Iterable vs Salesforce Marketing Cloud comparison

Iterable and Salesforce are both solutions in the Marketing Automation category. Iterable is ranked #7 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.5. Iterable holds a 1.1% mindshare in MA, compared to Salesforce’s 11.6% mindshare. Additionally, 75% of Iterable users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Iterable

Read 4 Iterable reviews

333 Views
330 Comparison Views

75% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,581 Views
3,115 Comparison Views

98% willing to recommend

Iterable

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Iterable and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Iterable vs. Salesforce Marketing Cloud Report (Updated: January 2026).

Buyer's Guide

Iterable vs. Salesforce Marketing Cloud

January 2026

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Iterable

Ranking in Marketing Automation

7th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Iterable is 1.1%, down from 1.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.6%, down from 22.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	11.6%
Iterable	1.1%
Other	87.3%

Marketing Automation

Featured Reviews

Sai Shivika

Digital Marketing Specialist at Bloomberg

Lifecycle campaigns have become more personalized and have driven higher conversions

The best features Iterable offers in my experience are audience segmentation, contact building and customization, and ease of use. Audience segmentation allows for drag-and-drop functionality in campaign building and also channel cross-pollination, which helps my team significantly. Iterable seamlessly integrates with our third-party tools, which stands out in terms of features. Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%. The geolocation features contributed to that increase in conversion rate as I was essentially able to use lifecycle as a free channel outside of the base payment to use the tool, proving incredibly profitable for the long-term revenue earned from even basic re-engagement campaigns.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

"Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Salesforce allows for the integration of different data sources."

"We are satisfied with the Salesforce Marketing Cloud products, which is why we have extended and acquired the Data Cloud as integration."

"The most valuable feature is the ability to get quotes out in a timely manner."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The Journey Builder and the Email Studio features are most valuable."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"I like the user interface it has a nice look and feel."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

More Salesforce Marketing Cloud pros

Cons

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

"When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

"The solution can be difficult to set up for non-technical individuals."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"This solution could be more user-friendly."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"The technicality of the solution can be streamlined."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"The solution is paid for monthly."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Salesforce is an expensive solution."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The price is expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"My company pays to use this solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What is your experience regarding pricing and costs for Iterable?

My experience with the pricing is that it is reasonable.

See all answers

What needs improvement with Iterable?

At the moment, there is nothing I wish worked better or was missing in Iterable.

See all answers

What is your primary use case for Iterable?

My main use case for Iterable is marketing, including both email marketing and online marketing. I use Iterable mainly for building and personalizing our marketing emails, making it easy to create ...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

Marketo vs Iterable

Compared 36% of the time

HubSpot Marketing Hub vs Iterable

Compared 21% of the time

More Iterable Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 18% of the time

Marketo vs Salesforce Marketing Cloud

Compared 12% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 6% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 4% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Iterable

January 2026

Download Iterable product report

Buyer's Guide

Salesforce Marketing Cloud

January 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Iterable vs. Salesforce Marketing Cloud

January 2026

Free Report: Iterable vs. Salesforce Marketing Cloud

Find out what your peers are saying about Iterable vs. Salesforce Marketing Cloud and other solutions. Updated: January 2026.

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