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Hightouch vs Redpoint CDP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Customer Data Platforms (CDP)
4th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd), AI Customer Experience Personalization (19th)
Redpoint CDP
Ranking in Customer Data Platforms (CDP)
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Customer Data Platforms (CDP) category, the mindshare of Hightouch is 4.9%, down from 10.8% compared to the previous year. The mindshare of Redpoint CDP is 1.8%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP) Mindshare Distribution
ProductMindshare (%)
Hightouch4.9%
Redpoint CDP1.8%
Other93.3%
Customer Data Platforms (CDP)
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Construction Company
7%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
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Comparisons

 

Also Known As

No data available
Convergent Marketing Platform, DataLever
 

Overview

 

Sample Customers

Information Not Available
WGBH Boston
Find out what your peers are saying about Twilio, RudderStack, mParticle and others in Customer Data Platforms (CDP). Updated: October 2026.
920,769 professionals have used our research since 2012.