HubSpot Marketing Hub vs Iterable comparison

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HubSpot Marketing Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Iterable based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot Marketing Hub vs. Iterable Report (Updated: January 2026).

HubSpot Marketing Hub vs. Iterable

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Iterable

Ranking in Marketing Automation

7th

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of Iterable is 1.2%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
Iterable	1.2%
Other	89.9%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Abhishek Sahoo

Technical Writer at a manufacturing company with 10,001+ employees

Unified journeys have boosted personalization and collaboration but advanced analytics still need work

I would like to highlight some information that could make Iterable even better, which I discovered during my tenure with Iterable. For example, more out-of-the-box advanced analytics and attribution views would strengthen its appeal to users. Second, additional guided templates for complex lifecycle journeys would be beneficial to avoid overwhelming users with too much complexity or tactics. Lastly, continued investment in performance optimizations for large-scale workflows is essential. It is crucial to focus on mid to large organization scales and serious lifecycle marketing personalization for customer engagement. If these points are addressed, it could help many users like me and others look forward to a better platform. Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users. Another challenge is reporting and analytics at a deeper level; while the reporting is good, deeper analysis often necessitates exporting data or integrating with BI tools. Lastly, I have noticed that UI performance can lag with very complex journeys, especially in highly branched workflows, leading to a heavy interface that can slow down the loading times.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's my understanding that the initial setup is a straightforward process."

"The most valuable features are the reports, overall usability, and ease of use."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"Customer support is helpful and responsive."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"Technical support is helpful and responsive."

"The best feature of HubSpot Marketing Hub is that it's pretty easy to understand and easy to onboard."

"Ease of editing and creating templates after initial development with the Design Manager."

More HubSpot Marketing Hub pros

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable has positively impacted my organization by helping us market our services and reach out to a larger number of clients, which helps us improve our services and understand how large our customer base is."

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

Cons

"The solution is not recommended for launching investment."

"An expensive solution."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The product is not cheap."

More HubSpot Marketing Hub cons

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	2

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

What is your experience regarding pricing and costs for Iterable?

My experience with the pricing is that it is reasonable.

What needs improvement with Iterable?

At the moment, there is nothing I wish worked better or was missing in Iterable.

What is your primary use case for Iterable?

My main use case for Iterable is marketing, including both email marketing and online marketing. I use Iterable mainly for building and personalizing our marketing emails, making it easy to create ...

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Product Reports

HubSpot Marketing Hub

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Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

HubSpot Marketing Hub vs. Iterable