SAP CRM vs SAP Marketing Cloud comparison

The compared SAP CRM and SAP Marketing Cloud solutions aren't in the same category. SAP CRM is ranked #3 in CRM , with an average rating of 7.8, and holds a 2.2% mindshare in the category. SAP Marketing Cloud is ranked #1 in MRM , with an average rating of 7.0, and holds a 9.8% mindshare. Additionally, 84% of SAP CRM users are willing to recommend the solution, compared to 100% of SAP Marketing Cloud users who would recommend it.

SAP CRM

Read 44 SAP CRM reviews

3,941 Views
3,626 Comparison Views

84% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

711 Views
114 Comparison Views

100% willing to recommend

SAP CRM

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: January 2026).

Buyer's Guide

CRM

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (3rd), Local Government CRM (2nd), Marketing Management (3rd)

SAP Marketing Cloud

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st), Marketing Automation (8th)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. SAP CRM is designed for CRM and holds a mindshare of 2.2%, down 11.5% compared to last year.
SAP Marketing Cloud, on the other hand, focuses on Marketing Resource Management, holds 9.8% mindshare, up 9.0% since last year.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.2%
Microsoft Dynamics CRM	2.5%
Salesforce Sales Cloud	2.1%
Other	93.2%

CRM

Marketing Resource Management Market Share Distribution
Product	Market Share (%)
SAP Marketing Cloud	9.8%
BrandMaker	15.6%
Aprimo	9.1%
Other	65.5%

Marketing Resource Management

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The most valuable feature for me is the flexibility to consolidate the products."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"The solution assists us in identifying what to send, what to offer, and what customers are buying."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"The primary use case for us is lead creation and data management."

"Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."

"The solution is easy to use."

More SAP CRM pros

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

Cons

"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

"The product's pricing could be better."

"In terms of stability, there are some latency issues."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"In the future, machine learning and artificial intelligence functionality need to be included."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"The product is very expensive."

More SAP CRM cons

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

Pricing and Cost Advice

"The product is costly."

"The company has seen an increase in revenue."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"Every user needs to have a license."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"There is a license required to use SAP CRM."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

More SAP CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

See all answers

Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 38% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 13% of the time

Zoho CRM vs SAP CRM

Compared 6% of the time

Oracle CRM vs SAP CRM

Compared 5% of the time

Vtiger CRM vs SAP CRM

Compared 2% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 32% of the time

Marketo vs SAP Marketing Cloud

Compared 21% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 12% of the time

Aprimo vs SAP Marketing Cloud

Compared 7% of the time

Oracle Eloqua vs SAP Marketing Cloud

Compared 6% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

SAP CRM

January 2026

Download SAP CRM product report

Buyer's Guide

Marketing Automation

January 2026

Download SAP Marketing Cloud product report

Also Known As

No data available

SAP Hybris Marketing Cloud

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: January 2026.

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