Sprinklr and Emplifi Social Marketing Cloud are social media management solutions. Emplifi Social Marketing Cloud may have an advantage due to its feature richness, while Sprinklr offers attractive pricing and integration capabilities.
Features: Sprinklr provides extensive integration capabilities, analytics enhancements for multi-channel campaigns, and in-depth reporting ideal for data-driven decisions. Emplifi Social Marketing Cloud stands out with its content scheduling, intuitive management of social media interactions, and robust audience targeting tools.
Ease of Deployment and Customer Service: Emplifi Social Marketing Cloud has streamlined deployment and accessible customer service, ensuring efficient onboarding and support. Sprinklr may require more setup time due to its comprehensive functionalities but offers a supportive network once implemented.
Pricing and ROI: Sprinklr is noted for its competitive pricing that appeals to cost-conscious organizations, offering potentially increased ROI over time. Emplifi Social Marketing Cloud, although having a higher initial cost, is justified by its comprehensive features and engagement capabilities, which may deliver better ROI if aligned with business goals.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 17.0% |
| Emplifi Social Marketing Cloud | 2.3% |
| Other | 80.7% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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