Khoros Social Media Management vs Salesforce Marketing Cloud comparison

Khoros Social Media Management vs. Salesforce Marketing Cloud

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Khoros Social Media Management

Ranking in Social CRM

8th

Ranking in Social Media Management Solutions

7th

Average Rating

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Social CRM

3rd

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.5%, down from 5.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.0%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	6.0%
Khoros Social Media Management	3.5%
Other	90.5%

Social CRM

Featured Reviews

reviewer2715654

Director and Marketing Consultant at a non-tech company with 1-10 employees

Collaborative approvals have streamlined social content planning but interface design needs improvement

I think the best features Khoros Social Media Management offers are the publishing approvals and that all the team can collaborate on this platform, and also the calendar reviews, so we can see what is going to be published, what is next, what has been published, etc. Publishing approvals feature is definitely helping to streamline the workflow, and I think this is one of the key features of this platform. Calendar reviews were helpful for planning. Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork. I think it was good that there is a feature of multi-team collaboration, and in this way, we could collaborate with and approve things much more easily.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."

"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."

"It is straightforward to set up."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"I like the user interface it has a nice look and feel."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"I like this solution because of its versatility."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"We haven't had any issues with integration."

More Salesforce Marketing Cloud pros

Cons

"Customer support has been very good earlier, but recently I feel it has degraded."

"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"To improve user experience, there should be clear workflows to assist the user through the setup processes."

"The solution can be difficult to set up for non-technical individuals."

"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."

"The data extension tools are not very user-friendly."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"If someone wants to implement a best-of-breed solution, I'm uncertain whether Salesforce Marketing Cloud will be able to work, fit, or integrate smoothly."

"The query building's a bit weak if you want to build something new. It's a bit complicated."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"This solution is priced in the medium to high price range."

"It is a license per user."

"My company pays to use this solution."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"It's normal pricing."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

18%

Construction Company

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?

Our client was paying for Khoros Social Media Management, so we did not have direct costs associated with us.

What needs improvement with Khoros Social Media Management?

I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using. The outdated UX design is the m...

What is your primary use case for Khoros Social Media Management?

For social media management, our client was using Khoros Social Media Management, so we had to learn and start using this platform to help them as a part of our work. It was to view social media po...

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

HootSuite vs Khoros Social Media Management

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Product Reports

Social Media Management Solutions

Download Khoros Social Media Management product report

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Also Known As

Khoros Care, Spredfast

ExactTarget

Overview

Khoros Social Media Management offers an efficient and comprehensive tool for businesses to manage, engage, and analyze their social media efforts effectively, empowering teams to streamline operations across crucial channels.

Known for its robustness, Khoros Social Media Management is used by businesses looking for streamlined workflows and cohesive campaigns. Organizations leverage its extensive analytics to boost engagement and draw actionable insights, supporting decision-making processes through real-time data. Recognized for its integration capabilities, it is popular among marketing teams aiming to unify their digital strategies efficiently.

What are the key features of Khoros Social Media Management?

Advanced Analytics: Detailed insights into social media performance and audience behavior.
Unified Dashboard: Centralized access to all social networks for streamlined management.
Content Calendar: Facilitates strategic planning and scheduling of posts.
Collaboration Tools: Enhances team communication and workflow coordination.
Social Listening: Tracks mentions and trends for better engagement strategies.

What benefits and ROI should users expect when evaluating Khoros Social Media Management?

Increased Engagement: Enhanced interaction with target audiences.
Efficient Resource Allocation: Better time management across social networks.
Data-Driven Decisions: Improved strategy through comprehensive analytics.
Cost-Effectiveness: Potential reduction in marketing expenses through targeted actions.

Khoros Social Media Management is implemented widely across industries such as retail, technology, and pharmaceuticals. Companies in these sectors utilize its capabilities to coordinate marketing campaigns, mitigate risk with real-time monitoring, and ensure compliance with industry regulations. It is particularly beneficial for organizations needing to maintain a consistent brand presence in dynamic market conditions.

Khoros

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sample Customers

HP, Rogers, BeyondBank Australia

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Khoros Social Media Management vs. Salesforce Marketing Cloud