No more typing reviews! Try our Samantha, our new voice AI agent.

HubSpot Marketing Hub pros and cons

Vendor: HubSpot

4.1 out of 5

39 reviews
91% willing to recommend

Pros & Cons summary

HubSpot Marketing Hub offers content management and measurement tools including blogs and landing pages with customizable templates and extensive reports. It features efficient automation and easy email marketing workflows. While native integration with third-party tools boosts functionality, limitations in API capabilities and email workflows complicate management. Customer support is responsive, yet analytics for social media are less competitive. GDPR compliance issues arise with third-party data access, and CRM size adjustments are needed for sole proprietors before fee increases.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

HubSpot Marketing Hub facilitates content management and measurement, including blogs and landing pages.

It provides valuable features like customizable templates and extensive reports.

The automation capabilities enhance efficiency and allow for easy email marketing workflows.

Customer support is responsive and helpful, ensuring a smooth experience.

Native integration with numerous third-party tools extends its functionality significantly.

CONS

HubSpot Marketing Hub's CRM size for sole proprietors should be increased before increasing fees.

A bot integration in HubSpot Marketing Hub would facilitate management team updates without logging into the CRM.

The API capabilities and email workflow in HubSpot Marketing Hub are limited, making workflow management complicated.

HubSpot Marketing Hub has issues with analytics for social media monitoring, lacking competitive features compared to other platforms.

There are challenges in granting third-party data access in a way that maintains GDPR compliance in HubSpot Marketing Hub.

HubSpot Marketing Hub Pros review quotes

Senior Application Developer at a tech company with 51-200 employees

Mar 2, 2015

Customer Service: Pretty good and very responsive support. Technical Support: Very good

Read full review

Senior Director of Marketing Communications at a tech vendor with 501-1,000 employees

Feb 18, 2016

The most valuable feature for us is the lead-nurturing workflows, which give us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set.

Read full review

VP of Marketing at OurCrowd

Nov 16, 2016

Absolutely, hands-down the best platform of its kind that we've experienced.

Read full review

HubSpot Marketing Hub

Free Report: HubSpot Marketing Hub Reviews and More

Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.

885,311 professionals have used our research since 2012.

Digital Marketing Coordinator at a tech services company with 51-200 employees

May 29, 2017

Since using HubSpot, we’ve at least doubled our leads generated.

Read full review

Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Jun 4, 2018

Collected all of our digital content and allowed us to repurpose and share with other relevant content over time.

Read full review

Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Apr 28, 2018

We are now able to manage and measure content (blogs, CTAs, and landing pages).

Read full review

Account Manager at a tech services company with 1-10 employees

Aug 14, 2017

I'd offer my strong endorsement.

Read full review

TB

Web Coordinator at LyntonWeb

Oct 17, 2018

Customer support is helpful and responsive.

Read full review

DK

Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.

Aug 10, 2018

We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

Read full review

Marketing manager at DeskAlerts

Apr 2, 2019

It saves a lot of time.

Read full review

Show 10 more reviews (out of 37)

HubSpot Marketing Hub Cons review quotes

Senior Application Developer at a tech company with 51-200 employees

Mar 2, 2015

They need to improve their report and the ability to customize them, especially as some of the more fancy reports they have are not available.

Read full review

Senior Director of Marketing Communications at a tech vendor with 501-1,000 employees

Feb 18, 2016

They've inserted new modules over time, but they're add-ons and require additional licenses depending on packages.

Read full review

VP of Marketing at OurCrowd

Nov 16, 2016

There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce.

Read full review

HubSpot Marketing Hub

Free Report: HubSpot Marketing Hub Reviews and More

Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.

885,311 professionals have used our research since 2012.

Digital Marketing Coordinator at a tech services company with 51-200 employees

May 29, 2017

Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page.

Read full review

Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Jun 4, 2018

I am not in a position to afford the CRM at this point.

Read full review

Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

Apr 28, 2018

Increase the CRM size for sole proprietors before increasing the fee.

Read full review

Account Manager at a tech services company with 1-10 employees

Aug 14, 2017

In terms of analytics and SEO, HubSpot offers a subpar solution.

Read full review

TB

Web Coordinator at LyntonWeb

Oct 17, 2018

It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.

Read full review

DK

Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.

Aug 10, 2018

They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details.

Read full review

Marketing manager at DeskAlerts

Apr 2, 2019

Analytics system could be better.

Read full review

Show 10 more reviews (out of 37)

Product Categories

Product Categories

Marketing Automation

Popular Comparisons

Popular Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Marketo vs HubSpot Marketing Hub

Oracle CRM vs HubSpot Marketing Hub

Oracle Eloqua vs HubSpot Marketing Hub

LeadSquared vs HubSpot Marketing Hub

Zeta Marketing Platform vs HubSpot Marketing Hub

SAP Marketing Cloud vs HubSpot Marketing Hub

Pardot vs HubSpot Marketing Hub

BloomReach vs HubSpot Marketing Hub

Act-On Software vs HubSpot Marketing Hub

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Regal.ai vs HubSpot Marketing Hub

Iterable vs HubSpot Marketing Hub

Tilkee vs HubSpot Marketing Hub

See all alternatives

Product Categories

Product Categories

Marketing Automation

Popular Comparisons

Popular Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Marketo vs HubSpot Marketing Hub

Oracle CRM vs HubSpot Marketing Hub

Oracle Eloqua vs HubSpot Marketing Hub

LeadSquared vs HubSpot Marketing Hub

Zeta Marketing Platform vs HubSpot Marketing Hub

SAP Marketing Cloud vs HubSpot Marketing Hub

Pardot vs HubSpot Marketing Hub

BloomReach vs HubSpot Marketing Hub

Act-On Software vs HubSpot Marketing Hub

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Regal.ai vs HubSpot Marketing Hub

Iterable vs HubSpot Marketing Hub

Tilkee vs HubSpot Marketing Hub

See all alternatives

Related questions

23

When evaluating Marketing Automation, what aspect do you think is the most important to look for?

24

Do you know other SFDC tools, beside Aprimo, that can be used by salespeople to monitor every move their prospects make?

28

Why is Marketing Automation important for companies?