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SAP CRM vs SAP Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
CRM (6th), Local Government CRM (2nd), Marketing Management (5th)
SAP Marketing Cloud
Average Rating
7.0
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
Marketing Resource Management (1st), Marketing Automation (9th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 1.9%, down 10.6% compared to last year.
SAP Marketing Cloud, on the other hand, focuses on Marketing Resource Management, holds 8.6% mindshare, down 10.9% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.9%
Microsoft Dynamics CRM2.7%
Salesforce Sales Cloud2.4%
Other93.0%
CRM
Marketing Resource Management Mindshare Distribution
ProductMindshare (%)
SAP Marketing Cloud8.6%
Aprimo13.8%
BrandMaker11.0%
Other66.6%
Marketing Resource Management
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
Abhijit Misra - PeerSpot reviewer
Director at a tech vendor with 10,001+ employees
Integrates well with master data but user experience and integration need improvement
Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The primary use case for us is lead creation and data management."
"The solution is easy to use."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The architecture, the business functionality, and the features really help the current existing organization."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"We recommend SAP because we have experience with it on a global level."
"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."
"Segmentation and campaigning are very important features."
 

Cons

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
"SAP CRM could improve by being easier to use and customer-friendly."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"When features do get added, we would like the product to notify us in a timely way."
"Integration with third-party solutions is challenging with SAP Marketing Cloud."
"Email response could be improved."
 

Pricing and Cost Advice

"The company has seen an increase in revenue."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"The solution is expensive."
"SAP CRM costs approximately a couple of thousand a month."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The product is expensive."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
University
8%
Computer Software Company
6%
Financial Services Firm
15%
Outsourcing Company
13%
Manufacturing Company
10%
Healthcare Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise28
No data available
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What needs improvement with SAP Marketing Cloud?
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...
What is your primary use case for SAP Marketing Cloud?
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...
 

Also Known As

No data available
SAP Hybris Marketing Cloud
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: April 2026.
894,738 professionals have used our research since 2012.