Sprinklr and DIGITAL CX are robust platforms in customer experience management. DIGITAL CX seems to have the upper hand with its innovative feature set.
Features: Sprinklr offers comprehensive integration across multiple channels, analytics-driven insights, and facilitates extensive customer engagement. DIGITAL CX provides highly customizable experiences, real-time feedback mechanisms, and enhanced customer journey mapping.
Ease Of Deployment and Customer Service: DIGITAL CX features streamlined deployment with quick onboarding and intuitive configuration, appreciated for responsive support that ensures efficient issue resolution. Sprinklr offers a broader feature set but can involve a more complex deployment due to extensive integrations, occasionally requiring additional support for optimal setup.
Pricing and ROI: Sprinklr involves higher initial setup costs, justified by its extensive functionality and long-term scalability, favored by larger organizations expecting substantial returns. DIGITAL CX offers a more cost-effective entry point with pricing models providing quicker ROI, appealing to small to medium-sized businesses seeking rapid growth and adaptable solutions.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 8.9% |
| DIGITAL CX | 3.1% |
| Other | 88.0% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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