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Informatica Intelligent Data Management Cloud (IDMC) vs Melissa Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Melissa Data Quality
Ranking in Data Quality
5th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (5th)
 

Mindshare comparison

As of February 2026, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.9%, down from 19.5% compared to the previous year. The mindshare of Melissa Data Quality is 4.4%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)9.9%
Melissa Data Quality4.4%
Other85.7%
Data Quality
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution scales well."
"I know that there are two good features, APN and ServiceNow but we haven't explored all of its features yet."
"The best part about the Informatica Intelligent Data Management Cloud (IDMC) is the modularity; when I say modularity, I mean the things get easier by working into different modules."
"The most valuable feature of Informatica Axon is that it is flexible and user-friendly."
"The solution is straightforward."
"The product seems stable enough."
"We had a bad experience before Informatica Cloud Data Quality, we started a data analytics project that took more than three months of wasted time because we couldn't use the data to create the optimization model."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"We ran a standard name, address, and zip code, internal dedupe between the different files we had purchased, and we were able to quickly notify our vendor that they had tens of thousands of duplications that they were not even aware of."
"​​Allows us to delete and correct incorrect data to make the searching of our applicant tracking system more consistent and relevant.​​"
"There have been tangible benefits in combating fraudulent transactions. The information from Melissa Data is fed straight into our fraud system. This creates efficiency but also removes the need for manual address checks."
"Provides simplicity, ease of use, combined with overall accuracy of data."
"It saves a huge amount of time. Before using this service, we used a vendor that manually ran our lists through this NCOA list, which might have taken one to three business days to return the file. This was a huge bottleneck in our process, and the data returned was not always accurate. After switching to Melissa Data’s SmartMover, the process has been reduced to between ten minutes and three hours, depending on the amount of records sent."
"The customers' addresses are now complete, correct and follow one consistent format."
"Address parsing. Our other software does not have this functionality."
"Services for all manner of data-driven organizations, no matter their size or budget."
 

Cons

"Accessing data as a service is essential, especially for validations requiring external data services. This goes beyond basic syntactic checks, like ensuring an email address contains the @ symbol or .com domain. Instead, it's about advanced validation, such as verifying if an email address exists or if a phone number is valid."
"This service could be more cost-effective."
"Inserting the GenAI into the master data management will reduce the overall effort of operational activities."
"Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."
"Its cloud-based version has a few limitations compared to the on-premise version."
"The pricing model is problematic."
"The main issue probably has nothing to do with end users, but installation can definitely be simplified."
"Their support should be improved. We have had some trouble with their support from time to time. Its scalability should also be improved. I would also like to have a bit more modern and friendly UI for the end-users. There should definitely be a simplified way to configure and set it up."
"To continually update the database with NAICS codes on businesses."
"There are some companies out there using Google or other sources to check / confirm if addresses are residential. If Melissa is not doing this, that could be an improvement."
"It will mix up family members at times, so we will change addresses at times that shouldn’t be changed."
"It really hasn't given us a phone number for the owner of the property, and that's one thing I'd really like to be getting. Either a phone number or email."
"Many issues, sometimes I have to completely log out and start over."
"We have noticed that some of the emails and addresses return with confusing or incorrect codes, but for the most part, it is accurate.​"
"I wish there was a way to do a "test run" and see what a particular format will give you."
"We are no longer using Melissa Data to clean up our address information as there are free tools that we can use to do the same thing."
 

Pricing and Cost Advice

"The product is very expensive"
"The pricing model is something that can be improved."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"Informatica Cloud Data Quality is a costly solution."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."
"It's an expensive solution."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"Buy a lot more credits than you think you’re going to need."
"Pricing is very reasonable, no licensing required."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"Fully understand your volume, both monthly and annually. Speak with a Melissa account manager, they will put together an effective solution to meet your needs."
"Generally, the cost is ROI positive, depending on your shipping volume."
"It's affordable."
"​It is affordable."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
Insurance Company
15%
Educational Organization
6%
Manufacturing Company
6%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
 

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Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Melissa Data Quality and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.