MoEngage vs Salesforce Marketing Cloud comparison

MoEngage and Salesforce are both solutions in the Marketing Automation category. MoEngage is ranked #40, while Salesforce is ranked #1 with an average rating of 8.5. MoEngage holds a 0.6% mindshare in MA, compared to Salesforce’s 11.9% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

MoEngage

298 Views
152 Comparison Views

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

MoEngage

Salesforce Marketing Cloud

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 15, 2026

Salesforce Marketing Cloud and MoEngage both offer solutions in marketing automation and customer engagement. Salesforce Marketing Cloud has an advantage in brand recognition and integration capabilities, while MoEngage is known for personalized messaging and mobile optimization.

Features: Salesforce Marketing Cloud offers comprehensive CRM integrations, extensive email marketing capabilities, and advanced analytics tools. MoEngage provides AI-driven analytics, effective push notifications, and seamless user journey orchestration.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud provides a flexible deployment model with extensive vendor support and training resources that might result in a longer onboarding period. MoEngage offers a straightforward deployment process, strong customer support, and faster implementation timelines, suitable for quick setups.

Pricing and ROI: Salesforce Marketing Cloud typically involves a higher setup cost with a potentially significant ROI for large enterprises. MoEngage offers a more cost-effective pricing structure, delivering strong ROI, especially for small to medium businesses with a mobile-first focus. MoEngage’s pricing structure caters to budget-conscious companies seeking effective user engagement solutions.

To learn more, read our detailed Marketing Automation Report (Updated: February 2026).

Buyer's Guide

Marketing Automation

February 2026

Download the complete report

Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

MoEngage

Ranking in Marketing Automation

40th

Average Rating

0.0

Number of Reviews

Ranking in other categories

AI Customer Experience Personalization (31st), AI Sales & Marketing (39th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of MoEngage is 0.6%, down from 1.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
MoEngage	0.6%
Other	87.5%

Marketing Automation

Featured Reviews

Use MoEngage?

Leave a review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

884,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

Ask a question

Earn 20 points

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

No data available

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Automation

February 2026

Download MoEngage product report

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

MoEngage is an advanced platform offering businesses valuable tools for enhancing customer engagement through personalized interactions across digital channels.

Businesses leverage MoEngage to achieve targeted customer engagement with personalized messaging, ensuring increased customer retention and satisfaction. By providing actionable insights and simplifying complex workflows, MoEngage enables organizations to optimize customer interactions without extensive technological constraints. This platform's capabilities in analyzing user behavior and segmenting audiences allow businesses to take strategic steps towards growth.

What are the standout features of MoEngage?

Push Notifications: Timely delivery of personalized messages to engage audiences effectively.
In-App Messaging: Real-time communication within apps to enhance user engagement.
Customer Journey Mapping: Visualize and optimize entire customer paths for better results.
Cross-Channel Communication: Engage users across web, mobile, and email seamlessly.
Behavioral Analytics: Gain insights into user behavior for informed decision-making.

What benefits should users look for in MoEngage reviews?

Increased Engagement: Users find heightened interaction levels with target audiences.
Simplified Campaign Management: Streamlined processes save time and resources.
Improved Retention Rates: Strengthened user loyalty through targeted efforts.
Better Personalization: Tailored experiences that resonate with the audience.
Higher ROI: Effective strategies contributing to notable business growth.

Many industries integrate MoEngage to tailor customer experiences, especially in e-commerce for promoting seamless shopping journeys and in finance for personalizing communications to enhance trust and retention. In the travel sector, MoEngage facilitates delivering targeted offers and relevant content, driving higher customer satisfaction.

MoEngage

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Information Not Available

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: February 2026.

DOWNLOAD NOW

884,873 professionals have used our research since 2012.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.