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Qualtrics XM Platform vs Salesforce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Qualtrics XM enhances workflows, integrates software for data insights, and is favored for automating surveys and feedback collection.
Sentiment score
6.2
Salesforce enhances sales conversions, efficiency, and user satisfaction by streamlining lead management, despite some users lacking precise ROI data.
It is the Ferrari of XM platforms.
Head Of Vo C Strategy & Customer Success at TheX
It is already compatible with every application that we are using and is something standardized in Roche.
Generative AI Engineer at Tata Consultancy
We have seen a return on investment because it has saved us time, definitely.
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
The time saved is spent on more important, innovative tasks that advance us technologically and strategically.
Solutions ENGINEER at Applied materials
This means that whichever customer opens more cases and if the cases are more difficult or cases that take a longer time to resolve, you can evaluate how much technical documentation or updates are sent to them.
ILS Manager at a consultancy with 11-50 employees
 

Customer Service

Sentiment score
6.0
Qualtrics XM support is praised for responsiveness but occasionally criticized for slow resolutions, with some users preferring community resources.
Sentiment score
6.8
Salesforce's customer service is praised for responsiveness, effective issue resolution, high satisfaction, and commendable support speed and quality.
I would rate the customer support a nine on a scale of one to ten.
Sr. Service Delivery Consultant at a consultancy with 201-500 employees
Based on available resources, the documentation, knowledge base, and training materials have been sufficient for the tasks I have worked on.
Program Operations Associate at a educational organization with 51-200 employees
I have not needed much direct vendor support for basic survey and analytics use cases because the platform is generally usable once the setup is clear.
Generative AI Engineer at Tata Consultancy
When I interact with agents or contact Salesforce, they are always responsive and provide good solutions.
Solutions ENGINEER at Applied materials
The customer support definitely provides a basic picture to the end user or the customer on the other side where they can receive updates and files and see the process of the status of where their items are.
ILS Manager at a consultancy with 11-50 employees
It is not my business to approach technical support because if I have a problem, I approach the internal help desk.
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
7.6
Qualtrics XM Platform is highly scalable, supporting diverse surveys and large user bases globally, with flexible, adaptable capabilities.
Sentiment score
8.1
Salesforce is scalable and flexible, supporting growth and accommodating large teams, though some report license constraints or delays.
It can handle multiple surveys, large numbers of responses, and reporting requirements without any noticeable performance issues.
Program Operations Associate at a educational organization with 51-200 employees
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.
Senior Consultant at ALA Consulting Group
In terms of scalability, Qualtrics XM Platform scales well for large organizations because it can support multiple teams, applications, feedback programs, survey types, and analytics dashboards from one platform.
Generative AI Engineer at Tata Consultancy
We can scale by purchasing licenses for more users and adding new workflow processes limitlessly.
Solutions ENGINEER at Applied materials
There are no problems with Salesforce's scalability.
data engineer at a energy/utilities company with 10,001+ employees
You can use it in big companies with many employees.
ILS Manager at a consultancy with 11-50 employees
 

Stability Issues

Sentiment score
8.0
Qualtrics XM Platform is stable for surveys, with rare issues and varied stability ratings influenced by personal experience.
Sentiment score
8.4
Salesforce is praised for its stability and reliability, with minimal downtime and infrequent minor issues reported by users.
Survey creation, response collection, reporting, and dashboard access have been consistently available and performed well.
Program Operations Associate at a educational organization with 51-200 employees
Qualtrics XM Platform is stable and reliable for server distribution, response collection, and analytics reporting.
Generative AI Engineer at Tata Consultancy
I would rate Salesforce's stability high, around ten.
Solutions ENGINEER at Applied materials
I would say 99% of the time it works well.
Leads Delivery Associate at PeerSpot
In my experience, Salesforce is very stable; there are no downtime or issues.
Manager at PeerSpot
 

Room For Improvement

Qualtrics XM needs better customization, integration, analytics, intuitive workflows, AI features, and transparent pricing to enhance user experience.
Salesforce needs better integration, performance, customization, AI features, interface, and multilingual support, with enhanced reporting and dashboards.
They have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
Head Of Vo C Strategy & Customer Success at TheX
Advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
Generative AI Engineer at Tata Consultancy
Qualtrics XM Platform has become faster at implementing community-requested features.
Senior Consultant at ALA Consulting Group
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped.
data engineer at a energy/utilities company with 10,001+ employees
As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.
Director of Solution Architect Vertica, APJ at OpenText
Being able to move between cases and products more easily would improve the score.
Leads Delivery Associate at PeerSpot
 

Setup Cost

Qualtrics XM Platform's pricing is varied, often seen as costly but justified by its adaptable and customizable features.
Salesforce is costly, especially for smaller businesses, but provides extensive features, influencing its perceived value among users.
I do not think Qualtrics XM Platform is really expensive; it is a world-class platform that adapts to different price ranges of companies.
Head Of Vo C Strategy & Customer Success at TheX
 

Valuable Features

Qualtrics XM Platform provides advanced surveys, AI analytics, seamless CRM integration, and real-time insights for efficient feedback and reduced churn.
Salesforce excels in user-friendliness, customization, automation, and integration, improving sales tracking, customer management, and business efficiency.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
Senior Consultant at ALA Consulting Group
Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche.
Generative AI Engineer at Tata Consultancy
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management.
Program Operations Associate at a educational organization with 51-200 employees
The Salesforce integration with other tools, such as Celonis, is easy to set up and straightforward, allowing for smooth data extraction.
data engineer at a energy/utilities company with 10,001+ employees
Salesforce has positively impacted our organization by allowing us to work collaboratively with other departments in order to keep track of programs so that when a salesperson closes a deal, everything that the delivery manager needs is automatically populated, which then can be linked with our internal campaigns for data management, and within all that, we can keep track of progress linked to the customer sources as well.
Leads Delivery Associate at PeerSpot
The dashboard helps me stay organized because I can see how much more pipeline I need to create to achieve my quota, notifying me if I'm running a bit behind or if I need to increase something.
Strategic Account Executive at a tech company with 51-200 employees
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
6th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
18
Ranking in other categories
Social CRM (6th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
Salesforce
Ranking in Customer Experience Management
1st
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
44
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.5%, down from 6.8% compared to the previous year. The mindshare of Salesforce is 2.5%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Salesforce2.5%
Qualtrics XM Platform3.5%
Other94.0%
Customer Experience Management
 

Featured Reviews

Romina Dorola - PeerSpot reviewer
Head Of Vo C Strategy & Customer Success at TheX
Experience programs have delivered unified insights and closed-loop actions across journeys
On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet. Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
Roman Ryvlin - PeerSpot reviewer
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
Using a unified cloud workspace has improved managing customer data, pipelines, and projects
Sometimes I would prefer Salesforce to run a little bit more quickly. My tasks are relatively easy, and I am not the person responsible for the company. There are some gaps that people responsible should address with ideas on how to improve. My role is not a leading point; I am a very basic user of Salesforce. My tasks are not complex, and I do not have a big problem with that. Salesforce could improve its speed. I would prefer not to analyze it in detail because it generally works well. I cannot say that I spend a lot of time waiting for a response from Salesforce, which would not be suitable for work. For me, this mostly works. There may be more experienced users with wider tasks who experience more problems. I am not in the details of how this works. We have a separate service department responsible for business automation, and those people know the details of how to estimate complexity, comfort level, and expense. I am just aware that Salesforce is running some integrations for us. All integrations are very important, but I am not in the details of this. If there are limitations, problems, or requirements with regard to integrations, I am not aware of them. With regard to setup, I feel informed because I am not setting this up. What can I complain about? It is pain-free. If you want, you can mention that sometimes my business would be great if Salesforce runs a little bit quicker in a soft manner. I do not have a strong component with regard to speed. Cloud-based software runs on different resources. The GUI might sometimes be a little bit slow. Salesforce is good for me. I am clicking on a link and catching it. There is nothing to install, and it is running. I think Salesforce is perfectly scalable because it runs very big datasets for many years and serves thousands of customers. I think it is perfectly scalable from my point of view as a customer. I think approximately 1,000 to 3,000 users are working with Salesforce in my company at the moment. Salesforce is a huge universe, and I cannot tell what should be improved because it has so many capabilities. Probably I am not aware of the majority of those capabilities. This is rather static for big systems, as customers are not aware of the majority of such big system features. I cannot say that I experience some lack of specific functionality. Usually, everything is in place, but I need to have the right permissions. So I cannot answer the question, as I am fine currently. Sometimes I feel the reporting could be more sophisticated and even AI-enabled. For today, the reporting is a good one but a classical one, and I need to build a report. I need to mention the data I want to run on, the filters to apply, and the commands to choose. Sometimes I have much more complex tasks. Generally speaking, I collect the data and know that the data is in the system. If one day they introduce an elaborated AI capability for me to tell Salesforce that I need to get this kind of data and then perform this kind of comparisons and checks to get this kind of result in that form, my ability would be very good.
report
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Top Industries

By visitors reading reviews
University
12%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
8%
Financial Services Firm
13%
Construction Company
11%
Manufacturing Company
9%
Legal Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise7
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise20
 

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
What needs improvement with Delighted by Qualtrics?
To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the proce...
What is your primary use case for Delighted by Qualtrics?
My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research. A specific example of how I use it for customer satisfaction is after every implem...
What is your experience regarding pricing and costs for Salesforce?
I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.
What needs improvement with Salesforce?
The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keyw...
What is your primary use case for Salesforce?
My main use case for Salesforce is customer support through cases, item repairment, item malfunction, and day-to-day communication with customers who are experiencing either issues, technical issue...
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Information Not Available
Find out what your peers are saying about Qualtrics XM Platform vs. Salesforce and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.