HubSpot Marketing Hub vs Oracle CRM comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Oracle is ranked #5 with an average rating of 7.4. HubSpot holds a 9.4% mindshare in MA, compared to Oracle’s 1.9% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 89% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 36 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

HubSpot Marketing Hub

Oracle CRM

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and HubSpot Marketing Hub compete in the CRM and marketing software category. While both have their strengths, HubSpot often stands out for its user-friendly interface and marketing capabilities, particularly for businesses focusing on digital marketing.

Features: Oracle CRM excels in integration capabilities, offering seamless synchronization with Oracle E-Business ERP, predictive analytics, and robust real-time integration tools. It is designed with a comprehensive CRM framework catering to specific industries, making it suitable for large enterprises. HubSpot Marketing Hub shines in lead nurturing, creating dynamic landing pages, and workflow automation. It provides simplified content management and easy A/B testing, making it a preferred choice for digital marketing.

Room for Improvement: Oracle CRM needs enhancements in usability and flexibility in front-end configuration, often trying to steer users towards cloud solutions due to its lack of an intuitive user interface. It also struggles with support efficiency. HubSpot Marketing Hub, on the other hand, needs refinement in analytics reporting accuracy and improving lead scoring processes. It faces occasional functional glitches and inconsistencies in notifications that could benefit from a more stable performance.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud deployment models, but the setup can be complex. Its customer service covers a global audience but often lacks the desired efficiency and speed. HubSpot Marketing Hub is cloud-based, providing easier deployment with fast, user-focused customer support. Its flexibility in deployment and responsive customer service are well-regarded by users.

Pricing and ROI: Oracle CRM is considered expensive, mainly targeting large enterprises with high licensing costs, although offering cost-saving through its subscription model. Its ROI is linked to effective implementation across business processes. HubSpot Marketing Hub is priced more reasonably, appealing to a broader market, but its comprehensive features require careful financial planning. It provides significant ROI potential for businesses striving for growth in lead generation and marketing efficiency.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle CRM Report (Updated: March 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"Technical support is helpful and responsive."

"It's my understanding that the initial setup is a straightforward process."

"As a CRM tool, it looks good."

"The most valuable features are the reports, overall usability, and ease of use."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

More HubSpot Marketing Hub pros

"The most important feature is the ability to assign a plan using the manual close function."

"It is very simple."

"The forecasting reporting section was the most useful."

"The product is straightforward to set up. There's no difficulty."

"I find the reporting features impactful."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"The solution is scalable."

"The reporting features are valuable."

More Oracle CRM pros

Cons

"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."

"Increase the CRM size for sole proprietors before increasing the fee."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"The way the staff uses the system sometimes leads to processes not being followed."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

More HubSpot Marketing Hub cons

"An improvement would be to lower the price of the license."

"I'd like to see more feature enhancements."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"The product is complicated to use for new users."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"The configuration requires a lot of technical intervention."

"The performance could be better."

"The product is not intuitive."

More Oracle CRM cons

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"Have sufficient content before signing up for the 30-day trial."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The solution is cheaper than its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

"The cost of a license with support is slightly higher than a regular license."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"It is not cheap. It is more suitable for big companies."

More Oracle CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Manufacturing Company

Financial Services Firm

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 39% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 39% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 15% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

More HubSpot Marketing Hub Competitors

Siebel CRM vs Oracle CRM

Compared 35% of the time

SAP CRM vs Oracle CRM

Compared 32% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

March 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle CRM

March 2025

Download Oracle CRM product report

Also Known As

No data available

Market2Lead

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Buyer's Guide

HubSpot Marketing Hub vs. Oracle CRM

March 2025

Free Report: HubSpot Marketing Hub vs. Oracle CRM

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