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Experian Data Quality vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
14th
Ranking in Data Scrubbing Software
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Melissa Data Quality
Ranking in Data Quality
11th
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Data Quality category, the mindshare of Experian Data Quality is 3.9%, up from 2.1% compared to the previous year. The mindshare of Melissa Data Quality is 4.0%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality4.0%
Experian Data Quality3.9%
Other92.1%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The customer service was very good."
"It is excellent for data profiling."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"Our customer database is now significantly more accurate and reliable."
"We have been able to avoid costly duplication of data and effort, and verifying has increased the accuracy of our target marketing efforts."
"This tool works better for us than using a batch processing system that we do not have enough control over as each record is being processed."
"Personator application was able to append emails, new address if moved, phone number, geocode, and also standardizes existing customer information."
"Provides simplicity, ease of use, combined with overall accuracy of data."
"This serves our single need and we may utilize Melissa Data for other lookups, such as validate address lookup, in the future."
"We only use the one feature for the NAICS code. This allows our product users to know what industry a business is in."
"We use a Melissa API to access the data, so it easy to use, accurate, and fast."
 

Cons

"The online training is very useful but needs expanding and updating – it has loads of potential."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"It is way, way over-priced in my opinion."
"MatchUp is a more complex product and I recommend a test area before upgrading to production. Performance can change from version to version."
"The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation however all SSIS components are resizable so that isn't true. This is just an annoyance but needless."
"MatchUp seems to be single threaded, and limits the amount of data that can be processed automatically."
"The billing structure does not seem very accurate. We’ve had issues with miscounted batch records processed"
"Pricing is based on tiers, with each tier capped at a specified number of records processed. Once you go over the cap at one tier, you are automatically bumped to the next tier. However, they seem to count failed batch processes so it’s good to keep track of the number of records sent. They’ll fix the count when notified, but their system fails to detect actual successful processes versus failed processes."
"We are very pleased with the pricing but they need to have some good licence tracking mechanism."
"I wish there was a way to do a "test run" and see what a particular format will give you."
"Speed of delivery/ease of use. They advertise a 24-hour, next business day turn time on data annotation, but I’ve found it is usually closer to 72 hours. This is still excellent, just make sure you add in the appropriate fluff to your delivery timelines."
 

Pricing and Cost Advice

Information not available
"Cloud version is very cheap. On-premise version is expensive."
"Pricing is very reasonable, no licensing required."
"​You should have a good idea of the size of your data and the amount of cleansing you will be doing, so you will purchase the appropriate size bundle.​"
"Understand how may transactions you will be processing so that you can get the right tier pricing."
"Pricing is very reasonable."
"This vendor has no equal in pricing for equivalent functionality."
"​It is affordable."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
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Top Industries

By visitors reading reviews
Retailer
13%
Financial Services Firm
10%
Manufacturing Company
9%
Construction Company
7%
Construction Company
20%
Outsourcing Company
10%
Healthcare Company
6%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
No data available
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Experian Data Quality vs. Melissa Data Quality and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.