Try our new research platform with insights from 80,000+ expert users

HubSpot Marketing Hub vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
39
Ranking in other categories
No ranking in other categories
SAP Marketing Cloud
Ranking in Marketing Automation
8th
Average Rating
7.0
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
Marketing Resource Management (2nd)
 

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.0%, up from 9.6% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub10.0%
SAP Marketing Cloud2.3%
Other87.7%
Marketing Automation
 

Featured Reviews

Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
Abhijit Misra - PeerSpot reviewer
Director at a tech vendor with 10,001+ employees
Integrates well with master data but user experience and integration need improvement
Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall speed and ease of use, plus the sandbox environment that allows for real-time examples to test and share with clients, lets us shine with a deep understanding of the platform."
"Customer Service: Excellent. Technical Support: Excellent."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"HubSpot is a very helpful solution."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"The most valuable feature for us is the lead-nurturing workflows, which give us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set."
"It's my understanding that the initial setup is a straightforward process."
"There are customizable templates and we can easily make the templates more dynamic."
"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."
"Segmentation and campaigning are very important features."
 

Cons

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page."
"Increase the CRM size for sole proprietors before increasing the fee."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The way the staff uses the system sometimes leads to processes not being followed."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us."
"Integration with third-party solutions is challenging with SAP Marketing Cloud."
"Email response could be improved."
 

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"Have sufficient content before signing up for the 30-day trial."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
Information not available
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
884,976 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
12%
Outsourcing Company
7%
Educational Organization
7%
Outsourcing Company
15%
Healthcare Company
13%
Manufacturing Company
11%
Wholesaler/Distributor
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
No data available
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...
What needs improvement with SAP Marketing Cloud?
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...
What is your primary use case for SAP Marketing Cloud?
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...
 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about HubSpot Marketing Hub vs. SAP Marketing Cloud and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.