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Qualtrics XM Platform vs SurveyMonkey comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Survey Software
1st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
18
Ranking in other categories
Customer Experience Management (6th), Social CRM (6th), Customer Feedback Management (1st), Product Management Software (2nd)
SurveyMonkey
Ranking in Survey Software
2nd
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Survey Software category, the mindshare of Qualtrics XM Platform is 15.0%, down from 33.4% compared to the previous year. The mindshare of SurveyMonkey is 9.4%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Survey Software Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform15.0%
SurveyMonkey9.4%
Other75.6%
Survey Software
 

Featured Reviews

Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Experience programs have delivered unified insights and closed-loop actions across journeys
On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet. Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
DM
Undergraduate Researcher at National Fuel Cell Research Center
Platform to exchange honest opinions and feedback without having to face each other
The pre-written survey templates helped me come up with questions to add on my survey without having to beat my head very hard. It also has the feature of video and image questions which was really helpful in getting feedback for my paintings through images for the people who had not physically seen them as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"The solution allows the development of multiple surveys based on the lifecycle"
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"The solution is very simple to use."
"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."
"SurveyMonkey helped my reviewers and me with a platform to exchange honest opinions and feedback without having to face each other."
 

Cons

"It is not easy to implement because it requires an implementation partner for about three to four months."
"The process of creating, updating, and importing participants needs to be more flexible"
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance."
"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
"It is not easy to implement."
"The solution's integration with Salesforce should be improved."
"Including more languages would take SurveyMonkey a long way."
 

Pricing and Cost Advice

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"The solution is fairly expensive, but it would be money well spent."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"Pricing depends upon the different kinds of use cases."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
Information not available
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Top Industries

By visitors reading reviews
University
12%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise7
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
What needs improvement with Delighted by Qualtrics?
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the proce...
What is your primary use case for Delighted by Qualtrics?
My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research. A specific example of how I use it for customer satisfaction is after every implem...
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Earn 20 points
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Facebook, Virgin America, Salesforce, Samsung, Kraft foods