Qualtrics XM Platform vs Salesforce comparison

Read 43 Salesforce reviews

2,231 Views
2,119 Comparison Views

88% willing to recommend

Qualtrics XM Platform

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Feb 4, 2025

Salesforce and Qualtrics compete in the CRM and experience management categories, respectively. Salesforce appears to have the upper hand with robust CRM capabilities and enterprise-level functionalities.

Features: Salesforce offers comprehensive CRM capabilities, automated ticket generation, and strong integration tools that enhance analytics. Qualtrics excels in survey ease-of-use, integration of feedback from multiple sources, and AI-driven insights.

Room for Improvement: Salesforce needs better third-party integrations, a simplified analytics interface, and improved user training. Qualtrics should enhance data visualization, dashboard functionality, and expand AI applications for surveys.

Ease of Deployment and Customer Service: Salesforce provides flexible deployment with multiple cloud options and is highly praised for robust support, particularly in complex setups. Qualtrics focuses on cloud solutions, providing solid support but could benefit from more flexible technical assistance like Salesforce.

Pricing and ROI: Salesforce's extensive features make it pricier, targeting enterprises but offer significant ROI through improved sales conversions. Qualtrics, also costly, offers adaptable pricing models favoring varied business needs, emphasizing feedback management efficiency.

To learn more, read our detailed Qualtrics XM Platform vs. Salesforce Report (Updated: April 2026).

Qualtrics XM Platform vs. Salesforce

Download the complete report

Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.1

Qualtrics XM Platform boosts brand value with dynamic features, positive feedback, client return, and favorable ROI through comprehensive insights.

Sentiment score

6.2

Salesforce improves sales conversion and resource management, offering efficiency and time-saving benefits with varying return on investment.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

The time saved is spent on more important, innovative tasks that advance us technologically and strategically.

Delivery Manager at a tech company with 51-200 employees

You can then evaluate the amount of personnel or the amount of workers that you need for that specific project going forward.

For more quotes and insights, download the Salesforce report

ILS Manager at a consultancy with 11-50 employees

Customer Service

Sentiment score

5.7

Qualtrics XM Platform's customer service varies in response time and effectiveness, with mixed user experiences and improvement needed.

Sentiment score

6.8

Salesforce provides exceptional support services, with responsive assistance and effective issue resolution, surpassing Microsoft in quality and efficiency.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

When I interact with agents or contact Salesforce, they are always responsive and provide good solutions.

Delivery Manager at a tech company with 51-200 employees

The customer support definitely provides a basic picture to the end user or the customer on the other side where they can receive updates and files and see the process of the status of where their items are.

Caroline Yeshayev (Sanford)

ILS Manager at a consultancy with 11-50 employees

I haven't needed to reach out to customer support because we have an internal team that deals with Salesforce matters, but I believe issues are resolved quite quickly whenever they arise.

Strategic Account Executive at a tech company with 51-200 employees

For more quotes and insights, download the Salesforce report

Scalability Issues

Sentiment score

7.9

Qualtrics XM Platform's scalability adapts to varying user needs, ensuring high satisfaction across diverse organizations globally.

Sentiment score

8.1

Salesforce is scalable and suitable for growth, handling large user bases effectively, though may need additional investment.

Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.

For more quotes and insights, download the Qualtrics XM Platform report

Senior Consultant at ALA Consulting Group

We can scale by purchasing licenses for more users and adding new workflow processes limitlessly.

Delivery Manager at a tech company with 51-200 employees

You can use it in big companies with many employees.

For more quotes and insights, download the Salesforce report

ILS Manager at a consultancy with 11-50 employees

There are no problems with Salesforce's scalability.

reviewer2700399

data engineer at a energy/utilities company with 10,001+ employees

Stability Issues

Sentiment score

7.8

Qualtrics XM Platform is stable with minor update issues; appreciated for security and proactive user support despite occasional glitches.

Sentiment score

8.4

Salesforce is highly stable and reliable, with minor downtime, operating effectively 99% of the time.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

I would rate Salesforce's stability high, around ten.

For more quotes and insights, download the Salesforce report

Delivery Manager at a tech company with 51-200 employees

In my experience, Salesforce is very stable; there are no downtime or issues.

Daniel Mitchell

Manager at PeerSpot

I would say 99% of the time it works well.

Sara Shapiro

Leads Delivery Associate at PeerSpot

Room For Improvement

Qualtrics needs better survey adjustments, integration, speed, AI features, participant management, and data visualization to boost user experience.

Salesforce requires enhancements in integration, UI, error messages, pricing, customization, analytics, mobile app, and language support.

Qualtrics XM Platform has become faster at implementing community-requested features.

For more quotes and insights, download the Qualtrics XM Platform report

Senior Consultant at ALA Consulting Group

The Hebrew support in Salesforce is problematic. It comes up either backward or the language does not even identify, meaning that the update will just be completely gibberish.

For more quotes and insights, download the Salesforce report

ILS Manager at a consultancy with 11-50 employees

As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.

JG Lee

Director of Solution Architect Vertica, APJ at OpenText

Being able to move between cases and products more easily would improve the score.

Sara Shapiro

Leads Delivery Associate at PeerSpot

Setup Cost

Qualtrics XM Platform offers flexible enterprise pricing, balancing high costs with robust functionality and customizable plans, ranging from 8,000 to 66,000 pounds.

Salesforce's licensing is costly, varies with usage, and targets enterprises, considered both overpriced and competitively priced for mobile apps.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

No quotes available

For more quotes and insights, download the Salesforce report

Valuable Features

Qualtrics XM Platform provides intuitive survey tools, AI analytics, real-time insights, and integrations, enhancing feedback management and employee engagement.

Salesforce enhances business processes with user-friendly CRM features, flexible customization, automation, and tools supporting strategic decision-making.

Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.

For more quotes and insights, download the Qualtrics XM Platform report

Senior Consultant at ALA Consulting Group

The dashboard helps me stay organized because I can see how much more pipeline I need to create to achieve my quota, notifying me if I'm running a bit behind or if I need to increase something.

Caroline Yeshayev (Sanford)

Strategic Account Executive at a tech company with 51-200 employees

The Salesforce integration with other tools, such as Celonis, is easy to set up and straightforward, allowing for smooth data extraction.

reviewer2700399

data engineer at a energy/utilities company with 10,001+ employees

Salesforce has positively impacted our organization by allowing us to work collaboratively with other departments in order to keep track of programs so that when a salesperson closes a deal, everything that the delivery manager needs is automatically populated, which then can be linked with our internal campaigns for data management, and within all that, we can keep track of progress linked to the customer sources as well.

Sara Shapiro

Leads Delivery Associate at PeerSpot

For more quotes and insights, download the Salesforce report

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Average Rating

8.8

Reviews Sentiment

5.7

Number of Reviews

Ranking in other categories

Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.6%, down from 6.6% compared to the previous year. The mindshare of Salesforce is 2.9%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Salesforce	2.9%
Qualtrics XM Platform	3.6%
Other	93.5%

Customer Experience Management

Featured Reviews

Comprehensive feedback programs have transformed how we analyze customer and employee experiences

Senior Consultant at ALA Consulting Group

The main capabilities of Qualtrics XM Platform are writing complex surveys, which we do not have in other survey software. It is intuitive and easy to learn for training others, and we can highly customize everything from surveys to emails, along with effective dashboarding featuring AI functionalities. Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.

Read full review

Customer support has become transparent and data driven but the interface still needs major simplification

ILS Manager at a consultancy with 11-50 employees

The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keywords and the cases and the account names and there is just a lot of information that is incorporated into Salesforce that it is hard to navigate. It is difficult to quickly find exactly what you are looking for without getting help from another coworker that might know more or really just tinkering around with the system in order to find the best result that you can. I came into a problem with the incorporation of Hebrew. While international customers are spoken to in English, there needs to be incorporation of other languages. There are also customers in the country that use Salesforce with us. A lot of times, when sending updates to Salesforce inside of the company or even to customers that are local, the Hebrew support in Salesforce is problematic. It comes up either backwards or the language does not even identify, meaning that the update will just be completely gibberish.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.

See recommendations

893,244 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

Manufacturing Company

Computer Software Company

Financial Services Firm

13%

Manufacturing Company

Construction Company

Legal Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	7
Large Enterprise	18

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

What needs improvement with Delighted by Qualtrics?

The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow. However, Qualtrics XM Platform has become faster at implementing community-reques...

What is your primary use case for Delighted by Qualtrics?

Our firm has partnered with Qualtrics XM Platform, delivering solutions to our clients. We use Qualtrics XM Platform for customer feedback collection, including relationship surveys and transaction...

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

What is your primary use case for Salesforce?

I use Salesforce daily, which keeps a log of all my opportunities, helps me manage my accounts, lets me see my team's status, shows where I'm at in the team, how much pipeline I have, and what my c...

Culture Amp vs Qualtrics XM Platform

Comparisons

Compared 8% of the time

Glint vs Qualtrics XM Platform

Compared 7% of the time

Sprinklr vs Qualtrics XM Platform

Compared 7% of the time

eXplorance Blue vs Qualtrics XM Platform

Compared 5% of the time

IBM Watson Customer Experience Analytics vs Qualtrics XM Platform

Compared 3% of the time

More Qualtrics XM Platform Competitors

Genesys Cloud CX vs Salesforce

Compared 16% of the time

Sprinklr vs Salesforce

Compared 12% of the time

Decagon vs Salesforce

Compared 9% of the time

Anthology Engage vs Salesforce

Compared 8% of the time

Freshdesk vs Salesforce

Compared 7% of the time

More Salesforce Competitors

Product Reports

Qualtrics XM Platform

Download Qualtrics XM Platform product report

Download Salesforce product report

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

No data available

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Sample Customers

Aetna, 1 800 Contacts, GE

Information Not Available

Qualtrics XM Platform vs. Salesforce