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Experian Data Quality vs Redpoint CDP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Quality (15th), Data Scrubbing Software (2nd)
Redpoint CDP
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (16th)
 

Mindshare comparison

Experian Data Quality and Redpoint CDP aren’t in the same category and serve different purposes. Experian Data Quality is designed for Data Quality and holds a mindshare of 3.8%, up 2.1% compared to last year.
Redpoint CDP, on the other hand, focuses on Customer Data Platforms (CDP), holds 1.7% mindshare, up 1.7% since last year.
Data Quality Mindshare Distribution
ProductMindshare (%)
Experian Data Quality3.8%
Informatica Intelligent Data Management Cloud (IDMC)9.9%
Qlik Talend Cloud6.6%
Other79.7%
Data Quality
Customer Data Platforms (CDP) Mindshare Distribution
ProductMindshare (%)
Redpoint CDP1.7%
Segment7.1%
Treasure Data4.4%
Other86.8%
Customer Data Platforms (CDP)
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
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Top Industries

By visitors reading reviews
Retailer
11%
Financial Services Firm
10%
Comms Service Provider
8%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
No data available
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
Convergent Marketing Platform, DataLever
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
WGBH Boston
Find out what your peers are saying about Informatica, Qlik, Ataccama and others in Data Quality. Updated: September 2026.
913,683 professionals have used our research since 2012.