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HubSpot Marketing Hub vs Oracle CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
HubSpot Marketing Hub offers significant ROI potential through campaign tracking and email optimization, enhancing efficiency even with minimal staff.
Sentiment score
5.7
Oracle CRM ROI varies widely, with users reporting 40-50% savings and significant process efficiency and cost reductions.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
 

Customer Service

Sentiment score
7.0
HubSpot Marketing Hub support is praised for responsiveness but some users find answers generic and desire more self-help resources.
Sentiment score
6.8
Oracle CRM support is globally available and responsive, but complex issues can cause delays; 24/7 assistance is valued.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Frequently, support is unable to provide meaningful solutions or directions.
 

Scalability Issues

Sentiment score
7.1
HubSpot Marketing Hub efficiently supports business scalability despite cost concerns, with users noting email deliverability and integration challenges.
Sentiment score
7.4
Oracle CRM is highly scalable and customizable but can be complex and costly, especially with on-premises versions.
 

Stability Issues

Sentiment score
7.3
HubSpot Marketing Hub offers reliable performance, minor glitches, and responsive support, with occasional stability concerns reported by users.
Sentiment score
7.7
Oracle CRM is stable, handles complexity well, but requires specialized teams and local data access for optimal performance.
There are instances when services are down, affecting emails or report production.
We haven't really had any technical challenges with Oracle CRM.
 

Room For Improvement

HubSpot Marketing Hub needs improvements in analytics, automation, integration, and user interface, while addressing high costs and complexity.
Oracle CRM needs improved integration, user interface, speed, and AI features; costs, onboarding, and support pose significant challenges.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
It's already integrated into our environment, so moving to something else will require a massive investment and change in strategy that we as an organization are not prepared to embark on just yet.
 

Setup Cost

HubSpot Marketing Hub is cost-effective for enterprises, offering valued content marketing features with flexible pricing tailored to business needs.
Oracle CRM is costly but offers scalability, flexible pricing, and potential discounts for larger enterprises with multi-product contracts.
 

Valuable Features

HubSpot Marketing Hub offers intuitive marketing automation with CRM integration, customizable templates, and comprehensive analytics for streamlined operations.
Oracle CRM excels in customization, integration, analytics, supporting various business needs with intuitive interfaces and efficient deployment.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics.
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
37
Ranking in other categories
No ranking in other categories
Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.7
Number of Reviews
39
Ranking in other categories
CRM (8th)
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, down from 10.8% compared to the previous year. The mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Useful for drip campaigns, social media, and marketing automation
I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.
Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
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Top Industries

By visitors reading reviews
Educational Organization
51%
Computer Software Company
11%
Manufacturing Company
6%
Real Estate/Law Firm
3%
Financial Services Firm
12%
Computer Software Company
11%
University
11%
Government
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
 

Also Known As

No data available
Market2Lead
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle CRM and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.