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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Melissa Data Quality
Ranking in Data Quality
5th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (5th)
 

Mindshare comparison

As of February 2026, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.9%, down from 19.5% compared to the previous year. The mindshare of Melissa Data Quality is 4.4%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)9.9%
Melissa Data Quality4.4%
Other85.7%
Data Quality
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool does give a good ROI."
"It's a stable product without any bugs or glitches."
"It has all the advantages of the Cloud in that you can use it without worrying about infrastructure, upkeep, or upgrades."
"It's good for tool management, maintaining the golden record of customer status."
"The solution scales well."
"Customer service and technical support are excellent."
"Whether we need data cleansing or data mastering, we get it all in one platform."
"In the latest version, I like the outlay of the business roles creation. I like seeing that visualization as you're building it, as opposed to going through metatables or XML mappings. We liked that piece, and it makes it more intuitive for the business."
"Address parsing. Our other software does not have this functionality."
"Provides quality accurate data that our downstream solutions depend on."
"Ability to validate addresses, make corrections to address."
"​We are able to more accurately identify valid, and better formatted, data which improves the data we store in our database.​"
"Services for all manner of data-driven organizations, no matter their size or budget."
"Standardizing allows me to more effectively check for duplicate/existing records. Verifying increases the value of the data."
"We use a Melissa API to access the data, so it easy to use, accurate, and fast."
"Provides simplicity, ease of use, combined with overall accuracy of data."
 

Cons

"Inserting the GenAI into the master data management will reduce the overall effort of operational activities."
"Right now, although they offer some templates, I would want more templates available to be imported."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"I would like to see better visuals for business users, such as a dashboard where they can precisely track where problems are."
"The tools required to migrate existing mappings and server rules through cloud data quality are not available."
"I would rate my experience with the initial setup a two out of ten, with one being difficult and ten being easy."
"The main issue probably has nothing to do with end users, but installation can definitely be simplified."
"Informatica MDM has limitations with connectivity."
"More countries should be supported by Melissa."
"The SSIS component setup seems a little klunky."
"The custom software solution we still use in-house makes Excel a lot slower than usual."
"It would be helpful if a list of the codes and explanations could be included."
"It would be nice if it also had a user interface, as it did in years past."
"There are some companies out there using Google or other sources to check / confirm if addresses are residential. If Melissa is not doing this, that could be an improvement."
"MatchUp is a more complex product and I recommend a test area before upgrading to production. Performance can change from version to version."
"It really hasn't given us a phone number for the owner of the property, and that's one thing I'd really like to be getting. Either a phone number or email."
 

Pricing and Cost Advice

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The solution is very expensive."
"It's a very expensive solution"
"The price is comparable."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"The product is highly-priced."
"I think it's worth the value for me to run it."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"Melissa pricing is competitive."
"​It is affordable."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"Pricing is very reasonable, no licensing required."
"Generally, the cost is ROI positive, depending on your shipping volume."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
Insurance Company
15%
Educational Organization
6%
Manufacturing Company
6%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

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Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.