HubSpot Marketing Hub vs Iterable comparison

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HubSpot Marketing Hub

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Iterable based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot Marketing Hub vs. Iterable Report (Updated: January 2026).

HubSpot Marketing Hub vs. Iterable

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Iterable

Ranking in Marketing Automation

7th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, up from 9.1% compared to the previous year. The mindshare of Iterable is 1.1%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.2%
Iterable	1.1%
Other	89.7%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Sai Shivika

Digital Marketing Specialist at Bloomberg

Lifecycle campaigns have become more personalized and have driven higher conversions

The best features Iterable offers in my experience are audience segmentation, contact building and customization, and ease of use. Audience segmentation allows for drag-and-drop functionality in campaign building and also channel cross-pollination, which helps my team significantly. Iterable seamlessly integrates with our third-party tools, which stands out in terms of features. Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%. The geolocation features contributed to that increase in conversion rate as I was essentially able to use lifecycle as a free channel outside of the base payment to use the tool, proving incredibly profitable for the long-term revenue earned from even basic re-engagement campaigns.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Ease of editing and creating templates after initial development with the Design Manager."

"The solution helps me to structure and track marketing and sales emails."

"HubSpot Marketing Hub has kept me updated with alerts."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"The tool is very stable and very reliable."

"The solution enables the customization of reports."

"There are customizable templates and we can easily make the templates more dynamic."

"The most valuable features are the reports, overall usability, and ease of use."

More HubSpot Marketing Hub pros

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable has positively impacted our organization as we have seen an improvement since geolocation features improved our weekly email conversion rate by 300%."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

Cons

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"There are issues with the consistency of notifications."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

More HubSpot Marketing Hub cons

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"When I consider needed improvements, I find that the limitation in handling many brands in a single project can be problematic, which affects the use of custom event data within Handlebar logic, and the foldering option for snippets and lists needs improvement."

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

Pricing and Cost Advice

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"I believe an individual license costs $50 per month."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"The solution is cheaper than its competitors."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"Have sufficient content before signing up for the 30-day trial."

More HubSpot Marketing Hub pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

What is your experience regarding pricing and costs for Iterable?

My experience with the pricing is that it is reasonable.

What needs improvement with Iterable?

Iterable is a strong platform, but there are areas that could be enhanced, such as advanced analytics and attribution. More built-in attribution models and lifecycle analytics would reduce dependen...

What is your primary use case for Iterable?

My primary use case for Iterable was to send emails to customers who were using our product on a daily basis, whether marketing emails or transactional emails. For marketing emails, we wanted follo...

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Product Reports

HubSpot Marketing Hub

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Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

HubSpot Marketing Hub vs. Iterable