Khoros Social Media Management offers an efficient and comprehensive tool for businesses to manage, engage, and analyze their social media efforts effectively, empowering teams to streamline operations across crucial channels.
| Product | Mindshare (%) |
|---|---|
| Khoros Social Media Management | 7.7% |
| Sprinklr | 15.6% |
| HootSuite | 11.1% |
| Other | 65.6% |
Known for its robustness, Khoros Social Media Management is used by businesses looking for streamlined workflows and cohesive campaigns. Organizations leverage its extensive analytics to boost engagement and draw actionable insights, supporting decision-making processes through real-time data. Recognized for its integration capabilities, it is popular among marketing teams aiming to unify their digital strategies efficiently.
What are the key features of Khoros Social Media Management?Khoros Social Media Management is implemented widely across industries such as retail, technology, and pharmaceuticals. Companies in these sectors utilize its capabilities to coordinate marketing campaigns, mitigate risk with real-time monitoring, and ensure compliance with industry regulations. It is particularly beneficial for organizations needing to maintain a consistent brand presence in dynamic market conditions.
Khoros Social Media Management was previously known as Khoros Care, Spredfast.
HP, Rogers, BeyondBank Australia
| Author info | Rating | Review Summary |
|---|---|---|
| Director and Marketing Consultant at a non-tech company with 1-10 employees | 3.0 | I found Khoros stable and beneficial for team collaboration, approvals, and planning due to its calendar. However, its outdated UX design was a major issue, leading me to switch to Sprout Social. I would not suggest it. |
| Senior Manager at a tech vendor with 1,001-5,000 employees | 3.0 | I primarily use Khoros for community management, finding its moderation features reduce support tickets. While stable and scalable, recent stability and customer support have degraded. It needs AI, with security concerns. It's a decent tool, which I rate a six. |
For social media management, our client was using Khoros Social Media Management, so we had to learn and start using this platform to help them as a part of our work.
It was to view social media posts, what is going to get published, calendar reviews, approval of things that will get published, and all of these things.
I think it was important that we could view what other colleagues are doing, so there was good management and coordination of bringing different approval layers.
I think the best features Khoros Social Media Management offers are the publishing approvals and that all the team can collaborate on this platform, and also the calendar reviews, so we can see what is going to be published, what is next, what has been published, etc.
Publishing approvals feature is definitely helping to streamline the workflow, and I think this is one of the key features of this platform. Calendar reviews were helpful for planning.
Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork.
I think it was good that there is a feature of multi-team collaboration, and in this way, we could collaborate with and approve things much more easily.
I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using. The outdated UX design is the main issue.
Khoros Social Media Management has an outdated UX that is not modern and it is not new, so it feels outdated. It would be much better if they had a modern or new UX that follows current trends.
Channel functionality could also be an issue with Khoros Social Media Management.
I have used Khoros Social Media Management for more than a year.
Khoros Social Media Management is stable, as I do not remember having a huge issue with downtime or bugs.
I never used customer support for Khoros Social Media Management.
We used Sprout Social previously, and we switched from Khoros Social Media Management to Sprout Social because it had a much more modern UX design.
I see a return on investment from using Khoros Social Media Management in terms of time saving and efficiency, specifically time efficiency.
Our client was paying for Khoros Social Media Management, so we did not have direct costs associated with us.
Before choosing Khoros Social Media Management, I evaluated Sprout Social and Hootsuite as options.
Khoros Social Media Management is a secure platform. I am not sure how Khoros Social Media Management is using AI or regarding its accuracy and reliability of output. I am not sure how Khoros Social Media Management is deployed in my organization because we were using the client's platform. I would not suggest others to use Khoros Social Media Management. I would rate Khoros Social Media Management a six out of ten.
My main use case for Khoros Social Media Management is actually for community management more than social media management, but we have hosted our community on Khoros Social Media Management platform.
I do not have much to add about how I use Khoros Social Media Management. The tool I am using is pretty stable and they have a decent support system, so it has been going well.
The best features Khoros Social Media Management offers are from a separate tool called Khoros Care, from where we can do the moderation, and it has a separate queue where the moderators can actually moderate forum posts, questions, and everything. We can easily catch spammers and there is no duplication between me and my teams, and it is a pretty decent tool.
That feature makes my day-to-day work easier and more efficient because it reduces a lot of time and it is easy to collaborate with teammates, and it just makes things easier for us.
Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases. There have been good case deflections because of the community that we have, which is helping us self-serve and helping our customers self-serve themselves.
When customers are able to self-serve, I have seen measurable outcomes including a reduction in support tickets and faster response times because we do have a formula that we use and based on the formula and the number of responses that we have received from customers, we are looking at saving quite a number of dollars on cases that were going to be opened instead of going to the community and getting the answers themselves.
Khoros Social Media Management can be improved lately with the introduction of AI and things of that nature.
I chose that assessment because there is scope for improvement. Regarding Khoros Social Media Management's AI capabilities, I think that could be a challenge because we have customers who are using or going to use them and security is a consideration. As long as there is good governance, security would be acceptable, but I am not able to judge.
I have been using Khoros Social Media Management for the past eight years.
Khoros Social Media Management is stable in my experience. It has been okay. Recently it has been degrading, but it was very good.
Khoros Social Media Management's scalability has been stable. It has never given troubles because we do have a lot of users in the community.
Customer support has been very good earlier, but recently I feel it has degraded.
I would rate customer support on a scale of one to ten a six.
I was using AnswerHub before Khoros Social Media Management. We switched because our companies got merged and Khoros Social Media Management was the platform that was being used earlier.
My advice to others looking into using Khoros Social Media Management is that it is a decent tool and it can be made great, provided there is good customer support. I would rate this review a six.
