survey Software Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform13.8%
SurveyMonkey9.3%
Other76.9%
Survey Software
 

Featured Reviews

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.
DM
Undergraduate Researcher at National Fuel Cell Research Center
Platform to exchange honest opinions and feedback without having to face each other
The pre-written survey templates helped me come up with questions to add on my survey without having to beat my head very hard. It also has the feature of video and image questions which was really helpful in getting feedback for my paintings through images for the people who had not physically seen them as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is the Ferrari of XM platforms."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."
"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."
"It is a pretty good customer experience platform."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"SurveyMonkey helped my reviewers and me with a platform to exchange honest opinions and feedback without having to face each other."
 

Cons

"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."
"It needs to focus more on broader CX programs and customer experience."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"The process of creating, updating, and importing participants needs to be more flexible"
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."
"Sometimes, a lot of emails bounce back during email distribution."
"It is not easy to implement."
"Including more languages would take SurveyMonkey a long way."
 

Pricing and Cost Advice

"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"The solution is fairly expensive, but it would be money well spent."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
Information not available
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Top Industries

By visitors reading reviews
University
10%
Comms Service Provider
9%
Financial Services Firm
8%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
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Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Facebook, Virgin America, Salesforce, Samsung, Kraft foods