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Airtable vs Qualtrics XM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Airtable boosts ROI by enhancing automation, saving time, improving efficiency, and offering value for teams and freelancers.
Sentiment score
6.5
Qualtrics XM Platform enhances customer insights and satisfaction by streamlining surveys, though costs are significant compared to rivals.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
Business automation Expert at INSTRUTECH LIMITED
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Automation Specialist at ZapWorx
It helped reduce time spent on organizing and updating data by about 20 to 30%, since everything was centralized and easier to track in real-time.
student at a university with 5,001-10,000 employees
It is the Ferrari of XM platforms.
Head Of Vo C Strategy & Customer Success at TheX
It is already compatible with every application that we are using and is something standardized in Roche.
Generative AI Engineer at a outsourcing company with 10,001+ employees
The difference in getting a 4.5 stars to a 4 stars to a 3.5 stars can be just one point.
Market Research Manager at a insurance company with 1,001-5,000 employees
 

Customer Service

Sentiment score
5.7
Airtable customer service is generally helpful and responsive, especially for enterprise clients, but response times could improve.
Sentiment score
6.4
Qualtrics XM Platform's customer service is responsive but some report delays and inefficiencies, requiring improvements in support quality.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
Senior Product Consultant II at Vimeo
Most issues can be solved using their help center and documentation.
student at a university with 5,001-10,000 employees
Customer support is really great; they are always helpful whenever cases are created and respond based on their SLAs.
Senior Technical Lead at Numeric Technologies
I also have a technical success manager that I can call, someone who is there to help me with whatever I need.
Market Research Manager at a insurance company with 1,001-5,000 employees
I would rate the customer support a nine on a scale of one to ten.
Sr. Service Delivery Consultant at a recruiting/HR firm with 11-50 employees
Based on available resources, the documentation, knowledge base, and training materials have been sufficient for the tasks I have worked on.
Program Operations Associate at MyCaptain
 

Scalability Issues

Sentiment score
5.9
Airtable excels for small to medium projects but struggles with performance and costs for larger, data-intensive use cases.
Sentiment score
7.5
Qualtrics XM Platform efficiently scales for organizations, supporting global operations, complex requirements, and extensive user bases with high user satisfaction.
Airtable is scalable across multiple systems, handling high volumes or large numbers of requests from various groups with ease.
Senior Technical Lead at Numeric Technologies
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Senior Product Consultant II at Vimeo
It works well as data and tasks grow, but for very large datasets or highly complex workflows, it can become slower and harder to manage compared to more advanced database tools.
student at a university with 5,001-10,000 employees
It can handle multiple surveys, large numbers of responses, and reporting requirements without any noticeable performance issues.
Program Operations Associate at MyCaptain
Qualtrics XM Platform is one of the most scalable solutions among survey platforms based on my experience.
Senior Consultant at ALA Consulting Group
In terms of scalability, Qualtrics XM Platform scales well for large organizations because it can support multiple teams, applications, feedback programs, survey types, and analytics dashboards from one platform.
Generative AI Engineer at a outsourcing company with 10,001+ employees
 

Stability Issues

Sentiment score
8.0
Airtable is considered reliable by users, with rare downtime and capacity limitations, offering smooth functionality and stability.
Sentiment score
7.9
Users find Qualtrics XM stable with minimal downtime, occasional disruptions, and reliable survey operations, enhancing enterprise feedback usage.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
Automation Specialist at Upwork
Survey creation, response collection, reporting, and dashboard access have been consistently available and performed well.
Program Operations Associate at MyCaptain
Qualtrics XM Platform is stable and reliable for server distribution, response collection, and analytics reporting.
Generative AI Engineer at a outsourcing company with 10,001+ employees
 

Room For Improvement

Airtable needs improvements in UI, API calls, data handling, collaborations, CRM features, and cost-free user invitations for enhancement.
The Qualtrics XM Platform needs enhanced performance, simpler UI, better integration, and more flexible and customizable features.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
Automation Specialist at ZapWorx
If they show step-by-step guides for automations, this will help them attract more clients who are willing to learn and use their system.
Business automation Expert at INSTRUTECH LIMITED
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Automation Specialist at Upwork
They have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.
Head Of Vo C Strategy & Customer Success at TheX
Advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance.
Generative AI Engineer at a outsourcing company with 10,001+ employees
Qualtrics XM Platform has become faster at implementing community-requested features.
Senior Consultant at ALA Consulting Group
 

Setup Cost

Airtable's pricing ranges from free to enterprise level, starting at $10 per user, potentially costly for small businesses.
Qualtrics XM offers scalable, flexible licensing with costs varying by use case, providing valuable customization despite potential high prices.
For a smaller organization, Airtable would not be recommended because it is commercial and a bit expensive for a smaller organization that cannot bear it.
Senior Technical Lead at Numeric Technologies
For more advanced features such as automation and larger data limits, pricing can become quite high, especially for student budgets, and licensing depends on the team size and required features.
student at a university with 5,001-10,000 employees
I do not think Qualtrics XM Platform is really expensive; it is a world-class platform that adapts to different price ranges of companies.
Head Of Vo C Strategy & Customer Success at TheX
When it comes to the price, I believe it is an expensive solution compared to its competitors.
Manager, Application Delivery at A W Rostamani Holdings Co. (LLC)
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive.
Market Research Manager at a insurance company with 1,001-5,000 employees
 

Valuable Features

Airtable offers flexible databases, intuitive design, automation, and collaboration tools that enhance productivity and simplify data management.
Qualtrics XM Platform offers advanced survey creation, data analysis, and comprehensive feedback management with AI and streamlined integrations.
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
Business automation Expert at INSTRUTECH LIMITED
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
Automation Specialist at ZapWorx
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
Senior Product Consultant II at Vimeo
Integrations with Qualtrics XM Platform are highly customizable, providing out-of-box solutions such as Salesforce and methods to get data from multiple systems through various integrations, including file or API calls, allowing for effective analysis once survey responses are collected.
Senior Consultant at ALA Consulting Group
Qualtrics XM Platform has improved the workflow by providing a centralized and standardized way to collect feedback and analytics data across multiple applications inside Roche.
Generative AI Engineer at a outsourcing company with 10,001+ employees
Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management.
Program Operations Associate at MyCaptain
 

Categories and Ranking

Airtable
Ranking in Product Management Software
3rd
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (10th), No-Code Development Platforms (2nd), AI Data Analysis (11th), AI Sales & Marketing (5th)
Qualtrics XM Platform
Ranking in Product Management Software
2nd
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (2nd), Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st)
 

Mindshare comparison

As of November 2026, in the Product Management Software category, the mindshare of Airtable is 9.1%, down from 14.2% compared to the previous year. The mindshare of Qualtrics XM Platform is 9.5%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Product Management Software Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform9.5%
Airtable9.1%
Other81.4%
Product Management Software
 

Featured Reviews

Abdul Samad Irfan Shaik - PeerSpot reviewer
Senior Technical Lead at Numeric Technologies
Centralized sprint tracking has improved collaboration and now simplifies cross-team planning
Airtable offers multiple different features, particularly in the planning sector and calendar options, wherein workspaces can be created and shared with colleagues working together. Airtable provides numerous features such as managing groups, enabling notification preferences, and allowing communication with colleagues wherever they are working, such as if one person is in China and another is in India, with the option to notify changes and customize language preferences. The appearance can be changed and Airtable can be integrated with multiple other tools such as calendars in Microsoft Teams for notifications. You can start with templates or use AI to build custom apps, tailoring workflows. Workspaces are the primary focus because this is where all people have access shared between various different teams, allowing one particular person focusing on one area to make modifications or enhancements that are viewable. Airtable has had a positive impact, where previously reliance was placed on a calendar schedule for stand-up calls, spending lots of hours to understand who worked on which task. After Airtable came into the picture, so much time has been reduced, primarily focusing on productivity and engaging in development. Airtable provides managers with an overview of operations performed, how long tasks take, and the expected completion dates.
BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.
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Top Industries

By visitors reading reviews
Comms Service Provider
16%
Outsourcing Company
14%
Media Company
13%
Construction Company
10%
University
10%
Comms Service Provider
9%
Manufacturing Company
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be priced for five years and renewal of every two and a half years or every one year ...
What needs improvement with Airtable?
There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very small but has multiple functionalities beneath it. If things could be segregate...
What is your primary use case for Airtable?
Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira change requests that need to be considered, as well as any kind of sprint planni...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about Airtable vs. Qualtrics XM Platform and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.