My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side of marketing activities. SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing. The campaign management allows for budgeting and planning exercise for marketing activities. The solution enables dividing the marketing roles to different organizational blocks so that they provide inputs to the marketing process. It also helps with marketing spend, determining how much to spend on a particular activity, and subsequently doing a planning exercise around the marketing expenditure. It is useful for data management because when I have data, all the customer master data can be segmented into multiple types of customers. These customer profiles can be maintained and are helpful for marketing campaigns where I assign a particular campaign to certain marketing segments and customer segments that I target. Whether it's large size mega customers, medium ones, small ones, or customer segments which are B2B or B2C, all these elements can be developed as part of the profiling exercise.
Find out in this report how the two Marketing Resource Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side of marketing activities. SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing. The campaign management allows for budgeting and planning exercise for marketing activities. The solution enables dividing the marketing roles to different organizational blocks so that they provide inputs to the marketing process. It also helps with marketing spend, determining how much to spend on a particular activity, and subsequently doing a planning exercise around the marketing expenditure. It is useful for data management because when I have data, all the customer master data can be segmented into multiple types of customers. These customer profiles can be maintained and are helpful for marketing campaigns where I assign a particular campaign to certain marketing segments and customer segments that I target. Whether it's large size mega customers, medium ones, small ones, or customer segments which are B2B or B2C, all these elements can be developed as part of the profiling exercise.
We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.