DIGITAL CX vs Sprinklr comparison

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DIGITAL CX

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Executive SummaryUpdated on Mar 1, 2026

Sprinklr and DIGITAL CX compete in the digital customer experience management space. Sprinklr has an advantage in feature variety, while DIGITAL CX is favored for its ease of use and flexibility.

Features: Sprinklr offers comprehensive social media management, detailed analytics, and customer engagement tools, making it ideal for enterprises with expansive customer interaction strategies. DIGITAL CX focuses on personalization, customer journey mapping, and targeted user experiences, making it suitable for understanding individual customer behaviors.

Ease Of Deployment and Customer Service: Sprinklr's deployment framework is detailed and can result in longer onboarding times. DIGITAL CX has a straightforward deployment process, allowing for faster implementation. Sprinklr benefits from comprehensive customer support resources, whereas DIGITAL CX provides agile support with a focus on responsive troubleshooting.

Pricing and ROI: Sprinklr offers flexible pricing structures with potentially higher setup costs, aiming for long-term ROI through broad integration capabilities. DIGITAL CX requires a higher initial investment but aims for quick ROI through effective targeted customer engagement. Sprinklr is ideal for those seeking diverse functionalities, while DIGITAL CX is suited for organizations prioritizing agility.

To learn more, read our detailed DIGITAL CX vs. Sprinklr Report (Updated: September 2026).

DIGITAL CX vs. Sprinklr

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Helped 915,383 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

DIGITAL CX

Ranking in Customer Experience Management

11th

Average Rating

9.0

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (4th), Social CRM (7th)

Sprinklr

Ranking in Customer Experience Management

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2026, in the Customer Experience Management category, the mindshare of DIGITAL CX is 1.9%, up from 0.9% compared to the previous year. The mindshare of Sprinklr is 2.6%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Sprinklr	2.6%
DIGITAL CX	1.9%
Other	95.5%

Customer Experience Management

Featured Reviews

Jesus Villarreal

IT Specialist

Unified communication has reduced global calling costs and supports organized departmental workflows

The best features that DIGITAL CX offers are making international calls, the chat functionality, and the fax capability. We still use fax as some institutions require fax documentation to be sent to us. Adding users is very easy, and the setup is straightforward. The support from RingCentral is exceptional. The international calling capabilities and low costs are outstanding. DIGITAL CX has positively impacted my organization through cost reduction. Currently, we do not assign direct lines to most users. We have very few direct lines, and the cost is much lower by simply creating extensions and only authorizing certain users to make international calls. Last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"DIGITAL CX has positively impacted my organization through cost reduction; last year we started making the adjustment, and we reduced costs from 4,000 dollars to 2,000 dollars in just a couple of months."

"My advice to others looking into using DIGITAL CX is to go for this product because it is the most important thing for reaching out to suppliers and customers."

"RingCentral has a good implementation of voice over IP and is easy to use, enabling a range of VoIP functions."

"Everything is integrated in one platform."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"The most valuable features are case management and reporting."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most effective feature is the automation of the routing engine."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

More Sprinklr pros

Cons

"Sometimes if there is a network issue from the supplier's end, not from our side, we need to think about how we can improve in those scenarios."

"RingCentral could improve by incorporating more advanced AI functionalities, as Zoom currently has AI integrated across their products."

"Pricing on RingCentral can be confusing due to numerous surcharges and fees, making it important to consider all fees for a true comparison with other services."

"I believe DIGITAL CX could be improved by making certain menus easier to find."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Sprinklr could be more drag-and-drop friendly."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"There could be more videos on how to use Sprinklr."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

More Sprinklr cons

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Top Industries

By visitors reading reviews

Manufacturing Company

27%

Construction Company

13%

Comms Service Provider

11%

Insurance Company

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for DIGITAL CX?

My experience with the pricing, implementation cost, and licenses of DIGITAL CX has been very good. As I mentioned, the cost was reduced significantly. We have carried out a substantial cost reduct...

What needs improvement with DIGITAL CX?

I believe DIGITAL CX could be improved by making certain menus easier to find. The manuals do not contain sufficient information and do not specify certain cases. In those situations, I sometimes h...

What is your primary use case for DIGITAL CX?

DIGITAL CX serves as the main communication platform in my organization for both internal and external purposes. I use DIGITAL CX for internal communication to facilitate intercommunication between...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Customer Experience Management

Download DIGITAL CX product report

Download Sprinklr product report

Also Known As

Dimelo, a Ring Central Company

Get Satisfaction, Unified-CXM Platform

Overview

DIGITAL CX optimizes customer interactions with efficient digital engagement ensuring seamless experiences across multiple channels. This solution is designed to elevate customer satisfaction and meet evolving expectations effectively.

DIGITAL CX streamlines digital interactions to foster engagement and loyalty. It offers robust features that simplify processes and enhance user experiences. Designed for effective communication, DIGITAL CX supports omnichannel engagement, ensuring consistency and personalization. This flexibility addresses diverse customer needs and supports businesses in developing synchronized strategies to improve customer journeys.

What features define DIGITAL CX?

Omnichannel Support: Ensures consistent experiences across email, chat, and social media.
Personalization Tools: Adapts content based on customer data and behavior.
Automation Capabilities: Streamlines workflows to improve response times and efficiency.
Analytics and Insights: Provides data-driven insights for informed decision-making.
Scalability: Grows with business needs, accommodating more users and increased interactions.

What ROI and benefits should users review?

Improved Customer Satisfaction: Enhances user experience leading to higher retention rates.
Increased Efficiency: Automates routine tasks reducing operational costs.
Enhanced Engagement: Personalizes interactions fostering stronger customer relationships.
Actionable Insights: Delivers valuable analytics for strategic planning.
Scalable Infrastructure: Supports business expansion without disruption.

Industries like retail, telecommunications, and financial services adopt DIGITAL CX for its tailored capabilities. Retailers use it to personalize shopping experiences across online and offline platforms, enhancing customer satisfaction. Telecommunications leverage its communication tools to manage high-volume inquiries efficiently. Financial services apply DIGITAL CX analytics to understand customer trends and tailor offerings, ensuring competitive edge.

RingCentral

Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.

Key Features

Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.

Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.

AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.

Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.

Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.

AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.

Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.

Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.

Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.

Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader

Sample Customers

Orange, SCNF, AXA, Total, Cdiscount, DB, PMU, Ooredoo, Telenor, BNP...

Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys

DIGITAL CX vs. Sprinklr