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Qualtrics XM Platform vs SurveyMonkey comparison

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Survey Software
1st
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (2nd), Social CRM (5th), Customer Feedback Management (1st), Product Management Software (2nd)
SurveyMonkey
Ranking in Survey Software
2nd
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Survey Software category, the mindshare of Qualtrics XM Platform is 14.3%, down from 24.6% compared to the previous year. The mindshare of SurveyMonkey is 10.0%, up from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Survey Software Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform14.3%
SurveyMonkey10.0%
Other75.7%
Survey Software
 

Featured Reviews

BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.
DM
Undergraduate Researcher at National Fuel Cell Research Center
Platform to exchange honest opinions and feedback without having to face each other
The pre-written survey templates helped me come up with questions to add on my survey without having to beat my head very hard. It also has the feature of video and image questions which was really helpful in getting feedback for my paintings through images for the people who had not physically seen them as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."
"It is the Ferrari of XM platforms."
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"The solution is very simple to use."
"It is a pretty good customer experience platform."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"Time has been saved significantly because for every application, developers do not have to make custom feedback forms."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"SurveyMonkey helped my reviewers and me with a platform to exchange honest opinions and feedback without having to face each other."
 

Cons

"I wish that the progress bar was more prominent."
"It is not easy to implement."
"In terms of commercial aspects, it is quite high when compared to other products. There is still a possibility that Qualtrics XM Platform could reduce the platform cost as the license cost is too high."
"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance."
"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"Including more languages would take SurveyMonkey a long way."
 

Pricing and Cost Advice

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"The solution is fairly expensive, but it would be money well spent."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
Information not available
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Top Industries

By visitors reading reviews
University
10%
Comms Service Provider
9%
Manufacturing Company
8%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
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Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Facebook, Virgin America, Salesforce, Samsung, Kraft foods