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HubSpot Marketing Hub pros and cons

Vendor: HubSpot

4.1 out of 5

39 reviews
91% willing to recommend

Pros & Cons summary

HubSpot Marketing Hub offers content management and measurement tools including blogs and landing pages with customizable templates and extensive reports. It features efficient automation and easy email marketing workflows. While native integration with third-party tools boosts functionality, limitations in API capabilities and email workflows complicate management. Customer support is responsive, yet analytics for social media are less competitive. GDPR compliance issues arise with third-party data access, and CRM size adjustments are needed for sole proprietors before fee increases.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

HubSpot Marketing Hub facilitates content management and measurement, including blogs and landing pages.

It provides valuable features like customizable templates and extensive reports.

The automation capabilities enhance efficiency and allow for easy email marketing workflows.

Customer support is responsive and helpful, ensuring a smooth experience.

Native integration with numerous third-party tools extends its functionality significantly.

CONS

HubSpot Marketing Hub's CRM size for sole proprietors should be increased before increasing fees.

A bot integration in HubSpot Marketing Hub would facilitate management team updates without logging into the CRM.

The API capabilities and email workflow in HubSpot Marketing Hub are limited, making workflow management complicated.

HubSpot Marketing Hub has issues with analytics for social media monitoring, lacking competitive features compared to other platforms.

There are challenges in granting third-party data access in a way that maintains GDPR compliance in HubSpot Marketing Hub.

HubSpot Marketing Hub Pros review quotes

Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Apr 28, 2018

We are now able to manage and measure content (blogs, CTAs, and landing pages).

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TB

Web Coordinator at LyntonWeb

Oct 17, 2018

Customer support is helpful and responsive.

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DK

Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.

Aug 10, 2018

We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

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HubSpot Marketing Hub

Free Report: HubSpot Marketing Hub Reviews and More

Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.

881,082 professionals have used our research since 2012.

VP Marketing at Igneous

Jul 1, 2019

Their blog platform and form capabilities are very easy to use and integrate within our web site.

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reviewer1454949

Client Executive at a tech services company with 51-200 employees

Jan 14, 2021

The most valuable features are the reports, overall usability, and ease of use.

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AbhisekPattojoshi

Senior Manager Product Strategy at a security firm with 501-1,000 employees

May 12, 2021

It's my understanding that the initial setup is a straightforward process.

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Product Manager at a healthcare company with 10,001+ employees

Jun 15, 2021

If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.

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reviewer1614684

Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees

Jun 29, 2021

The solution helps me to structure and track marketing and sales emails.

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ED

Edward Durante Jr

Warrior Representative at a tech services company with 11-50 employees

Jul 28, 2021

The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.

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Sustainable Attainable Lifestyle at Tiny Toronto

Jan 26, 2022

HubSpot Marketing Hub has kept me updated with alerts.

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HubSpot Marketing Hub Cons review quotes

Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Apr 28, 2018

Increase the CRM size for sole proprietors before increasing the fee.

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TB

Web Coordinator at LyntonWeb

Oct 17, 2018

It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.

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DK

Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.

Aug 10, 2018

They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details.

Read full review

HubSpot Marketing Hub

Free Report: HubSpot Marketing Hub Reviews and More

Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.

881,082 professionals have used our research since 2012.

VP Marketing at Igneous

Jul 1, 2019

API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.

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reviewer1454949

Client Executive at a tech services company with 51-200 employees

Jan 14, 2021

The search and questions aren't as intuitive as I would expect from a platform like this.

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AbhisekPattojoshi

Senior Manager Product Strategy at a security firm with 501-1,000 employees

May 12, 2021

It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users.

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Product Manager at a healthcare company with 10,001+ employees

Jun 15, 2021

HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions.

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reviewer1614684

Executive Engagement Advisor / Founder at a marketing services firm with 51-200 employees

Jun 29, 2021

The solution does not enable one to know with certainty if another opened an email he had sent.

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ED

Edward Durante Jr

Warrior Representative at a tech services company with 11-50 employees

Jul 28, 2021

The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.

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Sustainable Attainable Lifestyle at Tiny Toronto

Jan 26, 2022

There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.

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Product Categories

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Marketing Automation

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Product Categories

Product Categories

Marketing Automation

Popular Comparisons

Popular Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Marketo vs HubSpot Marketing Hub

Oracle CRM vs HubSpot Marketing Hub

Oracle Eloqua vs HubSpot Marketing Hub

Zeta Marketing Platform vs HubSpot Marketing Hub

SAP Marketing Cloud vs HubSpot Marketing Hub

Pardot vs HubSpot Marketing Hub

Act-On Software vs HubSpot Marketing Hub

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Iterable vs HubSpot Marketing Hub

Zoho Marketing vs HubSpot Marketing Hub

BlueConic vs HubSpot Marketing Hub

Autopilot HQ vs HubSpot Marketing Hub

Webpower vs HubSpot Marketing Hub

See all alternatives

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