

Salesforce and Qualtrics compete in the CRM and experience management categories, respectively. Salesforce appears to have the upper hand with robust CRM capabilities and enterprise-level functionalities.
Features: Salesforce offers comprehensive CRM capabilities, automated ticket generation, and strong integration tools that enhance analytics. Qualtrics excels in survey ease-of-use, integration of feedback from multiple sources, and AI-driven insights.
Room for Improvement: Salesforce needs better third-party integrations, a simplified analytics interface, and improved user training. Qualtrics should enhance data visualization, dashboard functionality, and expand AI applications for surveys.
Ease of Deployment and Customer Service: Salesforce provides flexible deployment with multiple cloud options and is highly praised for robust support, particularly in complex setups. Qualtrics focuses on cloud solutions, providing solid support but could benefit from more flexible technical assistance like Salesforce.
Pricing and ROI: Salesforce's extensive features make it pricier, targeting enterprises but offer significant ROI through improved sales conversions. Qualtrics, also costly, offers adaptable pricing models favoring varied business needs, emphasizing feedback management efficiency.
It is the Ferrari of XM platforms.
It is already compatible with every application that we are using and is something standardized in Roche.
We have seen a return on investment because it has saved us time, definitely.
The time saved is spent on more important, innovative tasks that advance us technologically and strategically.
This means that whichever customer opens more cases and if the cases are more difficult or cases that take a longer time to resolve, you can evaluate how much technical documentation or updates are sent to them.
I would rate the customer support a nine on a scale of one to ten.
Based on available resources, the documentation, knowledge base, and training materials have been sufficient for the tasks I have worked on.
I have not needed much direct vendor support for basic survey and analytics use cases because the platform is generally usable once the setup is clear.
When I interact with agents or contact Salesforce, they are always responsive and provide good solutions.
The customer support definitely provides a basic picture to the end user or the customer on the other side where they can receive updates and files and see the process of the status of where their items are.
It is not my business to approach technical support because if I have a problem, I approach the internal help desk.
It can handle multiple surveys, large numbers of responses, and reporting requirements without any noticeable performance issues.
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.
In terms of scalability, Qualtrics XM Platform scales well for large organizations because it can support multiple teams, applications, feedback programs, survey types, and analytics dashboards from one platform.
We can scale by purchasing licenses for more users and adding new workflow processes limitlessly.
There are no problems with Salesforce's scalability.
You can use it in big companies with many employees.
Survey creation, response collection, reporting, and dashboard access have been consistently available and performed well.
Qualtrics XM Platform is stable and reliable for server distribution, response collection, and analytics reporting.
I would rate Salesforce's stability high, around ten.
I would say 99% of the time it works well.
In my experience, Salesforce is very stable; there are no downtime or issues.
They have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
Advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
Qualtrics XM Platform has become faster at implementing community-requested features.
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped.
As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.
Being able to move between cases and products more easily would improve the score.
I do not think Qualtrics XM Platform is really expensive; it is a world-class platform that adapts to different price ranges of companies.
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche.
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management.
The Salesforce integration with other tools, such as Celonis, is easy to set up and straightforward, allowing for smooth data extraction.
Salesforce has positively impacted our organization by allowing us to work collaboratively with other departments in order to keep track of programs so that when a salesperson closes a deal, everything that the delivery manager needs is automatically populated, which then can be linked with our internal campaigns for data management, and within all that, we can keep track of progress linked to the customer sources as well.
The dashboard helps me stay organized because I can see how much more pipeline I need to create to achieve my quota, notifying me if I'm running a bit behind or if I need to increase something.
| Product | Mindshare (%) |
|---|---|
| Salesforce | 2.5% |
| Qualtrics XM Platform | 3.5% |
| Other | 94.0% |


| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 2 |
| Large Enterprise | 7 |
| Company Size | Count |
|---|---|
| Small Business | 19 |
| Midsize Enterprise | 7 |
| Large Enterprise | 20 |
Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.
Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.
What key features does the Qualtrics XM Platform offer?Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.
Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.
Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.
What are Salesforce's most important features?Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.
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