Iterable vs Salesforce Marketing Cloud comparison

Iterable and Salesforce are both solutions in the Marketing Automation category. Iterable is ranked #6 with an average rating of 8.2, while Salesforce is ranked #1 with an average rating of 8.5. Iterable holds a 1.0% mindshare in MA, compared to Salesforce’s 11.9% mindshare. Additionally, 77% of Iterable users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Iterable

Read 5 Iterable reviews

389 Views
385 Comparison Views

77% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

Iterable

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Iterable and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Iterable vs. Salesforce Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

Iterable vs. Salesforce Marketing Cloud

March 2026

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Helped 884,933 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Iterable

Ranking in Marketing Automation

6th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Iterable is 1.0%, down from 1.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
Iterable	1.0%
Other	87.1%

Marketing Automation

Featured Reviews

Teferes Rodney

Digital Marketing Manager at Nestle

Marketing team has automated personalized lifecycle emails and now creates more engaging campaigns

The best features Iterable offers are automation and simplicity in use. Iterable is dynamic and allows us to engage customers at all stages of the customer journey. Iterable has allowed our customer communication to be automated. With thousands of customers, the ability to automate email communication has saved our team incredible amounts of time. While Iterable is used largely by our marketing team, we do have individuals who are less tech-savvy with limited coding experience, yet confident in navigating the platform. Iterable is very user-friendly and has maintained its simplicity. Iterable has saved our team an incredible amount of time and manual labor through automation of emailing. With the creative and engaging content created in Iterable, customers are more likely to engage than previously, hence increasing customer engagement. We have saved between sixty to seventy percent of our time through automation. Iterable has allowed us to automate email campaigns to customers by planning a series of emails six months prior to their delivery.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

"Iterable is one of the best, efficient, and user-friendly CRM campaign management tools."

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Miro Business - Enterprise has been a lifesaver for us, increasing team collaboration by 70 to 80% and saving our time and resources."

"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."

"We have found the solution to be scalable."

"Salesforce is user-friendly and the sales rep can easily handle data."

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

More Salesforce Marketing Cloud pros

Cons

"When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

"I would like more training and resources on how to use Iterable."

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

"However, the challenge occurs when a large number of users are simultaneously on the whiteboards, but otherwise, there is no problem with scalability."

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"We'd like to see more integrations with third-party products."

"The pricing is a bit high."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"This solution could be more user-friendly."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"This is a low cost solution suited to larger organizations."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Salesforce is an expensive solution."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"My company pays to use this solution."

"The solution's pricing is very high and should be more flexible for smaller companies."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What is your experience regarding pricing and costs for Iterable?

My experience with pricing, setup cost, and licensing shows that the price is very cost-effective compared to my previous tool. The setup is straightforward and not difficult at all, and as a marke...

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What needs improvement with Iterable?

I would like more training and resources on how to use Iterable. That is the only area that I would love to be improved. The rest is acceptable.

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What is your primary use case for Iterable?

Iterable is a vital tool across our organization, serving a variety of purposes. On my team, we specifically use Iterable to craft personalized customer communication through email. Its capability ...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

Marketo vs Iterable

Compared 37% of the time

HubSpot Marketing Hub vs Iterable

Compared 13% of the time

Zeta Marketing Platform vs Iterable

Compared 13% of the time

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HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Iterable

March 2026

Download Iterable product report

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Iterable vs. Salesforce Marketing Cloud

March 2026

Free Report: Iterable vs. Salesforce Marketing Cloud

Find out what your peers are saying about Iterable vs. Salesforce Marketing Cloud and other solutions. Updated: March 2026.

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