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Ataccama ONE Platform vs Experian Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ataccama ONE Platform
Ranking in Data Quality
4th
Ranking in Data Scrubbing Software
4th
Average Rating
7.8
Reviews Sentiment
6.7
Number of Reviews
15
Ranking in other categories
Master Data Management (MDM) Software (5th), Data Governance (12th), AI Observability (26th)
Experian Data Quality
Ranking in Data Quality
16th
Ranking in Data Scrubbing Software
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Quality category, the mindshare of Ataccama ONE Platform is 4.4%, down from 9.3% compared to the previous year. The mindshare of Experian Data Quality is 3.6%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Ataccama ONE Platform4.4%
Experian Data Quality3.6%
Other92.0%
Data Quality
 

Featured Reviews

Akhil Danturti - PeerSpot reviewer
Data Governance Analyst at Entain India
Streamlines reusable data quality rules and has highlighted the need for richer logic and documentation
I worked in Ataccama ONE Platform from version 5 and now we have version 15, which has improved a lot. However, there is still considerable scope for improvement because Ataccama ONE Platform was not that great around 2020 when I started working with it. There can still be more features including writing any logic, improving more keywords for logic building, and enhancing address validation, based on my understanding. User experience is actually good; I do not have any complaints or feedback on that. However, the documentation part can be improved because documentation is key for any organization or tool. If anything is needed for understanding, you have to rely on documentation. Ataccama's documentation has potential for improvement.
it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For small databases, it is fast and convenient."
"The desktop version of the solution was particularly valuable to me, primarily for creating components. We opted for the data quality aspect to assess the quality of our data warehouse. The functionalities available allowed us to not only check data quality but also serve as an ETL tool. This versatility enabled data transformation and storage in various formats, including files on platforms like SharePoint or local online directories. The flexibility of the tool catered to the specific needs of those building components, contributing to our desired outcomes."
"Customer service was excellent, and I would give it a ten out of ten."
"Ataccama ONE Platform goes to some large corporations, we are using it for very big data, there is a lot of data being processed by Ataccama in our organization, and it is very good in scalability."
"Ataccama ONE Platform has positively impacted our organization because before its implementation, completing tasks such as more than 100 or thousands of rules took more than a week, and now we complete those tasks in less than two or three days due to the automation and one-time task capability."
"At the beginning, we had almost 80 percent data quality, and after using Ataccama ONE Platform, we reached 90 percent."
"The drag-and-drop feature is incredibly flexible and straightforward."
"Ataccama ONE Platform has positively impacted my organization by being much cheaper compared to other DQ tools and providing very good support."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"The customer service was very good."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
 

Cons

"They could focus more on marketing the product. The current marketing strategy is not working."
"I would not say Ataccama ONE Platform is one hundred percent stable. I would rate it at seventy percent stable."
"Although DQA can fetch data from most of the commonly used data sources, it has limited modifiers to get data, meaning that the number of technologies from which the data can be acquired is limited. For example, DQA does not support fetching data from Twitter or Facebook. Many competitors have this feature."
"When hybrid deployment is done, it doesn't have an option to load any kind of file directly into Ataccama ONE Platform."
"I remember one disadvantage, I couldn't load large database to Ataccama DQ Analyzer. One time I had one single database close to 180G which was not able to load to Ataccama DQ Analyzer, and had to use another solution."
"It is complicated to fetch 20-25 reports when we profile the data."
"Speaking specifically about the version we use, version 12.3, I'm unsure if this has been addressed in subsequent versions. One improvement I'd like to see pertains to the language used in certain components, especially in data quality checks. The language complexity posed a challenge for beginners. Although we had on-site assistance from Ataccama, making it manageable for us, some individuals found it difficult to comprehend, necessitating additional support. The provision of a comprehensive guide for on-premise installation can also be enhanced. The lack of detailed information on the solution's workings and the overwhelming nature of notifications, with extensive content, were areas of concern. Streamlining the notification content in newer versions would significantly expedite issue resolution."
"There is a notable challenge in having to provide detailed filters before the site recognizes the search criteria."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The online training is very useful but needs expanding and updating – it has loads of potential."
 

Pricing and Cost Advice

"The product is reasonably priced."
"There is no need to buy a license. You can just download it and use it for free."
"Despite not being extremely low-cost, the pricing appears reasonable, making it a profitable and viable choice for companies that prioritize data security and adhere to specific policies."
"Our licensing model wasn't user-specific; instead, we paid fees for the engine and maintenance. As we didn't have a support contract, maintenance fees were likely nonexistent. Regarding the upgrade, we had an account for the initial two or three years, and considering the features provided by the solution, the pricing was reasonable."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Computer Software Company
8%
Energy/Utilities Company
7%
Manufacturing Company
13%
Retailer
12%
University
10%
Performing Arts
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise11
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What needs improvement with Ataccama ONE Platform?
I worked in Ataccama ONE Platform from version 5 and now we have version 15, which has improved a lot. However, there is still considerable scope for improvement because Ataccama ONE Platform was n...
What is your primary use case for Ataccama ONE Platform?
My main use case for Ataccama ONE Platform is to develop data quality rules, apply them in the monitoring project, and then triage the issues with the data quality rules. For example, we had a proj...
What advice do you have for others considering Ataccama ONE Platform?
Ataccama ONE Platform was on-premise before but has moved to a hybrid cloud now. Ataccama ONE Platform integrates with other tools or systems in my organization. Ataccama ONE Platform connects with...
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Also Known As

Ataccama DQ Analyzer
QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
 

Overview

 

Sample Customers

Société Générale, First Data, Raiffeisenbank International, T-Mobile, Avast, RSA, Toronto Public Library
Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
Find out what your peers are saying about Ataccama ONE Platform vs. Experian Data Quality and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.