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What is Optimove?

Optimove mindshare

Product category:
As of October 2025, the mindshare of Optimove in the Customer Data Platforms (CDP) category stands at 2.4%, up from 1.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Customer Data Platforms (CDP) Market Share Distribution
ProductMarket Share (%)
Optimove2.4%
Hightouch12.5%
Segment11.4%
Other73.7%
Customer Data Platforms (CDP)

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