HubSpot Marketing Hub vs Iterable comparison

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HubSpot Marketing Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Iterable based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot Marketing Hub vs. Iterable Report (Updated: January 2026).

HubSpot Marketing Hub vs. Iterable

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Iterable

Ranking in Marketing Automation

7th

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of Iterable is 1.2%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
Iterable	1.2%
Other	89.9%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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Abhishek Sahoo

Technical Writer at a manufacturing company with 10,001+ employees

Unified journeys have boosted personalization and collaboration but advanced analytics still need work

I would like to highlight some information that could make Iterable even better, which I discovered during my tenure with Iterable. For example, more out-of-the-box advanced analytics and attribution views would strengthen its appeal to users. Second, additional guided templates for complex lifecycle journeys would be beneficial to avoid overwhelming users with too much complexity or tactics. Lastly, continued investment in performance optimizations for large-scale workflows is essential. It is crucial to focus on mid to large organization scales and serious lifecycle marketing personalization for customer engagement. If these points are addressed, it could help many users like me and others look forward to a better platform. Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users. Another challenge is reporting and analytics at a deeper level; while the reporting is good, deeper analysis often necessitates exporting data or integrating with BI tools. Lastly, I have noticed that UI performance can lag with very complex journeys, especially in highly branched workflows, leading to a heavy interface that can slow down the loading times.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage."

"The tool is very stable and very reliable."

"The solution enables the customization of reports."

"HubSpot Marketing Hub has positively impacted our organization by allowing us to execute more targeted campaigns, as the effort to launch these campaigns is minimal."

"Ease of editing and creating templates after initial development with the Design Manager."

"It's my understanding that the initial setup is a straightforward process."

"As a CRM tool, it looks good."

More HubSpot Marketing Hub pros

"Iterable allows us to trigger SMS messages through Twilio based on real-time user events such as abandoned actions, incomplete transactions, account or subscription changes, inactivity or re-engagement milestones."

"Iterable has positively impacted my organization, as it enhanced campaign execution speed, increased engagement and conversion rates through personalization, reduced our dependency on engineering for routine campaign changes, and improved collaboration between marketing and technical teams."

"Iterable saves our time and has better customer relationship benefits, making a very good relationship with our customers because once we have already created the workflow, client communication has been automatically done and our work, work pressure, and work stress have been reduced, creating a very good impact on a better work environment."

"Iterable has positively impacted my organization by helping us market our services and reach out to a larger number of clients, which helps us improve our services and understand how large our customer base is."

Cons

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"The product is not cheap."

"Increase the CRM size for sole proprietors before increasing the fee."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

More HubSpot Marketing Hub cons

"Iterable challenges I have faced include a steep learning curve for advanced use cases; basic campaigns are easy to launch, but advanced and personalized campaigns or event-based logic take considerable time, which is a challenge for new users."

"Although the platform is powerful, advanced use cases require a learning curve and deeper analytics and performance optimization at scale could further enhance its value."

Pricing and Cost Advice

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I believe an individual license costs $50 per month."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	2
Large Enterprise	2

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

What is your experience regarding pricing and costs for Iterable?

My experience with the pricing is that it is reasonable.

What needs improvement with Iterable?

At the moment, there is nothing I wish worked better or was missing in Iterable.

What is your primary use case for Iterable?

My main use case for Iterable is marketing, including both email marketing and online marketing. I use Iterable mainly for building and personalizing our marketing emails, making it easy to create ...

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Product Reports

HubSpot Marketing Hub

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Download Iterable product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

HubSpot Marketing Hub vs. Iterable