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Best Customer Data Platforms (CDP) Solutions

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What is Customer Data Platforms (CDP)?

Customer Data Platforms (CDP) are specialized systems designed to consolidate and manage customer data from multiple sources, creating a unified customer profile. These platforms enhance customer interactions by utilizing centralized data for more personalized experiences.

To learn more, read our Netcore Cloud vs. Segment Buyer's Guide (Updated: July 2025).
The top 5 Customer Data Platforms (CDP) solutions are Segment, Hightouch, Treasure Data, Insider and WhiteBridge.ai, as ranked by PeerSpot users in July 2025. Treasure Data received the highest rating of 9.0 among the leaders. Segment is the most popular solution in terms of searches by peers, and Hightouch holds the largest mind share of 12.4%.

Customer Data Platforms play a crucial role in unifying customer data, enabling businesses to provide more personalized engagement. By centralizing data from varied sources, CDPs offer organizations a comprehensive view of their customers, which is imperative for strategic decision-making and marketing efforts. This helps in crafting targeted campaigns and improving customer loyalty.

What features should you consider when evaluating solutions?
  • Data Integration: Ability to consolidate data from different channels and sources into a single platform.
  • Profile Unification: Merges customer data to create a singular, consistent profile.
  • Real-time Analytics: Offers immediate insights into customer behavior.
  • Audience Segmentation: Allows precise customer grouping based on specific parameters.
  • Personalization: Customizes interactions based on unified customer data.
What benefits and ROI can you expect from these solutions?
  • Improved Customer Insights: Facilitates a better understanding of customer behavior and preferences.
  • Enhanced Personalization: Drives personalized marketing strategies and customer experiences.
  • Increased Efficiency: Streamlines processes by centralizing customer data.
  • Boosted Engagement: Leads to more effective communication and higher customer satisfaction.
  • Revenue Growth: Encourages revenue increase through targeted marketing and sales efforts.

CDPs are implemented in industries like retail for personalized marketing, finance for compliance and customer insights, and healthcare for managing patient data. They optimize industry-specific goals by leveraging detailed customer information.

CDPs are helpful for organizations seeking to improve customer interaction and data-driven marketing strategies. By integrating and analyzing customer data, these platforms enable businesses to understand and meet customer needs efficiently.

Buyer's Guide
Netcore Cloud vs. Segment
July 2025
Get the report
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Customer Data Platforms (CDP) solutions mindshare

As of August 2025, in the Customer Data Platforms (CDP) category, the mindshare of Segment is 11.0%, up from 4.2% compared to the previous year. The mindshare of Hightouch is 12.4%, up from 10.4% compared to the previous year. The mindshare of WhiteBridge.ai is 6.5%. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP)

Top Customer Data Platforms (CDP) products

Rankings through
PeerSpot #1 Ranked
#1 Ranked
Segment
Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences. The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time. Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.
8.0
Rating
2
Reviews
1,635
Words/ Review
176
Views
115
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PeerSpot Leader
Leader
Hightouch
Unlock the potential of your data with Hightouch, a solution designed to address your unique use cases and provide expert insights on Customer Data Platforms, customer data, reverse ETL, and other data-related topics. Discover how companies have leveraged Hightouch to drive growth without the need for data storage or new pipelines, offering full observability and control for data teams. With deep integrations into every facet of your stack, Hightouch ensures your warehouse remains the source of truth, empowering teams to go beyond analytics and take meaningful actions. Own your data, streamline processes with no lengthy security reviews, and focus on creating valuable insights instead of building pipelines. Hightouch is your key to efficient data management and actionable insights.
214
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137
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Buyer's Guide
Netcore Cloud vs. Segment
July 2025
Free Report: Netcore Cloud vs. Segment
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Treasure Data
Treasure Data provides a comprehensive data management and analytics solution, widely recognized for its robust capabilities in customer data integration and behavior analysis. By creating unified views of customer information from disparate sources, it enables more effective marketing strategies and targeted advertising through extensive data segmentation and predictive analytics.  Key features that users find valuable include its scalability, which manages large volumes of data effortlessly, and an intuitive interface that accommodates all levels of technical expertise, facilitating easy data analysis and visualization. Additionally, its real-time analytics are crucial for making timely, informed decisions. Treasure Data has positively impacted organizations by streamlining workflows, improving resource management, and enhancing collaborative efforts, leading to significant cost savings and a strong return on investment. 
9.0
Rating
1
Review
455
Words/ Review
64
Views
35
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Insider
Bring data, personalization, and cross-channel experiences together. We empower marketing and CX teams worldwide to unify data and leverage AI to deliver seamless cross-channel experiences—all from a single platform. Discover why global enterprise brands and one-third of Fortune 500 companies use Insider to engage with customers across Web, App, Email, SMS, WhatsApp, and more. Here’s an overview of the features and functionality that make Insider the #1 choice for marketers worldwide.
103
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64
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WhiteBridge.ai
WhiteBridge.ai enhances operational efficiency with predictive analytics and seamless data integration. It offers robust security, AI-driven insights, and customizability. However, users have noted occasional system delays and a need for improved customer support to elevate the overall experience.
87
Views
63
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Pimcore
Pimcore is an award-winning open-source software for customer experience management, product information management (PIM/MDM), digital asset management (DAM) and eCommerce.
6.0
Rating
1
Review
244
Words/ Review
25
Views
15
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RudderStack
Run a flexible, secure, end-to-end customer data platform on your warehouse with RudderStack. From real-time data activation across every tool, to advanced projects like churn prediction and personalization, RudderStack's integrated, end-to-end platform is built to deliver on every stage of your data strategy. Unlock the value of your warehouse, deprecate inflexible SaaS, and spend engineering resources on projects that deliver value - not integration and maintenance work. Transform and activate events in real-time for endless flexibility and scalability. RudderStack built the tools your data team needs to deliver the results your business depends on. RudderStack does not store your data, giving you full control and transparency in your own warehouse. Use Transformations for secure and compliant data from source to destination.
98
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51
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GrowthLoop
Launch high-performing marketing campaigns on all of your customer data. Equip your marketing team with the tools to quickly and independently segment audiences based on your most trusted customer data. Enter the world of self-serve journey orchestration in a drag-and-drop UI built for marketing acceleration and accuracy. Once you've achieved campaign momentum, it's time to identify your most successful strategies faster than ever before. Keep up with your newfound pace with GrowthLoop’s suite of generative tools geared at supplementing your creative team for highly personalized content across any channel or journey.
99
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43
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Apache Unomi
Apache Unomi™ (pronounced "You know me") is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences while also offering features to respect visitor privacy rules (such as GDPR).Apache Unomi is a REST server that manages user profiles and events related to the profiles. It can be used to integrate personalization and profile management within very different systems such as CMS, CRMs, Issue Trackers, native mobile application. It was designed to be easy to integrate with external systems, promoting profile sharing and re-use in very different applications.
84
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41
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Zeotap CDP
Zeotap CDP is an easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It makes it easier than ever for businesses to gain commercial success with minimal effort, thanks to an intuitive interface which prioritises simple use cases that drive results in only 8 weeks.
80
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26
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ActionIQ Platform
ActionIQ Platform is a robust customer data platform designed to enhance strategic marketing and customer engagement efforts. It allows users to integrate customer data from multiple sources effectively, creating a unified view essential for personalized targeting. The platform supports the orchestration of tailored marketing campaigns across various channels, improving reach and campaign effectiveness. One of its key strengths is in analyzing customer behavior to support data-driven decision-making, coupled with its ability to provide real-time insights that help organizations quickly adapt to changing market conditions. Valued for its strong data integration and powerful segmentation tools, ActionIQ also offers an intuitive user interface that simplifies complex data operations. Real-time analytics enable quick, informed decisions to optimize marketing strategies. Furthermore, ActionIQ significantly boosts operational efficiency, enhances team collaboration, and integrates seamlessly with existing systems, reducing manual tasks and errors, thus fostering a more productive and organized work environment.
77
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25
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Amperity
Amperity is a customer data platform that unifies, manages, and analyzes customer data to deliver comprehensive profiles for personalized marketing. Its machine-learning capabilities help identify and merge customer information, enabling accurate segmentation and actionable insights while ensuring compliance. Subscription-based, it offers strong customer support for seamless integration.
80
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23
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Customer.io
Unify your customer data management, create personalized messages, and design your emails in a single, intuitive interface. Experience powerful tooling for campaign development loved by marketers, developers, designers, and data analysts alike. Workspaces enable seamless management across multiple products, sites, or apps within a unified account. Admin users can designate team members with access and management privileges for each workspace. Admin-level users can control who on your team can create, edit, and view workspaces, workflows, people, messages, metrics, and more. As a data company, we understand the importance of keeping your company’s data secure. Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. Flexible integrations your developers will love. From data warehouses to analytics tools, confidently connect to the databases and applications you use to scale your business.
67
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24
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Zeta Marketing Platform
The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.
44
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29
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CustomerLabs
Our No-code Customer Data Platform makes it easy for marketers to collect first-party data across Website, CRM & other marketing tools. SMB marketing teams choose CustomerLabs CDP to collect & unify customer data from multiple sources (web, app, server) and to sync them with all the tools in their martech stack without relying on their developers.
58
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19
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imagino Customer Data Platform
Revenue-first composable CDP.
59
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18
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Ometria
Ometria is the first and only CDXP built for retailers. Get your campaigns to market faster, uncover revenue opportunities for sustainable growth, and build experiences that forge long-term customer connection. The quicker your campaigns are live, the faster they can deliver results for you. Set your CRM strategy live sooner with the same resources by putting the right data, AI-powered insights, and power into the hands of your team. Create relevant, personalized touchpoints at an individual customer level, delivered in the right place, at the right time. Scale great experiences with confidence and ease across all your channels from one place. Ometria gives CRM teams the ability and certainty to reach their growth goals, enabled by a suite of AI-powered analysis, testing, and orchestration capabilities, as well as a team of retail experts.
58
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18
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Voyado Engage
Voyado Engage is a multichannel marketing platform with endless ways to act on customer data. You get the insights you need to spot micro trends and campaign tools to create seamless customer engagement, online and offline. Combining all your customer data in one platform offers endless opportunities to create tailored experiences for every customer, putting the power of great marketing in your hands. Ready-made reports give you rich, informative data about your customer base. Reports are fully customizable, of course. You can spot trends early, act on real-time data, and better understand your customers.
62
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13
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Dotdigital
Get to know your customers’ behaviors, intent, preferences, and more with single customer view (SCV). Say goodbye to data siloes with a centralized data hub that helps you grow. Tap into actionable insights and real-time performance metrics. Go beyond simple engagement metrics with behavioral modeling to deliver personalized experiences every time. Combine the power of automation with the benefits of a customer data platform (CDP) to create a seamless customer experience. From website to WhatsApp, make sure every moment and message is as unique as your customers.
57
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16
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Redpoint CDP
The Redpoint CDP enables Marketing and CX leaders to create personalized, omnichannel experiences that enhance customer loyalty and drive revenue growth. It offers real-time data processing, built-in data quality, and customizable identity resolution for accurate, unified customer profiles. Advanced segmentation allows for easy, code-free audience creation and testing, promoting agile and creative marketing strategies that yield high ROI and reduced costs. As a composable CDP, Redpoint integrates seamlessly into any MarTech stack, AI approach, or cloud environment, enabling rapid adaptation to business changes and expansion of use cases.
47
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20
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Antsomi CDP 365
Antsomi CDP 365 is a comprehensive customer data platform that assists businesses in creating a unified view of their customers for targeted marketing strategies. It's designed to enhance customer engagement through data-driven insights and personalized campaigns.
52
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15
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Dengage
Revolutionize your marketing automation with a cutting-edge customer data platform. Versatile and scalable, it offers on-premises or cloud deployment, delivering a data-enriched, unified client perspective. Your constantly evolving needs for data storage are met by a very scalable architecture. By incorporating third-party data, you add layers of insight to client profiles and get a deeper understanding of their interests and activities. Collecting data from various touchpoints like social media, in-store behaviour, in-branch interactions, and online journeys, is crucial for creating a comprehensive consumer marketing profile. Utilize real-time data processing to execute immediate marketing actions, such as personalized offers or targeted communications, at the times when customers are most engaged.
59
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10
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SAP Customer Data Platform
From individual consumers to multiple business accounts, customers demand relevant, personalized engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.
54
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13
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Synerise
Customers use Synerise for data analytics, personalization, and campaign automation, leveraging AI-driven capabilities to optimize marketing strategies and enhance customer experiences. Businesses benefit from advanced segmentation features and real-time data processing. Users appreciate AI-driven automation, comprehensive analytics, and real-time data tracking but desire better support, simpler integration, and improved performance.
53
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13
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Freshpaint
Freshpaint is a versatile data management platform designed to streamline data collection and integration for analytics, marketing, and product development teams. It allows companies to gather actionable insights from user interactions without extensive technical overhead.
51
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14
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Piwik PRO Customer Data Platform
Create complete customer profiles and segment your data into audiences. Activate them to provide a personalized experience and run effective campaigns across channels. Keep your clients’ data safe with a privacy-first Customer Data Platform. Connect siloed data sources into clear records that map all user traits and behaviors. No coding is required. Trigger audiences based on any conditions, including real-time customer interactions. Personalize customer experience across channels to reach the right people at the right time.
50
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14
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Lytics Conductor
Focus on driving efficiency and adding value with data — not collecting, connecting, or cleaning it up.
55
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10
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BlueConic
Maximize customer value across all your online channels with customer-driven online engagement. Start the journey together with your customers by listening to them and entering into meaningful dialogues. Using the right message at the right time and place will increase the online experience of your audience and result in a higher sales attribution per channel.
37
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21
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mParticle
mParticle's customer data platform integrates all of your data and orchestrates it across channels, partners, and systems so you'll never miss an opportunity to impress.
35
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22
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WebEngage Customer Data Platform
Integrate seamlessly with external data sources, and stitch customer data together to create a single source of truth. Get a 360° view of your customers, track customer interactions and create hyper-personalized user engagements in real-time. Give your customers the privacy they rightfully need and ensure data confidentiality with role-based access control and real-time alerts.
45
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14
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Meiro
According to CDP Institute, Meiro is the top-performing Customer Data Platform (CDP) featuring built-in marketing tools and ETL to collect, clean, enrich & activate your customer data. Our flexible delivery model supports hosting in any cloud provider and on-premise, anywhere in the world. Meiro takes care of everything from data ingestion, cleaning, and management to personalized closed-loop marketing activation that drives ROI. CDP consolidates behavioral signals, transactional and demographic data across online and offline channels into a single customer view. With your 1st-party data in order, CDP enables analytics, customer modeling, effortless segmentation, and activation, delivering personalized customer experiences in real-time.
48
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12
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Blueshift
Blueshift offers marketers a sophisticated platform that combines data-driven insights with automated engagement. Designed to enhance customer experiences, it seamlessly integrates with existing marketing tools, offering valuable personalization capabilities that drive user engagement.
56
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6
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Netcore Cloud
Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. CDP stitches all these data points together to give you unified profile of every customer you’ve ever had. Managing data is not a new thing for marketers. Capturing the right data is what matters. CDP captures customer attributes, behavioural data and transactional data and creates a meaning of all the data for effective marketing campaigns. The beauty of CDP lies in ingesting data from any format and converting it into behavioral insights. Stay updated by capturing data in real time to make more accurate decisions, again, all in real-time. With CDP you can tap micro behavioral segments to deliver a personalized cross channel experience to every customer. Higher conversion rates, increasing revenues and loyalty of a huge customer base is what you get.
2
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36
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17
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Optimove
Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.
40
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14
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Lexer
We transform disconnected data into actionable insights and provide the workflow tools to automate and optimize the customer experiences that drive sales. Transforming you and your business to customer first.
47
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8
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Lemnisk
Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.
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7
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Simon Data
Explore the Simon CDP that’s loved by marketers and trusted by data teams. Unify data from your cloud data warehouse and all other sources to access a single view of each customer. With the full breadth of customer data now easily accessible, you can create hyper-specific segments in a self-serve interface designed for speed and efficiency. Automate multichannel experiences in a drag and drop journey builder. Plus, launch advanced multivariate tests at any point in the customer journey.
42
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8
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Mapp Marketing Cloud
Mapp Marketing Cloud offers businesses an innovative platform for targeted customer engagement, providing tools for data-driven marketing strategies and insightful analytics for tailored campaigns.
42
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7
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Acquia CDP
Acquia CDP delivers a robust customer data platform tailored for enterprises seeking to unify and activate their customer data for personalized experiences. It's designed to integrate seamlessly with existing tools and enhance marketing strategies.
45
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5
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Auxia
Auxia offers efficient data management with customizable dashboards enabling informed decision-making. Features include real-time analytics and seamless integration. Users appreciate its robust performance and user-friendly experience. Some feedback suggests improvement in customer support and expanding integration capabilities could enhance Auxia's utility.
33
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12
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SALESmanago
SALESmanago is a comprehensive marketing automation platform designed to meet the needs of businesses seeking to enhance their marketing strategies and increase efficiency. Offering a wide range of tools, SALESmanago is tailored for companies aiming for better customer engagement and conversion rates.
39
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6
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CustomerLift
Users utilize CustomerLift for streamlining customer interactions, managing leads, and enhancing sales processes. Known for automating communication, tracking client engagement, consolidating information, and offering advanced analytics. Integration and support praised alongside real-time data insights and customizable reports. Some note the need for faster response times, intuitive design, and smoother integration.
39
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6
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Aampe
Aampe deploys individual AI agents that guide each of your users towards your selected goals. Aampe helps you understand your audience, the content that they resonate with, and find new ways to optimize your messaging and your app.
39
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6
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RedEye
RedEye is a comprehensive digital solution crafted for enhancing data management and operational efficiency within industries like engineering and construction, providing seamless integration for workflow optimization.
40
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5
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FirstHive
FirstHive offers a robust solution for businesses seeking to enhance customer engagement through comprehensive customer data management. It enables organizations to consolidate and leverage customer data effectively, optimizing marketing strategies and personalization.
39
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3
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Yespo Omnichannel CDP
Yespo Omnichannel CDP empowers businesses to manage customer data across channels with precision, driving enhanced engagement and tailored experiences through its robust features designed for data-driven marketing.
39
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3
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Roqad
Roqad offers efficient data integration and tracking capabilities, allowing businesses to enhance their marketing analytics. Users highlight its robust cross-device tracking but feel configuration flexibility could be improved. It serves various use cases, helping companies align strategies with privacy-focused approaches.
38
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3
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D&B Rev.Up ABX
D&B Rev.Up ABX is a versatile tool designed for experienced professionals seeking efficient account-based marketing solutions, addressing use cases across sectors like technology, finance, and healthcare.
37
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3
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Ortto
Ortto automates marketing campaigns, personalizes customer journeys, and analyzes audience behavior. It excels in lead nurturing, customer segmentation, and targeted messaging. Users value its automation, integration, analytics, and segmentation capabilities. Intuitive workflows, customizable templates, and enhanced reporting stand out. However, navigation, loading times, and support response times could improve.
35
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2
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BambooBox
BambooBox is an advanced solution designed for data management and analytics, providing companies with streamlined operations and insightful decision-making capabilities, ensuring efficiency in data-driven environments.
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3
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HUCKLE
HUCKLE enhances collaboration with intuitive tools tailored for team communication and project management. Users appreciate its robust integration capabilities but note the need for improved customization options. It streamlines tasks, promoting efficiency, though some users seek additional features for advanced data analytics.
32
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3
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BuyerGenomics
BuyerGenomics empowers businesses with data-driven insights to optimize marketing and sales strategies. It enhances customer engagement and boosts retention through precise analytics.
32
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2
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Planhat
Planhat is an advanced customer success platform designed to help businesses manage customer relationships effectively, offering rich insights and tools to boost customer satisfaction and retention.
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Voyantis
29
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3
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CommBox
CommBox enhances communication with integration and automation features, providing efficient support. Its intuitive platform streamlines workflows, but users note room for improvement in analytics capabilities. It excels in unifying messages across channels, benefiting businesses aiming to boost customer engagement and streamline communication processes.
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2
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The Graph
The Graph is a customer data platform fueled by 30+ of the best third-party B2B data sources around. By analyzing account hierarchies and tens of thousands of buying signals The Graph accurately validates data, performs predictive lead to account matching, and scores your third-party data. Add your first-party data to complete the picture and then filter and segment your data using demographic, firmographic, intent scores and more. With Leadspace, your sales team will have a crystal clear view of your Total Addressable Market.
11
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3
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RollWorks
Reach and engage your target audience with laser focus. Thanks to our leading-edge demand-side platform (DSP) and customer data platform (CDP), you’re equipped to deliver highly personalized ads that capture attention and compel action.
13
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1
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NeuroTags
NeuroTags offers a comprehensive platform for brand protection and consumer engagement through advanced serialization and digital tags, making it ideal for companies seeking effective anti-counterfeiting measures.
12
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1
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Ascent360
Ascent360 empowers businesses by optimizing customer data for actionable insights and personalized marketing strategies to drive engagement and growth.
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1
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Dialog Insight
Dialog Insight streamlines marketing campaigns with powerful automation features. It excels at email customization and data management. Users appreciate its robust segmentation capabilities but note a learning curve for new users. Improved integration with other platforms could enhance its versatility in various marketing strategies.
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2
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Actito
Actito is tailored for multi-channel marketing, offering features like automation and personalization. Users appreciate its adaptability but note room for improvement in data integration. Its segmentation and campaign tracking potential are beneficial for targeted marketing strategies.
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1
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Constant Contact
Constant Contact is an all-in-one email marketing platform that helps organizations effectively engage with their audience. Its primary use case is to create and manage email campaigns, allowing businesses to reach their customers and prospects with targeted messages. The most valuable functionality of Constant Contact lies in its user-friendly interface and robust features. It offers a wide range of customizable email templates, making it easy to create professional-looking emails without any coding knowledge. The platform also provides tools for list management, segmentation, and contact organization, ensuring that messages are delivered to the right audience.Constant Contact's automation capabilities are another standout feature. Users can set up automated email series, triggered by specific actions or events, to nurture leads and build customer relationships. This functionality saves time and effort by delivering personalized content at the right time, increasing engagement and conversions.Furthermore, Constant Contact offers comprehensive reporting and analytics, allowing organizations to track the success of their email campaigns. Users can monitor open rates, click-through rates, and other key metrics to gain insights into their audience's behavior and optimize future campaigns.
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Sitecore CDP
Boxever is a market leading personalisation platform that uses data and AI to make every customer interaction smarter.

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Customer Data Platforms (CDP) Q&As

Read answers to top Customer Data Platforms (CDP) questions. 865,164 professionals have gotten help from our community of experts.
Aug 7, 2024
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Aug 7, 2024
When evaluating Customer Data Platforms (CDP), what aspect do you think is the most important to look for?

Customer Data Platforms (CDP) FAQ

What are the key features of Customer Data Platforms (CDP)?

Customer Data Platforms (CDP) offer centralized systems that aggregate customer data from various sources to create unified profiles. They provide real-time data integration, enabling personalized marketing and improved customer engagement. CDPs enhance data accuracy through advanced analytics and segmentation features. With a user-friendly interface, businesses can easily manage consent and privacy preferences. Enhanced connectivity allows seamless integration with marketing tools and third-party applications. Automated workflows streamline marketing campaigns and optimize customer experiences. By leveraging machine learning, CDPs provide predictive insights to drive strategic decision-making. These platforms are designed to scale with the business, offering robust security and compliance features.

What are the benefits of Customer Data Platforms (CDP)?

Customer Data Platforms (CDP) enable businesses to create unified customer profiles by integrating data from multiple sources. CDP improves data accuracy and accessibility, facilitating personalized marketing strategies. It enhances customer segmentation, allowing businesses to target specific audience segments with tailored content. CDP also streamlines data management processes, reducing operational complexities and minimizing data silos. Facilitating real-time data updates, CDP aids in delivering timely customer insights and optimizing marketing campaigns. Advanced analytics capabilities in CDP enable predictive modeling and customer behavior analysis, which can enhance decision-making processes. CDP supports compliance with data privacy regulations, improving data governance practices.

What are the most popular FAQs?

How do Customer Data Platforms improve customer experiences?

Customer Data Platforms enhance customer experiences by unifying data from multiple sources, creating a comprehensive view of each customer. This integration allows you to personalize interactions in real-time, tailoring marketing campaigns and communications to individual preferences and behaviors. The result is a more engaging, relevant experience that increases customer satisfaction and loyalty.

What are the key integration challenges with Customer Data Platforms?

Integrating a Customer Data Platform can be challenging due to data silos, legacy systems, and varying data formats. You may face difficulties in data cleansing, data governance, and ensuring data privacy compliance. Approaching integration with a clear strategy and stakeholder buy-in, along with using APIs and middleware, can help bridge these gaps effectively.

How does a Customer Data Platform differ from CRM systems?

While both Customer Data Platforms and CRM systems handle customer information, they serve distinct purposes. CDPs focus on aggregating data from various sources to offer a unified customer view, usable for detailed analytics and personalized engagement. In contrast, CRMs center around managing and tracking direct interactions and sales pipelines. CDPs provide a more comprehensive, data-driven approach.

Is a Customer Data Platform suitable for small businesses?

Yes, a Customer Data Platform can be beneficial for small businesses by automating data consolidation and personalization, enabling better customer targeting with limited resources. Cost-efficiency depends on selecting a scalable solution that aligns with your specific needs. Many CDPs offer flexible pricing and functions ideal for smaller enterprises looking to enhance marketing strategies and customer insights.

What should you consider when selecting a Customer Data Platform?

When choosing a Customer Data Platform, evaluate its data integration capabilities, ease of use, scalability, and compatibility with your existing technology stack. Consider the platform's analytics features, real-time processing capability, and customer support. Pay attention to compliance with data privacy regulations and ensure the platform offers robust security measures to safeguard sensitive customer information.

Best Customer Data Platforms (CDP) Solutions
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