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Hightouch vs Treasure Data comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Customer Data Platforms (CDP)
3rd
Ranking in AI Customer Experience Personalization
42nd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Data Integration (85th)
Treasure Data
Ranking in Customer Data Platforms (CDP)
2nd
Ranking in AI Customer Experience Personalization
58th
Average Rating
9.0
Reviews Sentiment
5.8
Number of Reviews
1
Ranking in other categories
Data Warehouse (17th)
 

Mindshare comparison

As of January 2026, in the Customer Data Platforms (CDP) category, the mindshare of Hightouch is 6.9%, down from 10.0% compared to the previous year. The mindshare of Treasure Data is 4.7%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP) Market Share Distribution
ProductMarket Share (%)
Treasure Data4.7%
Hightouch6.9%
Other88.4%
Customer Data Platforms (CDP)
 

Featured Reviews

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DEEPAK SINGH THAKUR - PeerSpot reviewer
Software Engineer at Indegene
Users can effortlessly create tables and manage data, even without utilizing the graphical interface
The initial setup is difficult due to the lack of detailed documentation. While the documentation provides a high-level overview, it lacks the specific instructions needed for setup. We relied on assistance from the Treasure Data team, including their support team, to navigate the process. Additionally, various policies to consider further complicate the setup, which ultimately requires time. We handle a large volume of data, and ensuring everything runs smoothly is crucial. Previously, it would take three to four months for one deployment due to the need to create workflows, conduct functional and comprehensive testing to ensure everything works seamlessly, and then proceed with delivery.
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Computer Software Company
10%
Wholesaler/Distributor
8%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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What needs improvement with Treasure Data?
In data management, we have a lot of data, including some PII, visible to everyone without any restrictions. This poses a significant problem because there isn't proper control over who can access ...
What is your primary use case for Treasure Data?
We need to create a 360-degree profile of a user using data from multiple sources. Subsequently, we utilize this data for marketing purposes.
What advice do you have for others considering Treasure Data?
We used to gather data from various sources, including websites. The data used to flow in real-time, requiring us to capture it promptly. Within seconds, we could see four to five reports. Treasure...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Pioneer, Dentsu, Diverse, Albert, Retty, FreakOut, Mobfox, Pebble, Livesense, GREE, Cookpad, Dashbid, Cloud9, Just Premium
Find out what your peers are saying about Twilio, Treasure Data, Hightouch and others in Customer Data Platforms (CDP). Updated: January 2026.
881,082 professionals have used our research since 2012.